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Using Nvivo For Data Analysis In Qualitative Research
Qualitative data is characterized by its subjectivity, richness, and comprehensive text-based information. Analyzing qualitative data is often a muddled, vague and time-consuming process. Qualitative data analysis is, the pursuing of the relationship between categories and themes of data seeking to increase the understanding of the phenomenon. Traditionally, researchers utilized colored pens to sort and then cut and categorized these data. The innovations in software technology designed for qualitative data analysis significantly diminish complexity and simplify the difficult task, and consequently make the procedure relatively bearable. NVivo, the qualitative data analysis software developed to manage the 'coding' procedures is considered the best in this regards. This article is devoted to demonstrate the methods in which NVivo can be employed in qualitative data analysis.