Explore the vast range of titles available.

When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning and a new language.

First von Kantzow had no time to explore the novelty further; only several years later did he develop a business around its use for various types of heating elements (in space applications, saunas and other ovens, bread toasters, hair dryers, soldering irons, and what not). A vile phenomenon, a vile word, no? I would suggest searching for a more appropriate word for failure, one not tainted with negative connotations. Because failure is the high road to innovation, because failure is the inevitable investment in the future, because failure is - the road to success.

Getting hooked on future studies in the late 1960s, when the famous Daedalus issue appeared with results from the Commission on the Year 2000, the shared the optimism that existed then regarding the accuracy of such studies. The first oil crisis put an end to that optimism, but there were other signals of trouble, too. Not only do people have trouble forecasting economic and political change like the oil crisis, but they also take values and attitudes as so unchangeable that they do not even pay any attention to them. One basic quandary is what are \"the unknown unknowns\" The challenge is to identify them before they reach center stage. The other theme to explore would be to map the now known previously unknown.

The following sections are included: Why design now? Visual versus verbal Numbers versus stories Communicating through sketching Provocation Visualization Playing with real objects and analogs Deep simplicity? Endnotes

The following sections are included: What is “design”? What is research and development? The growth of outside design services Clustering of firms Endnotes

The following sections are included: Design firms' operations and processes Design avenues to innovation Some lessons Endnote