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The study examines the correlation between language and ideology through critical discourse analysis and semiotics of two nomination acceptance speeches of the 2016 American election. It is an interdisciplinary study that combines different fields: ideology, ideological structures, and semiotics. Through a comparative analysis between the speeches of two nominees who run for the American presidency: the Republican candidate, Trump, and the Democratic candidate, Clinton, the study explores the ideological polarization of the self and Other presentations that each candidate applies concerning three themes: internal problems, foreign affairs, and immigration. Besides, the internal problems theme is sub-classified into five sub-issues: crime, violence, economy, American rights, and health care. In this regard, the study focuses mainly on uncovering the hidden ideologies that each speaker utilizes either verbally and nonverbally to reveal how far each speaker can successfully manipulate the language and utilize signs to serve his/her political intentions. Therefore, the ideological square model of Dijk (2006a) is utilized for the verbal analysis to provide an analysis of polarization techniques of the self and Other. The ideological structures and strategies model of Dijk (2006b) is also applied to do a linguistic analysis along with Kress (2010) multimodal social semiotic approach for the nonverbal analysis. The study revealed that Trump and Clinton are varied in presenting self and Other-presentations. For the nonverbal analysis, Trump concentrated more on denigrating the negative Other-presentation than boasting the positive self-presentation. On the other hand, Clinton focused on lauding the positive self-presentation than disparaging the negative Other-presentation. However, they both agreed on neglecting the mention of the good properties of the out-group and the bad properties of the in-group. Concerning to the nonverbal analysis, Trump and Clinton also utilize more semiotic modes to boast the self-presentation and perform fewer semiotic modes that denigrate the Other-presentation. On the contrary, Clinton focuses on emphasizing the positive self-presentation than disparaging the negative Other-presentation. Besides, the study introduced a modified model that helps to analyze nomination acceptance speeches verbally and nonverbally.

The 2022 governorship election in Osun State is one of the most discussed political developments in Nigeria and has only received passing coverage in national dailies. In this study, we explored the rhetorical and ideological strategies in selected political jingles used during the exercise. The investigation was based on the eclectic consideration of Aristotle's rhetoric genres, Van Dijk's ideological structures and speech act theory. The descriptive qualitative study examined six campaign jingles broadcast on Rave 91.7 FM, including those of the All Progressive Congress (APC), the People's Democratic Party (PDP), and the Accord Party. The jingles were evaluated through pragmatic and critical discourse analysis lenses. The study revealed how rhetorical techniques such as negative other-representation of political opponents, foregrounding achievements through evidentiality, reliance on political ethos, allusion and appeal to citizens' plights, and appeal to voters' logic and reason were used in the examined jingles. It highlighted that the rhetorical categories were quoted in epideictic, deliberative and forensic persuasive frames, and were indexed by illocutionary acts of warning, advising, pleading, promising, assuring, disclaiming, rejecting, boasting, and praising. Overall, lexicalisation, comparison, actor description, inference, and disclaimer were employed to elevate the status of the in-group while diminishing the status of contending political parties, as the parties involved locked horns over the control of the state.

إن تأثير العولمة على المجتمعات والدول كبير للغاية، إذ بتفكك الاتحاد السوفياتي وتتويج الليبرالية على الاقتصاد العالمي، تحولت وظيفة الدولة من خدمة المجتمع، إلى خدمة مشروع العولمة. وبالتدريج، بدأ التخلي عن السياسات الاجتماعية وتبني سياسات السوق، فتراكم الخصاص الاجتماعي، الذي عجل بأزمة الديمقراطية التمثيلية، وضمنها أزمة الأحزاب العاجزة عن الوفاء بوعودها الانتخابية، ما أدى إلى تراجع التعددية السياسية، وتصلب الدولة، والنفور من السياسة وتوابعها، والدعوة الصريحة لحكومات كفاءات، وأصبحت العلاقة بين الدولة والمواطن تتهددها العديد من المخاطر.