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Although artificial intelligence (AI) and machine learning (ML) can be deployed to improve cyber security management, not all managers understand the different types of AI/ML and how they are to be deployed alongside the benefits associated with sociocultural intelligence. The aim of this paper was to provide a context within which managers can better appreciate the role that sociocultural intelligence plays so that they can better utilize AI/ML to facilitate cyber threat intelligence (CTI). We focused our attention on explaining how different approaches to intelligence (i.e., the intelligence cycle (IC) and the critical thinking process (CTP)) can be combined and linked with cyber threat intelligence (CTI) so that AI/ML is used effectively. A small group interview was undertaken with five senior security managers based in a range of companies, all of whom had extensive security knowledge and industry experience. The findings suggest that organizational learning, transformational leadership, organizational restructuring, crisis management, and corporate intelligence are fundamental components of threat intelligence and provide a basis upon which a cyber threat intelligence cycle process (CTICP) can be developed to aid the resilience building process. The benefit of this is to increase organizational resilience by more firmly integrating the intelligence activities of the business so that a proactive approach to cyber security management is achieved.

Cyberattacks have increased in intensity and sophistication in recent years, resulting in defensive actions to safeguard company assets and vulnerable people [...]

Since COVID-19, there has been an increase in the utilization of food banks owing to a number of factors, including a reduction in household income due to job losses and an increase in the cost of living, which has affected people on low incomes. In this paper, we explain how people that are in need of assistance and have limited knowledge of service provision can be remotivated through regaining their self-esteem. This is achieved through various forms of intervention. By adopting a metaphorical approach, we conceptually explore how intervention provided by a social inclusion community center stimulates recipients to re-ignite their desire for self-improvement. This is achieved through an analogy made, comparing a Formula 1 motor racing team servicing a car during a pit-stop and a person (recipient) in need of food visiting a food bank to collect a food parcel. Based on a conceptual analysis, we propose a framework outlining the interactional process involving the social inclusion community center staff and a recipient, whereby the recipient becomes, through empowerment, an external operant actor and resource integrator for the social inclusion community center. This is achieved through a circular value co-creation process. Through the circular motion of the value co-creation, an external operant actor regains self-confidence due to gaining a sense of belonging and feeling inspired to contribute to the community they are associated with.

Cyber security is high up on the agenda of senior managers in private and public sector organizations and is likely to remain so for the foreseeable future. [...]

Not-for-profit organizations provide a range of services that satisfy the needs of individuals and help a community to be sustainable. To explain how staff based at a social inclusion community center contribute to social impact, we undertake a case study and incorporate the stakeholder approach that draws on the activities of Pembroke House in south London. Pembroke House engages in social action and provides a number of services considered beneficial to the local community it serves. By adopting this approach, we place emphasis on how the value co-creation concept, which is reinforced by the social marketing approach, helps staff to provide different forms of intervention that ultimately give rise to trust-based relationships involving those providing the service and those receiving the service. To explain this, we make an analogy between a Formula 1 motor racing team servicing a car during a pit-stop while competing in a grand prix and a vulnerable person who visits a food bank seeking assistance in the form of a food parcel. Through the process of drawing on the use of metaphors and making a link with Formula 1 motor racing, we elucidate the value co-creation process and reveal how the social impact provision provided by Pembroke House can be intensified through the deployment of the stakeholder approach, which gives rise to a social inclusion community center partnership framework.

Cyber security is supportive of robotic service provision, the objective of which is to help marketers achieve their aim of providing a high level of service. Marketers need to be aware of cyber security issues and adhere to established cyber security policies. We investigate trust and commitment in relation to customer retention while assessing the mediating role of robotic service quality (RSQ). We employ a survey-based study that utilises 231 valid responses from customers in São Paulo, Brazil. To analyse the data, we used partial least squares structural equation modelling (PLS-SEM). The results show that trust and commitment have a positive impact on customer retention. RSQ has a partial mediation effect on the relationship between the latent constructs of trust, commitment, and customer retention. Thus, it can be suggested that RSQ, which embeds trust and commitment, assists in building a loyal customer base. Marketers outside the Latin American region can benefit from the results of this study since it incorporates cyber security awareness and policy within marketing strategy implementation, ensuring that RSQ is aligned in terms of the digitalisation goals of the company.

Social media usage is a direct result of Internet connectivity and is gaining increased prominence in business-to-consumer (B2C), business-to-business (B2B), and consumer-to-business (C2B) relationship building, which is allowing marketers to devise and implement digital marketing strategies that are perceived as enhancing a customer’s well-being. Through the process of utilizing social media (SM) to share information with consumers, marketers are affording themselves with the concept of value co-creation and ensuring that the development of knowledge is given priority. To explain how this happens in an emerging economy, in-depth personal interviews were undertaken with the owners of five retail fashion companies in Vietnam. The findings indicate that fashion retail companies in Vietnam are deploying digital marketing strategies that deliver perceived enhanced value to consumers through the process of value co-creation. This highlights the advantage of using SM in relation to increasing retail staff’s ability to convert information into usable resources such as intelligence and knowledge. By achieving knowledge conversion, retail staff fulfill the role of ‘knowledge broker’ and ‘knowledge connector’, and identify how organizational intervention, such as new operating structures, can help to deliver perceived enhanced value to customers.

To enhance the effectiveness of artificial intelligence (AI) and machine learning (ML) in online retail operations and avoid succumbing to digital myopia, marketers need to be aware of the different approaches to utilizing AI/ML in terms of the information they make available to appropriate groups of consumers. This can be viewed as utilizing AI/ML to improve the customer journey experience. Reflecting on this, the main question to be addressed is: how can retailers utilize big data through the implementation of AI/ML to improve the efficiency of their marketing operations so that customers feel safe buying online? To answer this question, we conducted a systematic literature review and posed several subquestions that resulted in insights into why marketers need to pay specific attention to AI/ML capability. We explain how different AI/ML tools/functionalities can be related to different stages of the AIDA (Awareness, Interest, Desire, and Action) model, which in turn helps retailers to recognize potential opportunities as well as increase consumer confidence. We outline how digital myopia can be reduced by focusing on human inputs. Although challenges still exist, it is clear that retailers need to identify the boundaries in terms of AI/ML’s ability to enhance the company’s business model.

In this paper, we examine how brand managers can utilize the knowledge function to devise a brand strategy that reinforces a luxury brand’s reputation and counteracts the actions of counterfeiters. We explain why brand managers need to develop insights into how knowledge is utilized so that they can understand the behaviour of the “informed poseur”. Attention focuses on how the knowledge function addresses the conflict between the “social” function and the “self-ego” function when consumers consider purchasing counterfeits. We extend existing knowledge by identifying two subgroups: the “Informed poseur-realistic” and the “informed poseur-neo”, and distinguish between the two subgroups by making links with their social context. This adds to our knowledge of how millennials think and make purchase-related decisions, and how brand managers can develop brand portfolio strategies that highlight the uniqueness of the value proposition and communicate more effectively with the “informed poseur” group. A small group interview and survey were used to collect data, and the findings suggest that when an “informed poseur” considers purchasing a counterfeit product, they corroborate their actions by utilizing the knowledge function, which takes them through various cognitive and evaluative processes.

The 17 sustainable development goals advocated by the United Nations have played a big role in focusing the minds of policy makers in terms of sustainability issues and have also highlighted the issue of social inclusion and the need to make society more equitable. As well as referencing the sustainable development goals, attention is given to the planetary health concept as it is known to deepen our understanding of the ecological interdependence brought about by cultural, environmental and socio-economic factors, which have relevance in terms of mankind achieving the sustainable development goals. This paper addresses the following question: How can a framework to foster global partnerships leading to sustainable development be underpinned by a philosophical argument that strengthens the case for social inclusion? Consequently, a wide body of literature is reviewed, with key concepts such as collaboration being placed in context and reinforced through stakeholder theory. A philosophical discussion is entered into embracing Moore’s open question argument regarding the reliance on Intuitionism to explain how actions can be coined as immoral or moral. Such arguments are useful for raising moral issues that often end in moral disagreements, and which raise and help solve ethical problems. To effectively deal with the complexity involved, policy makers should support the use of frameworks that can be used to support and encourage social inclusion. In adopting this viewpoint, we put forward a sustainable partnership framework that provides guidance to policy makers and their advisors in terms of tackling the issue of social inclusion. In order to achieve social inclusion, policy makers need to understand the role that symbolic representation plays and how the influence of major influencers generates collaborative knowledge that is reappraised through philosophical argument. The outcome of the philosophical argument is a change in a nation’s cultural value system and the implementation of social inclusion policy.