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The Usage of Twitter by Public Relations Practitioners in Saudi Telecom Companies Campaigns
Social media has emerged as a perfect tool for communication, whereas businesses and individuals have captured benefits out of social media to improve their businesses. Social media platforms such as Twitter and Facebook offer companies the ability to interact directly with the public. Since the Twitter provides an opportunity to the companies with the ability to interact and communicate with the public, this study seeks to test how public relation practitioners at telecom companies in KSA use Twitter to communicate with their audiences by applying the dialogic public relation theory. This study will use content analysis to analyze the tweets that are posted by the three following telecom companies; Saudi Telecom Company, Mobily, and Zain. There are some important results that were found in this paper. First, Twitter works as a tool for providing information and publishing advertising and other types of information by public relations practitioners in Saudi Telecom Companies. Also, the results showed that public relations practitioners rely on Twitter to disseminate offers, advertisements, news, and useful information. Moreover, advertisements are the most common tweets in Saudi Telecom Companies followed by news then useful information.
Journal Article
توظيف العلاقات لوسائل التواصل الاجتماعي في إدارة سمعة شركات الاتصالات : دراسة مقارنة
يتناول كتاب (توظيف العلاقات لوسائل التواصل الاجتماعي في إدارة سمعة شركات الاتصالات : دراسة مقارنة) والذي قام بتأليفه (عائدة عماد فخر الدين) في حوالي (114) صفحة من القطع المتوسط موضوع (إدارة العلاقات العامة) مستعرضا المحتويات التالية : الفصل الأول : العالاقات العامة وظيفة من الوظائف الحديثة في الوطن العربي، الفصل الثاني : العلاقات العامة مفهومها وأهميتها وأهدافها ووظائفها، الفصل الثالث : ممارسة المنظمات لأدوارها الاتصالية، الفصل الرابع : إجراءات الدراسة.
Book
أثر نمط القيادة في الإثراء الوظيفي
هدف البحث إلى دراسة أثر نمط القيادة في الإثراء الوظيفي بالتطبيق في شركات الاتصالات، واعتمد البحث على المنهج الوصفي والأسلوب التحليلي، واستخدم أداة الاستبانة، حيث تم توزيع 300 استبانة على شركات قطاع الاتصالات في الجمهورية العربية السورية (الشركة السورية للاتصالات- سيريتل- MTN)، وتم استرجاع 275 استبانة قابلة للتحليل باستخدام برنامج SPSS، وتوصل البحث إلى نتائج أهمها يوجد أثر لنمطي القيادة التبادلية والتحويلية في الإثراء الوظيفي، إضافة إلى وجود اختلافات جوهرية بين المستقصئ منهم تعزى لمتغيراتهم الديموغرافية (العمر، سنوات الخبرة) من حيث العلاقة بين نمط القيادة والإثراء الوظيفي، وعدم وجود اختلافات جوهرية بين المستقصئ منهم تعزى لمتغيراتهم الديموغرافية (الجنس، المستوى التعليمي، نوع الشركة) من حيث العلاقة بين نمط القيادة والإثراء الوظيفي.
Journal Article
The Effectiveness of Electronic Integrated Marketing Communications \EIMC\ in Mobile Phone Companie - ATM Mobilis - Algeria
In the current digital era, marketers are presented with fresh challenges and prospects when it comes to promoting their products or services. Electronic Integrated Marketing Communications (E IMC) emerges as a marketing approach that leverages electronic media to captivate customers and facilitate their engagement with brands through digital platforms. This piece underscores the significance of E IMC for both marketers and consumers, while delving into its influence on firm sales. Additionally, the study seeks to pinpoint the disparities between traditional IMC and EIMC methodologies. It also delves into the diverse forms of E IMC, their efficacy, and their impact on firm sales. The research methodology encompasses gathering data from a specific sample of Mobilis customers and subjecting it to analysis using various statistical tools and techniques. The study's discoveries will furnish marketers with valuable insights into the efficacy of E IMC in accomplishing marketing objectives.
Journal Article
Enhancing Customer Experience through Customer Service Quality
Enhancing the customer experience has increasingly become a central focus for many companies, serving as a crucial strategy to attract and retain customers in a highly competitive market. However, the impact of these efforts is not always directly reflected in sales figures. As a result, understanding and improving the customer experience has emerged as a vital factor in analyzing and predicting customer behavior. To validate our hypotheses, we conducted a quantitative study involving a sample of 107 customers from the telecom operator Ooredoo in Sidi Bel Abbes. The hierarchical regression analyses performed in this study reveal that the quality of customer service has a significant and positive influence on the customer experience. Based on these findings, we recommend that the operator prioritize enhancing the customer experience by offering a unique, enjoyable, and engaging experience to its customers.
Journal Article
دور الذكاء الاصطناعي في تحسين جودة الخدمات
هدفت الدراسة إلى التعرف على دور الذكاء الاصطناعي في جودة الخدمات في شركة الاتصالات السعودية، اتبعت الدراسة المنهج الوصفي التحليلي اعتمادا على استبانة تم تطبيقها على عينة بلغت (206) من العاملين في الخدمات في شركة الاتصالات السعودية، وتوصلت الدراسة إلى نتائج أهمها وجود درجة تقدير مرتفعة للذكاء الاصطناعي في شركة الاتصالات السعودية، ومن جهة متغير جودة الخدمات أشارت النتائج إلى أن جودة الخدمات كان على مستوى مرتفع في شركة الاتصالات السعودية، كما أشارت إلى وجود أثر ذو دلالة إحصائية للذكاء الاصطناعي بأبعاده مجتمعة على جودة الخدمات في شركة الاتصالات السعودية، وقد تبين أن ذلك الأثر ناتج عن الوكلاء الأذكياء، وفي ضوء هذه النتائج توصلت الدراسة إلى مجموعة من التوصيات أهمها ضرورة الاهتمام بالذكاء الاصطناعي لما له من دور جوهري في تطوير أداء الخدمات في شركة الاتصالات السعودية.
Journal Article
Enhancing Institutional Performance Through Organizational Agility Implementation
The objective of this research endeavor is to analyze the effects of implementing organizational agility on the institutional performance of Orange, a telecommunications company based in Jordan. This study employs a questionnaire-based survey design to examine employees' perceptions concerning organizational agility, institutional performance, organizational culture, and employee satisfaction. The study utilizes a case study methodology, with Orange serving as a representative telecommunications organization in Jordan. A convenience sampling technique was employed to select a sample of employees from diverse departments within Orange for the study. The responses are evaluated using a Likert scale consisting of five points, which spans from \"Strongly Agree\" to \"Strongly Disagree.\" In Orange, negative perceptions of organizational agility are suggested by the preliminary results of the questionnaire analysis. A significant proportion of the participants concur that the organization adeptly restructures its operations in reaction to market fluctuations and evolving market conditions. Responses regarding employee autonomy with regard to prompt decision-making and the promotion of innovation and creativity in problem-solving exhibit some degree of variation. In relation to the performance of the institution, Orange is regarded by participants as consistently fulfilling performance objectives and proficiently handling risks and uncertainties. Nevertheless, certain aspects, including financial stability and competition in the telecommunications sector, could benefit from further development. Additionally, the research emphasizes the significance of organizational culture in cultivating employee empowerment, transparent communication, cooperation, diversity, and a robust commitment to the organization's mission and vision. Opportunities for continuous learning and skill development, role clarity, support and recognition, and motivation to contribute to the success of the organization are all positively correlated with employee satisfaction. The results of this research make a valuable contribution to the existing body of knowledge regarding the correlation between the implementation of organizational agility and the performance of telecommunications institutions. The findings may provide Orange and comparable organizations with guidance on identifying development opportunities and formulating strategies to bolster employee satisfaction, performance, agility, and organizational culture.
Journal Article