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"Zappavigna, Michele, author"
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Searchable talk : hashtags and social media metadiscourse
\"Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course\"-- Provided by publisher.
Book
Tacit Knowledge and Spoken Discourse
Professional Linguistics is an emergent area of study within applied linguistics, using discourse analysis to assist people working in professional domains. This book examines tacit knowledge - that expertise that is considered to be lost when skilled practitioners leave an institution. Traditionally it has been argued that some aspects practical knowledge cannot be articulated. However, the premise of Polyani's theory of Tacit Knowing (\"we know more than we can tell\") does not account for latent patterns that linguists can uncover in spoken language. Understanding these discourse patterns provides a way to explore the assumptions people invoke, but do not make explicit in their work and working relationships. This book demonstrates an interview method grounded in systemic functional linguistics that probes the spoken discourse of IT professionals, through three field studies with actual corporations. It argues that 'we tell more than we know' and this 'telling more' resides in the taken-as-given patters of grammar and semantics, making meaning in ways which speakers themselves may not be attuned to.
eBook
Tacit knowledge and spoken discourse
Professional linguistics is an emergent area of study within applied linguistics, using discourse analysis to assist people working in professional domains. This book examines tact knowledge - the expertise that is considered to be lost wen skilled practitioners leave an institution. Traditionally it has been argued that some aspects of practical knowledge cannot be articulated. However, the premise of Polanyi's theory of Tacit Knowing ('we know more than we can tell') does not account for latent patterns that linguists can uncover in spoken language. Understanding these discourse patterns provides a way to explore the assumptions that people invoke but do not make explicit in their work and working relationships. This book demonstrates an interview method grounded in systemic functional linguistics that probes the spoken discourse of IT professionals through three field studies with actual corporations. It argues that 'we tell more than we know' and this 'telling more' resides in the taken-as-given patterns of grammar and semantics, making meaning in ways which speakers themselves may not be attuned to. -from back cover.
Book
Discourse of Twitter and social media : how we use language to create affiliation on the web
Social media such as microblogging services and social networking sites are changing the way people interact online and search for information and opinions. This book investigates linguistic patterns in electronic discourse, looking at online evaluative language, Internet slang, memes and ambient affiliation using a large Twitter corpus (over 100 million tweets) alongside specialized case studies. The author argues that we are currently witnessing a cultural movement from online conversation to what can be termed 'searchable talk' - online talk where people affiliate by making their discourse findable (for example, via metadata such as Twitter hashtags) by others holding similar interests. This cutting edge text will be of interest to all scholars and students dealing with electronically mediated discourse. -- Provided by publisher.
Book