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"Winkleman, Edward author"
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How to start and run a commercial art gallery
by
Winkleman, Edward author
in
Art galleries, Commercial Management
,
New business enterprises Management
2009
Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to: write a business plan -- find start-up capital -- find your ideal locale -- renovate the space -- manage cash flow -- promote and grow your new business -- attract and retain artists and clients -- hire and manage staff -- represent your artists. How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.