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result(s) for
"Yurukoglu, Ali"
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Bias in Cable News
2017
We measure the persuasive effects of slanted news and tastes for like-minded news, exploiting cable channel positions as exogenous shifters of cable news viewership. Channel positions do not correlate with demographics that predict viewership and voting, nor with local satellite viewership. We estimate that Fox News increases Republican vote shares by 0.3 points among viewers induced into watching 2.5 additional minutes per week by variation in position. We then estimate a model of voters who select into watching slanted news, and whose ideologies evolve as a result. We use the model to assess the growth over time of Fox News influence, to quantitatively assess media-driven polarization, and to simulate alternative ideological slanting of news channels.
Journal Article
The Welfare Effects of Bundling in Multichannel Television Markets
2012
We measure how the bundling of television channels affects short-run welfare. We estimate an industry model of viewership, demand, pricing, bundling, and input-market bargaining using data on ratings, purchases, prices, bundles, and input costs. We conduct simulations of à la carte policies that require distributors to offer individual channels for sale to consumers. We estimate that negotiated input costs rise by 103.0 percent under à la carte. These higher input costs offset consumer benefits from purchasing individual channels. Mean consumer and total surplus change by an estimated — 5.4 to 0.2 percent and — 1.7 to 6.0 percent, respectively.
Journal Article
THE WELFARE EFFECTS OF VERTICAL INTEGRATION IN MULTICHANNEL TELEVISION MARKETS
by
Whinston, Michael D.
,
Crawford, Gregory S.
,
Yurukoglu, Ali
in
Broadcasting industry
,
Cable television
,
Divestments
2018
We investigate the welfare effects of vertical integration of regional sports networks (RSNs) with programming distributors in U.S. multichannel television markets. Vertical integration can enhance efficiency by reducing double marginalization and increasing carriage of channels, but can also harm welfare due to foreclosure and incentives to raise rivals' costs. We estimate a structural model of viewership, subscription, distributor pricing, and affiliate fee bargaining using a rich data set on the U.S. cable and satellite television industry (2000-2010). We use these estimates to analyze the impact of simulated vertical mergers and divestitures of RSNs on competition and welfare, and examine the efficacy of regulatory policies introduced by the U.S. Federal Communications Commission to address competition concerns in this industry.
Journal Article
Dynamic Natural Monopoly Regulation
2018
This paper quantitatively assesses time inconsistency, moral hazard, and political ideology in monopoly regulation of electricity distribution. We specify and estimate a dynamic model of utility regulation featuring investment and moral hazard. We find underinvestment in electricity distribution capital aiming to reduce power outages and use the estimated model to quantify the value of regulatory commitment in inducing greater investment. Furthermore, more conservative political environments grant higher regulated returns but have higher rates of electricity loss. Using the estimated model, we quantify how conservative regulators thus mitigate welfare losses due to time inconsistency but worsen losses from moral hazard.
Journal Article
QUANTITATIVE ANALYSIS OF MULTIPARTY TARIFF NEGOTIATIONS
2021
We develop a model of international tariff negotiations to study the design of the institutional rules of the GATT/WTO. A key principle of the GATT/WTO is its mostfavored-nation (MFN) requirement of nondiscrimination, a principle that has long been criticized for inviting free-riding behavior. We embed a multisector model of international trade into a model of interconnected bilateral negotiations over tariffs and assess the value of the MFN principle. Using 1990 trade flows and tariff outcomes from the Uruguay Round of GATT/WTO negotiations, we estimate the model and use it to simulate what would happen if the MFN requirement were abandoned and countries negotiated over discriminatory tariffs. We find that if tariff bargaining in the Uruguay Round had proceeded without the MFN requirement, it would have wiped out the world real income gains that MFN tariff bargaining in the Uruguay Round produced and would have instead led to a small reduction in world real income relative to the 1990 status quo.
Journal Article
Multilateral Trade Bargaining
2020
This paper empirically examines recently declassified tariff bargaining data from the GATT/WTO. Focusing on the Torquay Round (1950–1951), we document stylized facts about these interconnected high-stakes international negotiations that suggest a lack of strategic behavior among the participating governments and an important multilateral element to the bilateral bargains. We suggest that these features can be understood as emerging from a tariff bargaining forum that emphasizes the GATT pillars of MFN and multilateral reciprocity, and we offer evidence that the relaxation of strict bilateral reciprocity facilitated by the GATT multilateral bargaining forum was important to the success of the GATT approach.
Journal Article
The Role of Government Reimbursement in Drug Shortages
2017
Beginning in the mid-2000s, the incidence of drug shortages rose, especially for generic injectable drugs such as anesthetics and chemotherapy treatments. We examine whether reimbursement changes contributed to the shortages, focusing on a reduction in Medicare Part B reimbursement to providers for drugs. We hypothesize that lower reimbursement put downward pressure on manufacturers' prices, which reduced manufacturers' incentives to invest in capacity, reliability, and new launches. We show that after the policy change, shortages rose more for drugs with higher shares of patients insured by Medicare, greater decreases in provider reimbursement, and greater decreases in manufacturer prices.
Journal Article
Price discrimination and vertical relationships in multichannel television
2009
This thesis examines the effects on social welfare of banning the bundling of television channels to consumers in the U.S. I begin, in a jointly authored paper, by analyzing the short term effects: what happens to consumer welfare as retail prices are set for individual channels rather than for bundles. I find that consumer welfare increases, industry profits decrease, and total welfare remains roughly constant. I next model and estimate the effects on social welfare when wholesale prices re-equilibrate to a anti-bundling regulatory regime. I find that wholesale prices for individual channels rise when firms do not bundle channels to consumers. These higher input costs get passed on as higher prices to consumers. Some consumer welfare benefits are tempered or reversed while some survive. Total welfare decreases slightly due to a worsening of the double marginalization problem. I emphasize that accounting for the re-equilibration of input costs pair by downstream cable and satellite distributors, such as Comcast and DirecTV, to upstream content providers (or channels), such as ESPN and CNN, reduces predicted consumer welfare benefits relative to holding their input costs constant at current levels.
Dissertation
Pricing Power in Advertising Markets: Theory and Evidence
by
Gentzkow, Matthew
,
Shapiro, Jesse M
,
Yurukoglu, Ali
in
Economic theory
,
Social networks
,
Television advertising
2022
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize and extend this theoretical result and test it using data from television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price per impression to advertisers. This finding helps rationalize well-known stylized facts such as a premium for younger and more male audiences on television. Also consistent with the theory, we show that social media advertising markets feature a premium for older audiences. A quantitative version of our model whose only free parameter is a scale normalization can explain 35 percent of the variation in price per impression across owners of television networks, and aligns with recent trends in television advertising revenue. We use the model to quantify the impact of mergers, the effect of competition on incentives to produce content, and the effect of Netflix ad carriage on prices for linear television advertising.