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This study aims to demonstrate the role of sensory marketing in purchasing decisions. To confirm this relationship, the researcher designed a questionnaire and distributed it as a tool to collect primary data related to the study's subject. The questionnaire included 18 items, and a total of 118 valid questionnaires, out of 120 distributed, were analyzed. The practical study concluded that sensory marketing plays a role in purchasing decisions. The study also recommended the need to recognize the importance of the position sensory marketing now holds in influencing the consumer's five senses.

Nostalgia is considered one of the most important concepts affecting the polarization of tourism, as it represents a strong motivation for the tourist to choose his/her travel destination in the first place, and to repeat his/her experience in the second place. The tourist seeks to temporary escape from the present reality to find a unique experience, and to relive it again and again. Egypt has an ancient civilization and a rich heritage that gives it a competitive advantage to create a Stimulating environment for tourists' nostalgic feelings. In this context, it is a must to design a style that confirms the Egyptian identity not only in the external architectural form, but also in the interior design components of touristic hotels and resorts to make a qualitative leap in the design of Egyptian Tourism establishments. The research problem depends on searching for novel solutions to revitalize the tourism sector in Egypt especially after the coronavirus pandemic that has caused tourism stagnation around the world. Here comes the essential designer's role to link civilization, heritage and the arts together for enhancing sustainable tourism development, so the designer links the legacy of the past with the requirements of the present. The research aims to establish a design vision for hotel rooms that endures an exact Egyptian heritage feature in details as a past duplicated. The research supposes that the integration between the interior design and textile printing design for coping the interiors and textile designs of ancient Egyptian ears and simulating the historical reality, will create a concrete experience makes tourists coexist with Egyptian heritage items, lefts a deep impression in themselves, evokes satisfaction and increases their attachment with the place. The researchers innovate a design idea for a hotel room based on simulating the reality of Egyptian heritage, concerning the philosophy of nostalgia as a partial perception of research idea.

Les sites touristiques et les médias sociaux sont devenus le principal flux d'informations pour les voyageurs, l'information digitale joue un rôle primordial dans la prise de décisions des visiteurs grâce aux plateformes partageant des expériences touristique ce qui aide le voyageur à prendre une réputation sur des hôtels, des restaurant, des villes... Une présence active dans les médias sociaux est importante pour toutes les spécialités du marketing mais particulièrement pour l'industrie du voyage. La réalité actuelle est que le marketing social est devenu l'équivalent du marketing courant et devrait être reconnu en théorie comme une partie intégrale de la stratégie médiatique d'un hôtel à époque où les gens passent plus de temps en ligne.

يسعى البحث إلى اقتراح إطارا مفاهيميا لتعزيز قدرة المنشآت الفندقية على توظيف تطبيقات الذكاء الاصطناعي بخدماتها ومنتجاتها في سياق نظرية التدفق النفسي. تشير هذه النظرية إلى كيفية اندماج الشخص في النشاط وانسياب حركاته وأدائه في هذا النشاط، كالطريقة التي يتدفق بها تيار الماء، إذ يمثل التدفق عاملا حاسما في تكوين معنى الحياة وإضفاء المغزى والقيمة عليها. كما يسلط البحث الحالي الضوء على الدور الوسيط للتجربة المستمرة بين حالة التدفق الناشئ ومحاماة النزيل، والتي تنص على يشير إلى التواصل المؤثر الذي يتم إنشاؤه من قبل النزلاء الحاليين للتأثير في النزلاء المحتملين. تم استخدام المنهج الوصفي التحليلي للبيانات المستمدة من 299 نزيل من فنادق الخمس نجوم بإقليم محور قناة السويس. أثبتت النتائج إلى أن هناك تأثير إيجابي في للتجربة المستمرة كوسيط بين حالة التدفق الناشئ ومحاماة النزيل عن العلامة التجارية للمنشآت الفندقية. توصي نتائج البحث مجموعة من التوصيات المنشآت الفندقية بضرورة تفعيل خدمات متميزة لإنشاء تجارب أكثر تشويقا للنزلاء كالكونسيرج الرقمي وروبوتات الدردشة التفاعلية، لما لها من آثار إيجابية لتعزيز النواحي التسويقية للعلامة التجارية وتعظيم الجوانب النفسية الإيجابية للنزيل في آن واحد.

The study aims to investigate the hotel managers' perceptions towards the supervisory role of local authorities in the control of hospitality establishments. This study relied on survey methodology. Questionnaires were distributed to managers and their assistants who work in local appliance hotels with 94 (78.3%) questionnaires being valid for statistical analysis. The results showed there is a significant effect for the control role of local appliances on the hospitality establishments in order to improve the control process on the effectiveness of the control process. Meanwhile, the laws and standards for monitoring hospitality establishments were not sufficient. Also, the methods of control over hospitality establishments were not sufficient. In contrast, the level of the supervisory process was sufficient. Based on the results, the study recommends developing electronic inspection systems and using modern technologies and statistical methods in the inspection process.

The concept of diversity management has become a reality in many organizations, where multicultural hotel chains work to integrate minorities, avoid discrimination, and work on the principle of equal opportunities. This article aims to analyze the relationship between diversity management practices and achieving competitive advantage in five-star hotels in Cairo, which is one of the main tourism cities in Egypt. This article relied on the field survey method, where 385 questionnaires were sent to respondents in the selected hotels and 316 were valid. Data were analyzed by using SPSS software version 22. The findings of this study showed that there is a significant and positive relationship between diversity management and competitive advantage. As the diversity approach in hotels is directly related to the presence of a balanced workforce that enhances the organization's ability to attract, develop and retain the most qualified employees, and thus high performance rates, and achieve competitive advantage.