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"الشراء"
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The Shopping Experience and its Effect on Impulsive Buying
This study aims to understand the impulse buying experience, which allows us to identify the factors that contribute to the construction of a gratifying shopping experience that subsequently triggers impulse buying, the consequences that result from this experience and to propose a conceptual model explaining the content of the impulse buying experience in a longitudinal perspective. By using a qualitative approach, this study considers the opinion of 21 buyers. The results show that there are many factors that contribute to impulse buying such as atmospheric factors, motivations and emotions. The results show also the consequences and their effect on future behavioral intentions.
Journal Article
Online Customer Reviews and Purchase Intention
Communication through word of mouth has been recognized to have a significant influence on consumer behavior and purchase intention. Due to the rapid growth of internet usage, a non-personal but global form of communication known as online word of mouth or online customer reviews was created. It has been considered as a new version of the traditional word of mouth, where customers could use several sources on the internet to have hands-on information created by others about the products/services they intend to buy. Moreover, Brand image has also been recognized as a key driver that positively influences consumers' purchase intention. The purpose of this paper is to analyze the effect of online customer reviews on purchase intention, as well as to examine the moderating role of brand image in the relationship between customer online reviews and purchase intention. The selected brand sector was the mothers who purchase diapers for their children, focusing on Pampers as a well-known brand. Data was gathered through online self-administered questionnaires from a sample of 294 mothers who purchase the brand Pampers for their children. Statistical analysis was conducted to analyze the gathered data whereby appropriate statistical techniques and tests were employed. Results revealed that online consumers' reviews have a significant positive effect on brand image and that brand image was significantly and positively related to purchase intention. Furthermore, online consumers' reviews had no significant impact on purchase intention. Additionally, brand image moderates the relationship between online consumers' reviews and purchase intention. It was also revealed that online customer reviews have a significant positive indirect effect on purchase intention. Research findings were discussed to reflect on the researchers' interpretation and perception of the outcomes addressed
Journal Article
The Impact of Augmented Reality Shopping Applications on Consumers' Purchase Intention in Saudi Arabia
This study aims to investigate the effect of augmented reality (AR) use on Saudis' purchase intentions in online shopping Specifically, the study investigated the impact of consumer engagement and experience using AR on purchasing intent among online shoppers in Saudi Arabia. The quantitative research method was adopted. A survey questionnaire was developed comprising measurements of the variables of this study perceived value, purchase intention, hedonic and cognitive experience, and perceived interactivity. 397 online shoppers who have experience using AR apps in online shopping were involved in the study. The findings indicated that customer-perceived value and perceived interactivity have a significant positive relationship with user experience. In addition, customer perceived value and perceived interactivity have a significant relationship with intentions to purchase. User experiences (UX), both hedonic and cognitive experience, were also found to have a significant relationship with purchase intentions. In addition, two demographic factors, age and gender, were found to affect purchase intention significantly. The study's findings help bridge the gap in the literature concerning the use of AR applications in online shopping activities within Saudi Arabia by exploring the effect of various factors derived from the use of AR applications on the purchase intentions of online shoppers.
Journal Article
محاسبة الشراء والتخزين في القطاعين الأهلي والحكومي
يتناول كتاب (محاسبة الشراء والتخزين في القطاعين الأهلي والحكومي) والذي قام بتأليفه (يعقوب عبد الله التميمي) في حوالي (373) صفحة من القطع المتوسط موضوع (محاسبة الشراء والتخزين) مستعرضا المحتويات التالية : الفصل الأول : النظام المحاسبي، الفصل الثاني : الشراء في القطاع الأهلي، الفصل الثالث : تخطيط الشراء، الفصل الرابع : الكمية الاقتصادية للشراء، الفصل الخامس : إجراءات الشراء، ... إلخ.
Book
The Impact of Snapchat Advertisements on Saudi Consumers Purchase Intention
The purpose of this paper is to examine the role of Snapchat in the purchase intentions of Saudi consumers. Within this paper, the examination of theories associated with buyer behavior such as attitudes, influence, etc. will be exam-ined to provide a full picture of the importance of Snapchat as a marketing tool. Designing the method of data collec-tion will be done through quantitative research methods in the form of survey research. The data will be analyzed using PLS-SEM to provide an evaluation of the data collected. It is noted that the importance of social media for communication between business and consumer is clear and there is a requirement for businesses to engage further. in terms of the theoretical framework, the results show that is a direct relationship between attitudes, trust, subjective norms, and influence celebrities influence on Saudi consumers purchase intention of tourism products through the Snapchat advertisements. Further research will be required of a comparative nature as this study only provides an analysis of one country and one app.
Journal Article
تأثير الشراء من أجل المتعة على تبني المنتج الجديد
يهدف هذا البحث إلى تحديد تأثير الشراء من أجل المتعة على تبني المنتج الجديد من خلال الدور الوسيط لشعور العميل بالذنب بالتطبيق على عملاء أجهزة الهاتف المحمول بجمهورية مصر العربية، ولتحقيق هذا البحث تم إجراء دراسة ميدانية طبقت على عينة من ٤٠٠ من عملاء أجهزة الهاتف المحمول لبحث هذا التأثير. وقد بلغت عدد القوائم السليمة ۳۸٥ قائمة، حيث تم جمع البيانات الأولية من خلال استبيان تم إعداده خصيصا لهذا الغرض استنادا إلى المفاهيم النظرية والدراسات العلمية في هذا الصدد. ولقد تم تحليل البيانات باستخدام أسلوب بناء المعادلة الهيكلية SEM باستخدام برنامج WARPPLS-8 وكشفت النتائج عن وجود تأثير معنوي إيجابي لجميع أبعاد الشراء من أجل المتعة على شعور العميل بالذنب، وأيضا كان للشراء من أجل المتعة تأثيرا مباشرا وموجبا على تبني المنتج الجديد، وفي نفس الوقت توسط شعور العميل بالذنب العلاقة بين الشراء من أجل المتعة وتبني المنتج الجديد. وتم الاعتماد على تلك النتائج وربطها بنتائج الدراسات السابقة للوصول إلى مجموعة من الاستنتاجات النظرية والتوصيات الإدارية.
Journal Article