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"Wilson, Tim (Analytics practitioner), author"
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Analytics the right way : a business leader's guide to putting data to productive use
by
Wilson, Tim (Analytics practitioner), author
,
Sutherland, Joe, author
in
Decision making.
,
Decision support systems.
,
Business and Management.
2025
Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of 'actionable insights' often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, 'So what?' 'Analytics the Right Way' provides a clear and practical approach to putting analytics to productive use with a three-part framework that brings together the realities of the modern business environment.