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This study aims to explore the most prominent innovative media and communication concepts that have emerged in the context of digital transformation. Additionally, it investigates developments in the communication process within the framework of the one-click theory, and delves into newly emerging media theories and their challenges in the digital environment , The researcher adopted a descriptive-inductive approach to present these innovative media and communication concepts and keep up with digitization, This approach helps in conceptualizing and understanding the facts and phenomena in our daily lives or various aspects of society, enabling expression and analysis of phenomena or events. This was detailed in this study, which examines the issues of new media and communication studies in the digital environment, serving as a scientific addition to the field of media and communication research in the virtual space.