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"Wang, Georgette"
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De-Westernizing Communication Research
The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being \"Westerncentric\". Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, and to build \"Asian\" communication theories, there seems to be greater assertiveness and determination in searching for and developing theoretical frameworks and paradigms that take consideration of, and therefore are more relevant to, the cultural context in which research is accomplished.
This path-breaking book moves beyond critiquing \"Westerncentrism\" in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order to establish Asian communication theories.
eBook
Orientalism, Occidentalism and Communication Research
In recent years the age-old concerns over the applicability of imported analytical frameworks, the lack of indigenous perspective in conceptualizing research questions, and the absence of home-grown theories (Dissanayake, 1988; Miike, 2007; Kim, 2007, 2009 Gunaratne, 2007) in media and communication research have been fueled by the criticism of scientism, universalism and Eurocentrism (Wallerstein, 2006; Giddens, 1990) in the humanities and social sciences. Asian cultures have become testing grounds for American theories, Miike warns, as Eurocentrism has led to structural and systematic preferences of methods and theories of Western origin (Miike, 2003, p. 244).
Book Chapter
Beyond De-Westernizing Communication Research
In the past few years many parts of the world have witnessed a significant growth in media and communication research. With the benefits of new media technologies, research output from areas and in languages that had not had the chance of global exposure before have been made accessible. In 2009, the list of e-journals in media and communication on the International Association of Media and Communication Research (IAMCR) website numbered over 60, and almost half of those were in a language other than English. According to Chen Guo-Ming (2006), by the mid-2000s at least seven English-language communication journals had their focus on Asia or Asian nations. This number does not include those published in indigenous languages.
Book Chapter
After the Fall of the Tower of Babel 1
And the Lord said ... let us go down, and there confound their language, that they may not understand one another's speech. So the Lord scattered them abroad from thence upon the face of all the earth: and they left off to build the city.
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