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Online service quality acts as a lever that service providers use to drive e-customer retention in most affluent economies globally. Given the exponential growth in the adoption of internet banking during the COVID-19 pandemic, the purpose of this study was to evaluate the antecedents of e-customer retention among banks in Zimbabwe post the pandemic. Grounded in the expectancy-disconfirmation theory, the study adopts an explanatory research design and a quantitative research approach. Data was collected using convenience sampling and hand-administered questionnaires. Covariance based Structural Equation Modelling (SEM) in SPSS AMOS examined 261 valid responses. The findings of the study revealed the positive impact of e-banking service quality on e-customer satisfaction and e-word of mouth. E-customer satisfaction also positively influenced e-word of mouth and e-customer retention. The results were also confirmatory of the positive effect of e-customer satisfaction and e-word of mouth on e-customer retention. The paper reveals that although significant e-banking adoption was enforced through COVID-19 regulations, banks were responsive enough to install the requisite e-banking infrastructure. Thus, post pandemic banking experiences have induced confirmation of e-banking service quality and consequentially e-customer satisfaction, e-WOM and e-retention. The study therefore flags the important antecedent role of e-banking service quality to e-customer satisfaction, e-word of mouth and e-customer retention. To promote the e-customer retention in the post COVID-19 era in Zimbabwe, banks need to maximize perceived internet banking service quality.

: This study focuses on predicting preventive health behavior in the marginalized communities in Zimbabwe. The aim of the study was to investigate the determinants of consumer preventive health behavior based on the Coronavirus Disease 2019 (COVID-19) vaccination program in Zimbabwe. Using a convenience sampling procedure and a structured questionnaire, a cross-sectional survey was conducted in the rural districts of Zimbabwe enrolling model assessment through the Confirmatory Factor Analysis and Structural Equation Modeling. The examination of the Health Belief Model (HBM) revealed that perceived benefits, perceived susceptibility, perceived severity, cues to action and self-efficacy positively influenced preventive health behavior (COVID-19 vaccination). However, the influence of perceived barriers was statistically insignificant. The findings of this study are key for governments, healthcare policy makers, health professionals and community educators as they attempt to understand COVID-19 vaccination acceptance from a consumer perspective. This research also enlightens health consumers that the objective of government health programs and social marketing initiatives remains promotion of positive social behaviors that enhance population health and longevity.