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This book looks at what goes into localization of advertisements in Indian languages. 'Ad'apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers' product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic 'translation' that 'localized' ads involve.

Lifelong learning among healthcare practitioners is crucial to keep abreast of advances in therapeutic and service delivery approaches. In South Africa, continuous professional development (CPD) was mandated (2019) for re-registration of pharmacists to illustrate their learning according to the South African Pharmacy Council’s (SAPC) competency standards. This paper uses a preceptor programme linked to the University of the Western Cape School of Pharmacy’s service learning programme to map the competencies employed by pharmacist preceptors in primary care public healthcare facilities in Cape Town in an attempt to encourage completion of their annual CPDs and strengthening the academic-service partnership. Competencies identified were divided into input competencies related to the preceptor’s role in designing and implementing the educational programme in their facilities and assisting students to complete their prescribed learning activities, and output/outcome competencies that emerged from preceptors identifying the facility needs and employing their input competencies. Input competencies pertained to education, leadership, patient counselling, collaborative practice and human resources management. Output competencies related to pharmaceutical infrastructure, quality assurance, professional and health advocacy, primary healthcare, self-management and patient-centred care. The preceptor programme enabled pharmacist preceptors to employ several competencies that are aligned with the SAPC’s competency framework.

An analysis of what goes into localization of advertisements in different Indian languages.

Microbial water quality is an essential aspect in the provision of potable water for domestic use. The provision of adequate amounts of safe water for domestic purposes has become difficult for most municipalities mandated to do so in Zimbabwe. Morton-Jaffray Treatment Plant supplies potable water to Harare City and areas surrounding Harare. This study investigated microbial water quality and the impact of microbial water quality related disasters in the area supplied by the Morton Jaffray Treatment Plant. Questionnaires were distributed to household owners in Harare who receive their water from the Municipality and those who use alternate water supplies. Candidates were randomly selected from their workplace. The raw water quality of Manyame River and its tributaries was assessed. Treated water in households was assessed for microbial quality using hydrogen sulphide test and heterotrophic bacteria plate count. Raw water sources were found to be contaminated by faecal matter. Household water sources tested negative for faecal contamination but positive for heterotrophic bacteria. CFU quantities ranged from 1 to 452 CFU/mℓ for all samples. The WHO guidelines for domestic water sources state that water used for domestic purposes should not be contain than 100 CFU/mℓ. Public perceptions of water quality ranged from 'unsafe' to 'highly contaminated'. A decrease in the level of aesthetic appeal resulted in residents resorting to alternative sources such as wells and rivers for their domestic water. The current state of treated water was suitable for domestic use. Pathogen monitoring of domestic water is recommended using the hydrogen sulphide test and R2A agar test.

Abstract Globally, ∼5.9 million children under the age of 5 years died in 2015, with the challenges of child mortality and morbidity being common in developing countries. Many of these deaths are preventable and poor nutritional and hygienic practices contribute greatly to these rates. The spread of infectious disease through unhygienic practices, such as inadequate hand hygiene, remains high due to lack of education regarding hygienic infection control practices at home and in the workplace. The aim of this research was to design and implement a participatory health promotion intervention for caregivers at the Rhodes Day Care Centre (RDCC) that highlighted these important public health issues. We conducted a pre-intervention group feedback discussion with caregivers at the RDCC to identify current practices and to establish the current baseline knowledge of the caregivers. Health workshops with caregivers was facilitated by the researcher, and health information leaflets (HILs) were designed for and used during these workshops. Caregivers at RDCC exhibited fair baseline knowledge on the importance of providing nourishing meals to the infants, including the need for exclusive breastfeeding, and the importance of hand hygiene in preventing the spread of disease. This basic knowledge was positively built upon in the two health promotion intervention workshops. This initiative, held at RDCC, was able to catalyse the development of health knowledge that could have a substantial impact on the understanding of health literacy of the caregivers and on the promotion of adequate child health in the community.

A marked increase in the chronic non-communicable diseases such as hypertension and diabetes mellitus in the South African population is in concert with global trends. A health promotion activity carried out by pharmacy students for school learners during the Sasol National Festival of Science and Technology (SciFest) in South Africa was used as a service-learning opportunity. Pilot tested quizzes on hypertension and diabetes were used to determine the level of knowledge of attendees before and after taking the computer based quiz. Posters, information leaflets and interactive models on these two conditions were also used to reach out to the larger population. Of the 203 participants for the hypertension quiz, 169 completed both the pre-and post-intervention quizzes. Similarly, 86 of the 104 participants for the diabetes quiz, completed both the preand post-intervention quizzes. The results show that the post-intervention quiz resulted in a significant increase in the scores from 78.2 to 85.6 % in the case of Hypertension while a marginal increase from 94.2 to 95.5 % was obtained in the case of diabetes. The knowledge of the SciFest attendees with regard to both conditions is above average and improved further after the educational intervention. Health promotion activities which include interactive educational methods and culturally appropriate materials carried out by pharmacy students during service-learning courses are important for improving the awareness on the prevention of these chronic health conditions. Heath promotion servicelearning courses can assist in addressing the health care gaps which arise because of a lack of co-ordinated efforts between NGO’s and local Government to address the prevention and management of non-communicable diseases such as hypertension and diabetes mellitus.

Microbial water quality is an essential aspect in the provision of potable water for domestic use. The provision of adequate amounts of safe water for domestic purposes has become difficult for most municipalities mandated to do so in Zimbabwe. Morton-Jaffray Treatment Plant supplies potable water to Harare City and areas surrounding Harare. This study investigated microbial water quality and the impact of microbial water quality related disasters in the area supplied by the Morton Jaffray Treatment Plant. Questionnaires were distributed to household owners in Harare who receive their water from the Municipality and those who use alternate water supplies. Candidates were randomly selected from their workplace. The raw water quality of Manyame River and its tributaries was assessed. Treated water in households was assessed for microbial quality using hydrogen sulphide test and heterotrophic bacteria plate count. Raw water sources were found to be contaminated by faecal matter. Household water sources tested negative for faecal contamination but positive for heterotrophic bacteria. CFU quantities ranged from 1 to 452 CFU/ml for all samples. The WHO guidelines for domestic water sources state that water used for domestic purposes should not be contain than 100 CFU/ml. Public perceptions of water quality ranged from 'unsafe' to 'highly contaminated'. A decrease in the level of aesthetic appeal resulted in residents resorting to alternative sources such as wells and rivers for their domestic water. The current state of treated water was suitable for domestic use. Pathogen monitoring of domestic water is recommended using the hydrogen sulphide test and R2A agar test. Keywords: microbial water quality, faecal contamination, [H.sub.2]S strip test, R2A agar test

Purpose To gain insight into the experiences and handling of adverse drug reactions (ADRs) by the staffs of public primary healthcare (PHC) clinics in Eastern Cape Province, South Africa, as well as their perceptions of related adherence challenges in the treatment and follow-up of human immunodeficiency virus (HIV)-positive patients. Methods Healthcare providers working at the PHC level in the public sector in the study area were approached and asked to participate in focus group discussions (FGDs). Seven FGDs were conducted with 32 healthcare providers (9 nurses, 23 auxiliary staff). Questions introduced by the moderator of each FGD were freely discussed by the participants. Discussions were audio-recorded and subjected to thematic content analysis. Results Several challenges in the treatment and follow-up of patients on ART were identified. These include: (1) lack of training of healthcare providers in PHC clinics to confidently identify, manage and treat the ADRs HIV-positive patients receiving ART; (2) patients’ difficulty in communicating information on ADRS; (3) insufficient pharmacovigilance; (4) role of poverty. Conclusion Both nurses and auxiliary staff expressed lack of knowledge and confidence regarding ADRs in HIV patients and management of this. More emphasis is warranted on training the healthcare providers to identify ADRs and provide adequate advice for continued treatment of patients experiencing potential drug related problems.

South Africa is a member state of the “BRICS” bloc ( ) and the G20 group of the 20 nations/economic blocs, which between them account for the majority of the world’s trade and economic activity. It faces many developmental challenges which are mirrored in its higher education sector. In this article, the authors seek to provide an overview of the challenges that South African higher education faces in the achievement of the developmental goals of the country. The focus of this paper is a case study in WASH (water, sanitation and hygiene) to improve context-specific responses that trains pharmacists on knowledge and skills. The study was performed as a combination of calculations and a literature review to obtain the background or current status of the higher education sector and developmental planning in South Africa. For this, data were extracted from the Statistics South Africa reports, relevant professional articles on South African higher education sector and results of postgraduate research. Workshop results which were obtained as a collaboration between a public and a private higher education institution and results of postgraduate research were used as the paradigm for transformation and decolonisation of the curriculum for a professional degree in South Africa. Challenges exist in the South African tertiary education sector and the graduation rate currently stands at 65.1% of the target set by the National Development Plan. Around 58.1% of all students do not complete their university/post-secondary education, which could provide a partial explanation for the skills shortage in South Africa. Decolonisation and transformation of the tertiary education curriculum are major topics in the discourse on higher education in South Africa. The authors propose that one way to achieve this would be inclusion of research results and group activities in the area of water, sanitation and hygiene as a topic for possible and partial transformation of the Bachelor of Pharmacy curriculum. The current article summarises some of topics and challenges that drive the current discourse, developmental and curriculum debate in higher education in South Africa. Student access and through put at tertiary institutions need to be improved and the curriculum needs to be transformed.