Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
24,014
result(s) for
"Taylor, David"
Sort by:
Memory, narrative and the great war : rifleman Patrick Macgill and the construction of wartime experience
\"Memory, Narrative and the Great War provides a detailed examination of the varied and complex war writings of a relatively marginal figure, Patrick MacGill, within a general framework of our current pre-occupation with blood, mud and suffering. In particular, it seeks to explain how his interpretation of war shifted from the heroic wartime autobiographical trilogy, with its emphasis on 'the romance of the rifleman' to the pessimistic and guilt-ridden interpretations in his post-war novel, Fear!, and play, Suspense. Through an exploration of the way in which war-time experiences were remembered (and re-remembered) and retold in strikingly different narratives, and using insights from cognitive psychology, it is argued that there is no contradiction between these two seemingly opposing views. Instead it is argued that, given the present orientation and problem-solving nature of both memory and narrative, the different interpretations are both 'true' in the sense that they throw light on the ongoing way in which MacGill came to terms with his experiences of war. This in turn has implications for broader interpretations of the Great War, which has increasingly be seen in terms of futile suffering, not least because of the eloquent testimony of ex-Great War soldiers, reflecting on their experiences many years after the event. Without suggesting that such testimony is invalid, it is argued that this is one view but not the only view of the war. Rather wartime memory and narrative is more akin to an ever-changing kaleidoscope, in which pieces of memory take on different (but equally valid) shapes as they are shaken with the passing of time.\"--Publisher's website.
Book
Value co-creation through branded apps: enhancing perceived quality and brand loyalty
PurposeBranded applications (apps) are increasingly important in marketers' omnichannel strategies. They have not only changed the way customers purchase but also changed the way how companies interact with customers. Building on value co-creation literature, this research investigates consumer brand engagement's role in enhancing perceived quality and brand loyalty via value co-creation.Design/methodology/approachUsing online survey data from 355 brand app users, a conceptual model is tested employing the partial least squares structural equation modeling.FindingsThe results suggest that not only does branded app personalization drives brand co-creation (fully mediated by consumer brand engagement) but that this process also increases perceived quality and brand loyalty among users of branded apps.Research limitations/implicationsData for the study are self-reported and thus may not accurately reflect actual attitudes and behaviors. In addition, respondents were students within the United States who, although representative of branded app users, may limit the generalizability of the study.Practical implicationsKnowing that branded apps can influence customers' perception of the quality and value of their apps, products and services, or even their associated brands, marketers and app designers should work together to provide a value co-creation platform through the apps to increase customers' personalized, engaging experience.Originality/valueAlthough various relationships between personalization, engagement and co-creation have been studied, along with their impact on loyalty and perceived value, the interaction between these factors is not widely understood. The study examines these interactions in the context of branded apps, through the service-dominant logic perspective.
Journal Article
Derby day
As the shadows lengthen over the June grass, all England is heading for Epsom Downs - high life and low life, society beauties and Whitechapel street girls, bookmakers and gypsies, hawkers and acrobats, punters and thieves. Whole families stream along the Surrey back-roads, towards the greatest race of the year. Hopes are high, nerves are taut, hats are tossed in the air - this is Derby Day.
Book
Psychopharmacology and adverse effects of antipsychotic long-acting injections: A review
BackgroundDepot antipsychotics are widely used in clinical practice. Long-acting formulations of second-generation antipsychotics are now being developed and introduced.AimsTo review the pharmacology, pharmacokinetics and adverse effect profiles of currently available antipsychotic long-acting injections (LAIs).MethodThe psychopharmacological properties of first- and second-generation antipsychotic LAIs are reviewed using data available up to October 2008.ResultsFirst-generation antipsychotic (FGA) LAIs are associated with a high rate of acute and chronic movement disorders. Risperidone LAI is better tolerated in this respect, but is associated with hyperprolactinaemia and weight gain. Olanzapine LAI causes weight gain and other metabolic effects but appears not to be associated with an important incidence of movement disorders.ConclusionsDosing of LAIs is complicated by delayed release of drug, changes in plasma levels without change in dose, and by the lack of data establishing clear dose requirements. All LAIs offer the prospect of assured adherence (although patients may still default on treatment) but their use is complicated by adverse effects, complex pharmacokinetics and confusion over dose–response relationships.
Journal Article
Bright young people : the lost generation of London's Jazz Age
A historical assessment of the bohemian socialites of 1920s London traces their half-century dominance over the Western world's social scene and the ways in which they inspired the works of such authors as Evelyn Waugh and Nancy Mitford, in an account that also explores their hidden struggles with wartime tragedies and addiction.
Book
Special feature on antipsychotic discontinuation in schizophrenia
While most practitioners recognise the need for long-term treatment, there is an incomplete consensus on the optimal duration of treatment, although most people with schizophrenia-like psychoses are prescribed antipsychotics for the whole of their lives, after diagnosis. The benefits of discontinuing antipsychotic treatment include the lessening of the severity and frequency of adverse effects, particularly metabolic effects and weight gain, but also neurological effects such as akathisia and tardive dyskinesia. In the pre-chlorpromazine era, many people with schizophrenia-like conditions were discharged from hospital, never to return9, and perhaps some of these people recovered. Chapleau, A; Harrison, J; Love, S; Sherman, D. Mental health outcomes before psychotropic medications: a retrospective case series of one state hospital records from 1945 to 1954.
Journal Article
Bioengineering of Soybean Oil and Its Impact on Agronomic Traits
Soybean is a major oil crop and is also a dominant source of nutritional protein. The 20% seed oil content (SOC) of soybean is much lower than that in most oil crops and the fatty acid composition of its native oil cannot meet the specifications for some applications in the food and industrial sectors. Considerable effort has been expended on soybean bioengineering to tailor fatty acid profiles and improve SOC. Although significant advancements have been made, such as the creation of high-oleic acid soybean oil and high-SOC soybean, those genetic modifications have some negative impacts on soybean production, for instance, impaired germination or low protein content. In this review, we focus on recent advances in the bioengineering of soybean oil and its effects on agronomic traits.
Journal Article
The battle for the roads of Britain : police, motorists and the law, c. 1890s to 1970s
\"The onset of the automobile, both cars and other vehicles, on British roads brought about a seismic change in the social, economic and political history of Britain. Cars fundamentally challenged the established democracy of the road by forcing the authorities to channel the pedestrian, and children, out of the way of the unforgiving automobile and educating them in exercising road safety. They also forced the police to implement the three Es of 'Enforcement, Engineering and Education'--enforcing the law of the road, pressing for new technology for signals and other technologies, and educating school children--in an impartial attempt to ensure that life was protected. In this process, the police should not be seen as the tools of the motorists, middle class or working class, but as the impartial enforcers of legislation, introducing as such the 'policeman-state.' Consequently, policing fundamentally changed in Britain between 1900 and 1970, as the police moved from their 'feet to their seats' in controlling traffic as British policing became more integrated and introduced new technology and modern systems\"-- Provided by publisher.
Book
Predicting mobile app usage for purchasing and information-sharing
Purpose
– Mobile applications, or apps, are an increasingly important part of omnichannel retailing. While the adoption and usage of apps for marketing purposes has grown exponentially over the past few years, there is little academic research in this area. The purpose of this paper is to examine how the mobile phone platform (Android vs Apple iOS), interest in the app and recency of store visit affect consumers’ likelihood to use the apps for purchasing and information-sharing activities.
Design/methodology/approach
– The paper tests a model by analysing survey data collected from customers of a major US retailer using partial least squares regression.
Findings
– The analysis finds that the level of interest in a retail app is positively related to the consumer's intention to engage in both purchasing and information-sharing activities. In addition, the recency of the consumer's last visit to the retail store has a moderating effect on both types of activities; the more recent the last visit, the larger the effect-size of interest in the app on intention to share information and make a purchase.
Practical implications
– While marketing and advertising managers may have suspected that Apple iOS users are more receptive to retail mobile apps, this study provides empirical support for the proposition. In addition, the moderating effect of recency of visit suggests that in-store promotions may be effective in increasing usage of the retailer's mobile apps.
Originality/value
– This study is among the first in the academic literature to examine predictors of mobile app usage for purchasing and information sharing. It fills a gap in the literature, while at the same time providing actionable information for practitioners.
Journal Article