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"Tham, Wai Mun"
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Improvement of alkali solubility of cellulose with enzymatic treatment
(ProQuest: Abstract omitted; see image)[PUBLICATION ABSTRACT]
Journal Article
Influence of different extraction temperatures and methanol solvent percentages on the total phenols and total flavonoids from the heartwood and bark of Acacia auriculiformis
Acacia auriculiformis
heartwood and bark were obtained, dried under shelter for 2 weeks and pulverized into powdered form to be extracted with the following extraction temperatures of 35, 55 and 75 °C and methanol solvent percentages of 55, 65 and 75 % for 3 h in a water bath. The material ratio used was 1:20 (pulverized samples: solvent). The total phenolics and flavonoids yield was determined by using a Thermo Scientific Genesys 10 UV–Visible Spectrophotometer. The optimum total phenolics and flavonoids yield were achieved by extraction with an extraction temperature of 75 °C and a methanol solvent percentage of 75 % for both the heartwood [75.44 % (total phenolics) and 36.64 % (total flavonoids)] and bark [87.18 % (total phenolics) and 99.10 % (total flavonoids)] of
A. auriculiformis
trees.
Journal Article
Chinese Englishes: A Sociolinguistic History
[...] Bolton gives a neat and complete survey on the various approaches to Englishes in the world based on Western sources or English-written materials, plainly laying out the arguments for and against the claims on the acceptance of English varieties given the prosperity of international Englishes. First in chapter 2, he explains the rapidly changed and changing political, economic, and social space in the period 1980-1997 to demonstrate how people in Hong Kong maintain a balance between foreign communication needs and the need to remain culturally accepted within the Chinese community.
Book Review
Hospital brand image and trust leading towards patient satisfaction: medical tourists’ behavioural intention in Malaysia
In Malaysia, hospital branding is critical to recruiting medical tourists. Reputation, service quality, and word-of-mouth influence hospital branding. Thus, hospitals and the healthcare tourism sector must understand these elements to gain a competitive edge in the global market. This study investigated the effect of hospital advertising factors on healthcare tourists’ behavioural intentions (BI) in Malaysia, with emphasis on clarifying the ture of hospital brand image and hospital brand trust. Additiolly, the study assessed how perceived standards and satisfaction stimulate favourable BI among healthcare tourists. This study used the quantitative research-based deductive approach, where hospitals in Malaysia were the target sector. The results demonstrated that accessibility, cost, and a good web presence influenced hospital marketing for medical tourism. Furthermore, the characteristics of safety and security and effective advertising enhance trust. Moreover, patient satisfaction is critical to reduce the divide between service standards and BI, which emphasises the necessity of prioritising patients in medical facilities. Nevertheless, the findings were time-sensitive and not adjusted for healthcare tourism sector alterations or customer habit variations over time.
Journal Article
Predictors of hospital brand trust and medical tourists’ satisfaction: A case of sarawak Malaysia
Purpose –As medical tourism has become increasingly popular in recent years, competition has become more intense. Branding hospitals through brand trust is a marketing strategy to remain competitive. The purpose of this study is to examine the influence of advertisement, safety and security, and word-of-mouth on hospital brand trust. Furthermore, the influence of the hospital’s brand trust, perceived service quality, and the satisfaction of medical tourists should be analysed. Methodology/Design/Approach – This quantitative study adopted purposive and quota sampling by distributing a self-administered survey questionnaire to medical tourists in three private hospitals in Sarawak. The collected data were analysed using partial least square structural equation modelling. Findings – The findings revealed that advertisement, safety and security, and word-of-mouth have a significant positive relationship with hospital brand trust. In addition, the interrelationship between hospital brand trust, perceived service quality, and patient satisfaction is significantly positive. Originality of the research – The novelty of this research is that it examines how hospital brand trust can influence the quality of services provided by healthcare providers.
Journal Article