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"Vogl, Charles H. author"
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The art of community : 7 principles for belonging
\"Second edition of the bestselling book on creating robust, thriving, positive communities using seven ancient principles any organization can follow\"-- Provided by publisher.
Building Brand Communities
by
Jones, Carrie Melissa
,
Vogl, Charles
in
Beziehungsmarketing
,
Brand loyalty
,
Branding (Marketing)
2020
An authentic brand community is more than just people buying your product or working alongside one another.This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to.