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Analytics stories
Inform your own analyses by seeing how one of the best data analysts in the world approaches analytics problems Analytics Stories: How to Make Good Things Happen is a thoughtful, incisive, and entertaining exploration of the application of analytics to real-world problems and situations.
eBook
Marketing Analytics
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results.
Practical exercises in each chapter help you apply and reinforce techniques as you learn.
* Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools
* Reveals how to target and retain profitable customers and avoid high-risk customers
* Helps you forecast sales and improve response rates for marketing campaigns
* Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising
* Covers social media, viral marketing, and how to exploit both effectively
Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
eBook
Avery's neonatology : pathophysiology & management of the newborn
Revised and updated by a new editorial team, the Sixth Edition of this text will remain the leading reference on the clinical care of the newborn. It provides complete, authoritative information on the biology of the newborn and the pathophysiology and management of diseases during the neonatal period. This edition has five new chapters on the role of telemedicine in neonatology, the impact of labor and delivery on the fetus, fetal determinants of adult disease, breast feeding, and control of breathing and apnea. Also included is a full-color insert illustrating key signs and symptoms, selected imaging techniques, and dermatologic conditions.
eBook