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This paper aims to review, characterize and comparatively analyze selected organizations’ analytics maturity models. Eleven various organizations’ analytics maturity models (AMMs) were characterized. The models’ characteristics were developed based on an academic literature review as well as reports and publications shared by analytics sector operators. Most of the analyzed models comprised five analytics maturity levels. Comprehensive descriptions of an organization’s analytics maturity levels were available for all models. However, no detailed description of the assessment process or criteria for placing an organization at a specific analytics development level were available in all cases. Selected analytics maturity models were described in such a detailed manner that their application in an independent assessment of an organization’s analytics maturity was possible. In the future, an increase is expected in both the number and availability of new analytics maturity models, in particular those personalized and dedicated to a specific sector or business, and the number of entities involved in an assessment of an organization’s analytics maturity and the implementation of data analytics in organizations. The article presents and summarizes selected features of eleven various organizations’ analytics maturity models. This is the firstever such extensive review of those models.

The quality of healthcare service websites gains particular importance in the time of the pandemic, asthe popularity of electronic services grows. This applies to infectious disease hospitals as well, often on the front line of the effort against COVID-19. The paper aims to assess the quality of infectious disease hospital websites in Poland in light of the COVID-19 pandemic. The research covered 91 websites. The first stage was an analysis of selected technical attributes of the websites (including website performance, SEO quality, website availability, and mobile-friendliness) with selected online tools, such as Google PageSpeed Insights, Blink Audit Tool, Backlink Checker, andwebsite accessibility evaluation tool (WAVE). The data were then analyzed with statistical methods. The next step was to analyze the content of the websites. The research has shown that most of the websites were of satisfactory quality, apart from those that were not mobile-ready. The following keywords were found most often on the hospital websites: SARS-CoV-2, COVID-19, smear, specialist care clinic, isolation, telephone consultations, sample collection center, support, coronavirus, recommendations, patient registration, signs of disease. The research suggests that the quality of infectious disease hospital websites in Poland is significantly diversified in search engine optimization, mobile-friendliness, and needs of people at risk of digital exclusion.

The recent decade saw an explosion of digital assets and digitalisation of financial services. The present contribution poses several research questions incorporated into a survey questionnaire and grouped into two categories: (1) associations with, knowledge of, and familiarity with notions relevant to digital assets and (2) perceptions of digital assets and attitude towards investing in them. Invitations to participate were sent to a group of 570 random representatives of Generation Z with 387 correctly completed questionnaires employed in the study. The research demonstrated that it was not insufficient funds that posed the greatest barrier to the growth in digital assets investments. The respondents justified their concerns about digital assets with poor knowledge of cryptocurrencies and non-fungible tokens (NFTs). The scepticism is fuelled mostly by the nontangible nature of digital assets (approx. 23%). The respondents most commonly (123, approx. 47%) associated NFTs with digital works of art, virtual objects, and NFT graphics. Blockchain most often brought to the minds of the respondents databases, algorithms, data recording, transaction data transfer, data cloud transactions, cryptocurrencies, cryptography, and decentralised financial systems. The research seems to suggest a certain difficulty with representing (characterising) the digital ecosystem and virtual reality. The media narrative emphasises the intangible nature of the digital ecosystem, often depicting it as impalpable and unreal, which does not help with how prospective investors view it. Some recommendations emerge from the research that should be considered when drawing a strategy for presenting digital assets, cryptocurrencies, and NFT markets.

The article identifies clusters of higher education institutions that are most oriented towards sustainable development (SD). We analysed the types of educational activities in which these institutions engaged and the institutional mechanisms affecting their implementation. The study addresses questions about the types of educational activities that are pursued today and how higher education institutions adapt to global norms and expectations concerning SD. The study employs a mixed approach. The first stage involved a cluster analysis based on QS World University Rankings: Sustainability 2025 data, which identified higher education institutions most engaged in SD. Next, we analysed 53 ESG reports from these institutions with qualitative content analysis and text mining. Sustainable development-oriented higher education institutions tend to cluster in Europe, North America, East Asia, and Australia. We identified four main educational activity areas: academic curricula and courses, teaching methods that support SD, practical student engagement, and cooperation with third parties. The results demonstrate an increase in professionalisation and institutionalisation of education for SD, which can suggest effects of institutional isomorphism. With its structured approach to university activities and selection of quantitative indicators that could be employed in ESG reports, the article contributes to the literature on education for SD. The proposed classification could be of practical value to institutions intent on intensifying their SD educational efforts.

New communication channels and methods for retrieving information can provide increasingly precise data describing how cultural heritage is perceived, protected, promoted, and shared. Many internet users search for cultural-heritage-related topics using online search engines and databases. The purpose of this study was to identify the context and frequency of cultural heritage topics in Google search engine queries. The primary hypothesis was that keywords used in Google searches related to cultural heritage would be much more diversified in English than in Polish, perhaps because Polish has many fewer internet users than English. The keywords were selected because of their frequent use in the research literature, popular science publications, and central and local government strategy documents. The research employed selected online applications. A total of 3690 keywords were collected, with 1634 (44.3%) in Polish and 2056 (55.7%) in English. The numbers of retrieved keywords were similar for all research tools, but an in-depth analysis identified certain differences in the functions of the tools. The “cultural heritage” keyword in Polish (“dziedzictwo kulturowe”) was found mostly in national, regional, and local contexts. English queries included topics related to cultural heritage protection, conservation, restoration, and management and the financial value of cultural heritage. Some queries focused on world cultural heritage. The research shows that Polish-speaking users and English-speaking ones were interested in similar phrases. Therefore, the thought processes of internet users may be independent of their language.

Content published in social media (SM) can be motivating. It can induce action, stimulate demand, and shape opinions. On the other hand, it can demotivate, cause helplessness, or overwhelm with information. Still, the impact of SM is not always the same. The paper aims to analyse the relations between sex, personality, and the way social media is used and motivation to take specific actions. The conclusions are founded on a survey (n = 462). The data were analysed with statistical methods. The study revealed that the use of SM has a significant impact on the motivation to act. Browsing through descriptions and photographs of various achievements posted by others in SM increased the intrinsic motivation of the respondents. Positive comments and emojis had a similar effect. Moreover, women and extraverts noted a significantly greater impact of SM on their intrinsic motivation concerning health and beauty effort, travel, hobby, and public expression of opinions than men and introverts. The results can be useful to recruiters. Extravert women that are open to cooperation, thorough, and well-organised are more likely to be active in SM.

Free hosting services have contributed to the development of the Internet or even acted as a catalyst thereof. This paper aims to answer the questions of what free hosting services represent for Internet users and why initiatives exist to archive content published on free servers. The empirical part of this study attempts to verify whether websites on free servers were designed in an archaic way, which could justify their discontinuation. Initiatives to preserve the content of vanishing web hosting sites are characterized based on a review of various source materials, including the academic literature and Internet resources. This empirical study involved 168 archaic websites, which were analyzed in three dimensions. Marketing components and design were assessed as well. Each assessment dimension was assigned diagnostic variables. The values of the diagnostic variables were standardized using zero unitarization. It was found that the owners of discontinued servers were not interested in creating and maintaining archives. Hence, numerous grassroots initiatives have emerged to salvage their content, although enthusiasm among the archive community seems to have dwindled. Many grassroots archives are available, but a considerable number are no longer supported. In this context, this paper proposes the term ‘vanishing hosting’. It provides a nostalgic and sentimental perspective on the termination of free hosting services. The authors noted that free hosting services have largely lost their past import. It is demonstrated that free servers traditionally hosted archaic websites, which justified their deletion from a business perspective. Moreover, the paper presents an outline of a method to revitalize the tourism sector based on changes brought about by global technology to the digital ecosystem. It is proposed that changes in search engine algorithms vicariously contribute to the revitalization of the tourism sector since they often drive the replacement of old websites with newer versions (latest technology and better quality). This leads to the improved online presentation of tourism service portfolios and the general quality of the content in search engine results.

The paper investigates the accessibility of local government websites. It focuses in particular on disability, e-administration, and web accessibility standards for the visually impaired. The research involved 182 websites of local government bodies of the Ma±opolskie Voivodeship (Poland). It employed selected automated testing applications. The occurrence of selected accessibility tools on the websites was verified with a cognitive walkthrough. A questionnaire survey was conducted as well. Results of the automatic measurements were standardized using the unitarization method. The effort yielded an aggregate final score for each website in the form of the AAR (Aggregate Accessibility Rating). It was used to build a ranking list of the websites and order them by the accessibility criterion. The websites achieved 57.23% of the available AAR points in total. This indicates there is a great opportunity for improvement in the accessibility of the investigated websites (in the employed research design). Moreover, municipalities were found to be heavily committed to the questionnaire survey, which is indicative of the importance and relevance of the problem of accessibility and quality of public websites.

Sustainable tourism minimises the adverse impact of tourism on the natural environment and local culture while stimulating the socioeconomic development of regions or even countries. Geoportals and (geo)informational mashup portals significantly affect sustainable tourism planning through modern computer solutions for more sustainable planning of tourist activities on the demand and supply sides. This study had two research aims: (1) to develop a checklist for assessing the functionality of tourist geoportals and evaluate it and (2) to assess the inventory of functions useful for sustainable tourism planning available at selected geoportals with the checklist. The aims were pursued with an original research tool, the Functionality Assessment Checklist (FAC). The FAC is a set of original criteria useful for assessing the quality of tourist geoportals. This study investigated the following research questions: (Q1) What functions should be included on a checklist for assessing the functionality of geoportals useful for sustainable tourism planning? (Q2) What functions should be included in a geoportal to facilitate sustainable tourism planning? The original contributions of this article are (1) the checklist for assessing the functionality of tourist geoportals and (2) the assessment of the impact of geoportal’s functionality on the possibility of planning sustainable tourism. The functionality assessment revealed that the tested geoportals have most of the tourism, informational, educational, and use-related functions. This suggests they can be useful for sustainable tourism planning.

PurposeRural tourism facilities in Poland were very keen on amateur websites to promote their hospitality services from 2000 to 2018. In most cases, the websites were nonprofessional, hosted on free servers and made by family members or friends of the holding. After search engine algorithms changed in 2015–2019, the websites started to go extinct on a large scale; they were deleted and often replaced with a more modern design and a commercial domain. These resources offered a rare opportunity to gain insight into rural tourism, rural changes and socioeconomic and cultural phenomena.Design/methodology/approachThe paper’s objective is to demonstrate with an analysis of archived Polish rural tourism websites that digital cultural artefacts are generated in rural areas. The study was an analysis of selected development attributes of rural tourism websites found in the Internet Archive. The analysis involved those attributes that are important for determining whether a website or content can be considered digital cultural heritage assets.FindingsThe conclusions demonstrate that rural digital cultural heritage is a set of digital artefacts created in rural areas with their characteristics. Rural digital artefacts are records of ICT, infrastructure, environmental, cultural and socioeconomic changes.Originality/valueThe “digital assets” of rural areas are yet to be discussed in the context of rural cultural heritage, as a set of artefacts created in these areas and characteristic of them.