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"Wang, Jing, 1950- author"
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The other digital China : nonconfrontational activism on the social web
The Other Digital China: Nonconfrontational Activism on the Social Web maps out the emerging ecosystem of Chinese activism 2.0 that traverses multiple sectors-the NGO sector, universities, the corporate sector, and the IT sector-where change agents are creating social good in non-contentious ways and engaged in constructing the new \"social\" under difficult ideological constraints. Focusing on social media and tech practices emerging from China's social sector in recent years, this book provides a multifaceted look at the Chinese society caught at a transformative moment, thanks in part to the arrival of Web 2.0 technology and the accompanying cyber utopianism, as well as the Communist Party's recently alleged commitment to policies aimed at energizing the hitherto weak social structure. Wang develops the idea of \"nonconfrontational activism\" and argues that it's possible to talk about the agency of \"change-makers\" even in authoritarian countries.-- Provided by publisher.
Book
Brand new China : advertising, media, and commercial culture
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research.
This book unveils a \"brand new\" China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization.
Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
eBook