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"البلاغة"
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The Effect of Relations Holding between Verbal and Visual Components in Advertising Language
Visuals have their own linguistic system that enables people to construct their meaning process. An image is used in advertising as a reflection or representation of life. It may stand alone or unite with other elements to present an argument that inform or persuade a target audience. Both visual and other elements have a link or a relation that hold between them. The present study examines relations holding between the verbal and visual components of the advertisements. Results have shown that advertisers tend to establish certain relations between parts of an advertisement in order to enforce certain effects on the advertisement. Verbal and visual elements unite together to complete a meaning and for posing a persuasive effect.
Journal Article
البلاغة الميسرة
هذا الكتاب الموجزة مسائله، المفصلة قواعده، قدمه المؤلف لطالب العلم ؛ ليكون كافيا له في معرفة البلاغة وقواعدها ولينطلق بعد ذلك بذهنه وملكته كما يشاء. فعلم البلاغة ليس كعلم النحو، له قوانين مجموعة لا تجيز للمتكلم أن يخرج فيها عن سنن المتقدمين في عصور الاستشهاد ولا أن يزيد شيئا لم يذكره السابقون. فالبلاغة هي فصاحة في اللسان وذوق في الوجدان ومتعة في الأذهان.
Book
A Comparative Linguistic Study of Modality Meanings and Coherence Strategies in the Translations of the Qur'anic Narratives of Surah Maryam
The main objective of the present study is to find out and compare the modal auxiliaries and coherence strategies used in the three translations of the Qur'anic narratives of Surah Maryam, namely Abdel Haleem's (2004), Saheeh International's (2004) and Khattab's (2018) translations. This study tries to figure out the difference in frequency of using modal auxiliary verbs in each translation. It is interesting to note that coherence is \"a constitutive principle of effective communication\" Abdul Raof (2019: 168). It plays a vital role in achieving the producer's communicative goals. The message the speaker/interlocutor wants to convey to the reader/hearer is his/her communicative goal. So, in order to understand the frequency of the coherence patterns used and preferred and to examine the impact of such preference on the process of the translation, the researcher adopts Charroles' (1983) model of coherence and Abdul Raof's (2019) new approach of Arabic coherence. In addition, the present study focuses on the use of the modals that convey conditions of obligation, necessity, probability, or possibility. The corpus of the study is analyzed both qualitatively and quantitatively.
Journal Article
A Contrastive Rhetoric Study of Persuasion in TED Talks Narratives
Since 1984 thousands of stories have been told on stage in the platform known as TEDEX or TED TALKS. These were inspiring stories covering diverse areas of life and meant to persuade the audience of better well- being. The present paper investigates the powerful persuasive features present in twenty randomly selected Ted Talks narratives: ten American English and ten Egyptian Arabic narratives. The paper employs Cockcroft and Cockcroft's model of persuasion (2013) with its three tripartite divisions of Aristotle's Ethos, Pathos and Logos. The contrastive analysis is done within Marc Alexander's (2009) adapted version of Mann and Thompson's Rhetorical Structure Theory (1988), which best suits the data under investigation. The paper adds more items under the presentational and subject matter relations introduced by Mann and Thompson's RST, so that more types of utterances are easily identified and categorized. It also compares and contrasts the techniques used in both languages to examine the types employed for persuasion of the two different types of audience.
Journal Article
Learning to Write and Writing to Write
Over the last fifty years or thereabouts, there has been an upsurge in SL/FL rhetoric studies that have given rise to a panoply of theories and approaches that have contributed and still contribute to a better teaching and learning of writing. This paper aims at offering a an account of the ingenious methods to teach writing. In actual fact, such theoretical frameworks draw heavily upon the various learning processes which were put forward all along the twentieth century, viz. behaviorism (habit formation) and cognitivism (cognitive science). What truly characterized the evolution of such spectrum is the shift from focusing on the final product to focusing on the composing processes. Indeed, the shift was from a focus on syntactic maturity and grammatical accuracy at the sentence level, to a focus on the different rhetorical functions at the discourse level.
Journal Article