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"إدارة المطاعم"
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فن إنشاء وإدارة المطاعم
مع تزايد عدد الأشخاص الذين يتناولون طعامهم خارج المنزل عن أي وقت مضى، أضحى سوق المطاعم الخاصة من الأسواق الرائجة والمزدهرة التي يجب أن تخطط جيدا لاقتحامها. قد تكون إدارتك لمطعم خاص من أكثر الأعمال المحفزة لك على المستويين الشخصي والمادي إذا تعاملت معه باحترافية وتفان وتحليت بشيء من الإبداع والموهبة. وأهم من هذا هو حبك للناس وإقبالهم عليك.
Book
Restaurants Health Measures and Customers Dining Preferences during the Covid-19 Pandemic
The influences of COVID-19 on dining activities varied from a country to country. The influences included a wide array of impacts, starting from the complete shutdown of restaurants dining-in to only adopt strict new norms to re-open. Researchers around the globe afforded trials to explore customers' post COVID- 19 preferences. The theory of planned behaviour (TPB) pointed to existing differences between people, afforded a justification for this, and pointed to the necessity of differentiation between nations during pandemics and the lavish increase in health risks. This added importance to this research, as it investigated new geographical areas, and compared between two countries, i.e., Jordan and Egypt. These two countries were selected, as they were considered as examples for key tourism destinations in the middle east, they host two of the seven wonders of the world, and there was no evidence that previous research tried to bridge this gap of knowledge in this geographical area. The research aimed to investigate the influences of geographical boundaries on customers' dining preferences and its related health practices with an implication on Egypt & Jordan in the post COVID-19 world. This aim was achieved via answering research questions. Stratified and snowballing sampling technics were used to generate 411 valid online survey forms. Statistical tools were used to analyze the collected data. A list of recommendations was developed for restaurateurs to help in handling the customer's preferences in the post COVID-19 era. The research findings will help in understanding dining industry customers' priorities, perceptions, and intentions. It also will contribute in developing restauranteurs performance to attract customers, and to handle their fears at different geographical regions.
Journal Article
Job Insecurity for Employees after the Corona Pandemic
The human element represents a major engine and influencing factor in success, distinction and continuity in light of competition, technological and cognitive advancement at the local and global levels, which prompts all contemporary organizations to pursue organizational policies aiming at protecting and caring for their human resources. The study aimed to identify the level of job insecurity for employees on fast food restaurants in Cairo and Giza governorates, especially after the Corona pandemic and the effect of personal factors (gender, age) on that, and determined the nature of the relationship that links these personal factors and job insecurity for employees. The study found a high level of job insecurity and a strong effect between personal factors and job insecurity for employees. The study recommended that restaurant management should continuously working to develop, policies and programs related to job security, in a way that contributes to raise the level of human relations among employees, whether inside or outside the work and Pay attention to the psychological aspect by reducing employees' anxiety about their job future.
Journal Article
إدارة المطاعم
يأتي كتاب (إدارة المطاعم) والذي قام بتأليفه (الدكتور ماهر عبد العزيز توفيق) في حوالي (237) صفحة من القطع المتوسط، مستعرضا المحتويات التالية، حيث يضم تسعة فصول، يتضمن الفصل الأول : معلومات عامة عن المطعم وأهميته وكيفية هندسة المطعم وخدماته وديكوراته وأنواره وكذلك المهارات الأساسية الواجب توفرها بالعاملين به، ... إلخ.
Book
Evaluating Employees' Performance and Provided Services in Ethnic Restaurants in Cairo and Giza Governorates
This study alms to evaluate employees' performance and services provided in ethnic restaurants, and to identify the employees performance strength and weaknesses. Based on both literature reviewed and the field study findings, the study recommended that the ethnic restaurants should pay attention to the menu language and explain the contents of unfamiliar food items, care of the importance of training process, give the staff special courses in foreign languages and managers must use several methods of performance evaluation concurrently, to measure the employee's performance.
Journal Article
Investigating Chain and Independent Restaurants Facebook Presence
Facebook can be marked as an opportunity or as a curse for any business working these days. Social media concerns were a priority for many business managers. This empirical study aimed to examine the chain and independent restaurants' Facebook usage to contribute in measuring their online image. The study developed an assessment tool to evaluate the contents of restaurants' Facebook pages, Facebook groups, and Facebook accounts. A sample of sixty-seven restaurants (twenty-eight independent restaurants and thirty-nine chain restaurants) in ten college towns were assessed. Pizza restaurants were selected based on their growing & well-known performance. This study exposed some significant findings, e.g., the majority of independent restaurants did not have official Facebook page, but there was a very limited number of them that presented a superior presence. On the other hand, chain restauants used Facebook tools more efficient than the independent restaurant. The research outcomes revealed the gap in performance between independent and chain pizza restaurants at different aspects of the Facebook world. The findings highlighted various best practices, which can help Pizza restaurants to develop their Facebook presence and to gain more profits. Although the sample represented a sizeable homogenous group of Pizza restaurants, generalizability limited to empirical studies. Thus, the assessment tool of this study is recommended in future studies. When it comes to practical implications, restaurant Facebook developers should consider launching one official Facebook page and dynamically linking it to the restaurant's website. This should contribute towards strengthening restaurant image and was considered as an unpaid promotional tool. The study was designed to contribute at the research area of Pizza restaurants' Facebook usage, where there was a paucity of research and to guide restaurants to efficiently act towards their online image and presence.
Journal Article
Evaluation of Microbiological Quality of Ready to Eat Salads in Alexandria City, Egypt
Microbial hazards continue to be one of the biggest threats to food safety. Ready to eat salads are one of the minimally processed foods that are widely served in restaurants, homes and hotels and should be evaluated to check there safety for human consumption. This study was carried out to evaluate the microbiological quality of ready to eat salad served in most restaurants in Alexandria city, Egypt. A total of 448 samples were collected from different restaurants at different districts of the city. Seven types of salads were analyzed for Total Viable Count Enterobacteriacea, Staphylococcus aurous, Molds and yeasts. The results revealed that most of the collected samples were highly contaminated with total aerobic bacteria. Different contamination levels of the salad with S. aurous, Enteobacteriaceae, Molds and yeasts were noticed to be dependent on the salad type and food hygiene level .Relevant recommendations are given.
Journal Article