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The present study deals with the use of lexical items by Tom Hardy for self-promotion and Self-supplication. It deals with the use of different lexical items as a micro level device by Tom Hardy to be viewed as the successful Hollywood actor who acts in successful films besides being viewed as the helpless young man who made illegal actions for being immature to gain more fame, wealth, new turns in films and passing the ideology of Americanism to the audience. The problem of this study is that the use lexical items by Tom Hardy for gaining the impressions of self-promotion and supplication has not been tackled within the field of critical pragmatics. This study aims at finding out the types of lexical items used by Tom Hardy in Jonothan Ross Show for self-promotion and self-supplication. This study hypothesizes that Tom Hardy uses mainly lexical items with experiential value to be viewed as a successful actor and helpless young man. This study is significant since it deals with the use of social psychological strategies by an actor for influencing the audience from a critical pragmatic perceptive.

This study deals with the use of different linguistic, pragmatic, and ideological strategies for gaining a psychological impression related to the strategic use of ingratiation to manipulate and control the minds of the audience for gaining different benefits and gaining acceptance and naturalization for different ideologies. Ingratiation is to gain favor or favorable acceptance for by deliberate effort. The study deals with the usage of the psychological strategy of ingratiation by Will Smith in Jimmy Kimmel Live from a critical pragmatic perspective used for gaining different benefits that are promotional marketing of films, gaining fame, wealth, fans and passing the ideology of Americanism to the audience. This study hypothesizes that Will Smith uses macro, micro, pragmatic, and sub-ingratiation strategies to gain the impression of being loved and admired by the audience and for promoting for his new films. This study aims at investigating the linguistic, ideological, mind control strategies and the types of ingratiation strategies employed by Will Smith to form the desired impression related to ingratiation. For fulfilling the aims and testing its hypotheses, the procedures used are presenting a theoretical background regarding the field of critical pragmatics, the psychological tactic of ingratiation and the ideologies of Americanism and promotional marketing. Explaining the model utilized for the analysis of Will Smith's discourse in Jimmy Kimmel Live. Analyzing Will Smith's discourse in this talk show according the model developed for the present study.