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"Advertising, Newspaper History."
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The art of selling movies
The Art of Selling Movies is a \"first-ever look at 60 years of newspaper advertising for motion pictures great and not-so-great. The idea for walk-in and drive-in theatres alike was to motivate patrons to leave their homes, part with precious income, and spend time in the dark, and theatre owners used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1930s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking a way in.\"--Book jacket.
Book
Printed Advertisement 1947-1970
This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter wit.
eBook
Fugitive slave advertisements in the City Gazette, Charleston, South Carolina, 1787-1797
This is a collection of more than one thousand transcribed advertisements from Charleston’s daily newspaper. Each advertisement portrays, in miniature, a human drama of courage and resistance to unjust authority. The advertisements give insight not only into slave resistance, agency, and culture, but also into eighteenth century material life, economy, and racial ideology. The ads are also a rich source of data about the individual slaves themselves, their relationships, family connections, and life experiences. The book is accompanied by a website, fugitiveslaves.com. The website allows users to search the results of a comprehensive content analysis of the advertisements.
eBook
News, Business and Public Information
In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising, highlighting its impact on the Dutch book trade, economy and society.
eBook
Printed Advertisement 1947-1970
This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter wit...
Publication
Rational ritual
Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge.
Game theory shows that in order to coordinate its actions, a group of people must form \"common knowledge.\" Each person wants to participate only if others also participate. Members must have knowledge of each other, knowledge of that knowledge, knowledge of the knowledge of that knowledge, and so on. Michael Chwe applies this insight, with striking erudition, to analyze a range of rituals across history and cultures. He shows that public ceremonies are powerful not simply because they transmit meaning from a central source to each audience member but because they let audience members know what other members know. For instance, people watching the Super Bowl know that many others are seeing precisely what they see and that those people know in turn that many others are also watching. This creates common knowledge, and advertisers selling products that depend on consensus are willing to pay large sums to gain access to it. Remarkably, a great variety of rituals and ceremonies, such as formal inaugurations, work in much the same way.
By using a rational-choice argument to explain diverse cultural practices, Chwe argues for a close reciprocal relationship between the perspectives of rationality and culture. He illustrates how game theory can be applied to an unexpectedly broad spectrum of problems, while showing in an admirably clear way what game theory might hold for scholars in the social sciences and humanities who are not yet acquainted with it.
In a new afterword, Chwe delves into new applications of common knowledge, both in the real world and in experiments, and considers how generating common knowledge has become easier in the digital age.
eBook
Newspapers and Parties: How Advertising Revenues Created an Independent Press
Media freedom strongly inhibits corruption and promotes good governance, but what leads to media freedom? Do economic development and higher advertising revenues tend to make media outlets independent of political groups' influence? Using data on nineteenth-century American newspapers, I show that places with higher advertising revenues were likelier to have newspapers that were independent of political parties. Similar results hold when local advertising rates are instrumented by regulations on outdoor advertising and newspaper distribution. In addition, newly created newspapers were more likely to enter the market as independents in places with higher advertising rates. I also exploit the precise timing of major changes in advertising rates to identify how advertising revenues affected the entry of new newspapers. Finally, I demonstrate that economic development, and concomitant higher advertising revenue, is not the only reason that an independent press expands; political factors also played a role.
Journal Article
Misinformation nation : foreign news and the politics of truth in revolutionary America
Fundamentally reshapes our understanding of the causes of the American Revolution and the pivotal role foreign news and misinformation played in driving colonists to revolt.Runner-up of the Journal of The American Revolution Book of the Year Award by the Journal of The American RevolutionFake news is not new. Just like millions of Americans today, the revolutionaries of the eighteenth century worried that they were entering a post-truth era. Their fears, however, were not fixated on social media or clickbait, but rather on peoples' increasing reliance on reading news gathered from foreign newspapers. In Misinformation Nation, Jordan E. Taylor reveals how foreign news defined the boundaries of American politics and ultimately drove colonists to revolt against Britain and create a new nation.News was the lifeblood of early American politics, but newspaper printers had few reliable sources to report on events from abroad. Accounts of battles and beheadings, as well as declarations and constitutions, often arrived alongside contradictory intelligence. Though frequently false, the information that Americans encountered in newspapers, letters, and conversations framed their sense of reality, leading them to respond with protests, boycotts, violence, and the creation of new political institutions. Fearing that their enemies were spreading fake news, American colonists fought for control of the news media. As their basic perceptions of reality diverged, Loyalists separated from Patriots and, in the new nation created by the revolution, Republicans inhabited a political reality quite distinct from that of their Federalist rivals. The American Revolution was not only a political contest for liberty, equality, and independence (for white men, at least); it was also a contest to define certain accounts of reality to be truthful while defining others as false and dangerous. Misinformation Nation argues that we must also conceive of the American Revolution as a series of misperceptions, misunderstandings, and uninformed overreactions. In addition to making a striking and original argument about the founding of the United States, Misinformation Nation will be a valuable prehistory to our current political moment.
eBook