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This paper aims to investigate the effects of entrepreneurial orientation (EO) and innovation capacity (IC) on the sustainable competitive advantage of social enterprises (SEs) within the context of Saudi Arabia. The data used to achieve this objective were collected through a questionnaire survey administered to 110 participants. The analysis of the data via SPSS indicated that entrepreneurial orientation positively affects both innovation capacity and competitive advantage. Moreover, the findings indicate that innovation capacity positively affects the sustainable competitive advantage of Saudi social enterprises. In addition, innovation capacity positively mediates the relationship between entrepreneurial orientation and sustainable competitive advantage. The findings of this study could be used by managers of social enterprises to define policies suited to help the achievement of sustainable competitive advantage, which is a target of the Saudi Vision 2030 plan.

يعد موضوع الثقافة الصحية في وقتنا الحالي محورا أساسيا في توفير الوعي الصحي للأفراد في المجتمعات المتقدمة. ولكن في المجتمعات العربية لا يعدو المفهوم مجرد كونه حبرا على ورق، والسبب في كل هذا هو قلة التواصل بين مجالات وميادين المؤسسات الاجتماعية والصحية. وهو الأمر الذي جعل من هذا المفهوم يشكل معيارا رئيسيا لتوسيع الوعي الصحي للأفراد وإدراكهم لأهمية الصحة ومعرفة ما يضرهم وما ينفهم من المعلومات الصحية المتعلقة بمجالات الجسم، إذ يرى الباحثون في مجال علم الاجتماع الطبي أن وعي الفرد في عصرنا الحالي يمتاز بضعف في معرفة مجالات الصحة، وهذا الأمر راجع لبيئة وثقافة وتربية لا تشجع الأفراد على الالتزام بما نعرفه عن الثقافة الصحية.

This study investigates the use of language to express disability; by parents of children with disability in Riyadh, Jeddah and two rural areas. An analysis of this theme is based upon qualitative data collected from 42 semi-structured individual and group interviews with the parents. The findings suggest that all parents have refused the terms 'disabled' or 'child with a disability', some of them gave alternative terms. Parents gave an indication about the domination of the medical model of disability through the language they used in the interviews. In the light of this study, it is recommended that the media and governmental officials have to raise awareness and spread a positive attitude towards disability in the society. Similary the positive language towards disability from social media can play a crucial role in raising awareness.