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"Advertising, Newspaper."
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The art of selling movies
The Art of Selling Movies is a \"first-ever look at 60 years of newspaper advertising for motion pictures great and not-so-great. The idea for walk-in and drive-in theatres alike was to motivate patrons to leave their homes, part with precious income, and spend time in the dark, and theatre owners used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1930s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking a way in.\"--Book jacket.
Book
News, Business and Public Information
In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising, highlighting its impact on the Dutch book trade, economy and society.
eBook
Fugitive slave advertisements in the City Gazette, Charleston, South Carolina, 1787-1797
This is a collection of more than one thousand transcribed advertisements from Charleston’s daily newspaper. Each advertisement portrays, in miniature, a human drama of courage and resistance to unjust authority. The advertisements give insight not only into slave resistance, agency, and culture, but also into eighteenth century material life, economy, and racial ideology. The ads are also a rich source of data about the individual slaves themselves, their relationships, family connections, and life experiences. The book is accompanied by a website, fugitiveslaves.com. The website allows users to search the results of a comprehensive content analysis of the advertisements.
eBook
Printed Advertisement 1947-1970
This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter wit.
eBook
Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry
Between 2006 and 2011, daily print newspapers in the United States lost 20% of their paid subscribers, partly because of the increasing availability of alternative sources of news, such as free content provided on newspaper websites and by news aggregators such as Yahoo. However, contrary to the expectation that firms respond to softening demand by lowering prices, newspapers increased subscription prices by 40%–60% during this period. In this paper, we explain and quantify the factors responsible for these price increases. We calibrate models of readership and advertising demand using data from a top-50 U.S. regional print newspaper. Conditional on these demand models, we calibrate the newspaper’s optimal pricing equations and assess whether the increases in subscription prices are mainly rationalized by (a) the decline in overall reader willingness to pay (WTP) in the presence of heterogeneity among subscribers, which rendered it optimal for the newspaper to focus on the high WTP readers, or (b) the newspaper’s reduced incentive to subsidize readers at the expense of advertisers, because of softening demand for newspaper advertising. We find that the decline in the ability of the newspaper to subsidize readers by extracting surplus from advertisers explains most of the increase in subscription prices. Of the three available subscription options (daily, weekend, and Sunday only), subscription prices increased more steeply for the daily option, a pattern consistent with the view that newspapers are driving away low valuation weekday readers while preserving Sunday readership and the corresponding ad revenues. Thus, our research augments theoretical propositions in two-sided markets by providing a formal empirical approach to unraveling the relative importance of the roles played by agents on the subsidy and demand sides in determining prices.
Data and the online appendix are available at
https://doi.org/10.1287/mksc.2017.1060
.
Journal Article
Exploration of the Historical and Social Significance of One of the First Cinematographic Devices Based on Gender Roles in the Andalusian Environment
In 1914, El Noticiero Sevillano and other Spanish newspapers published a piece about the Cinémhymen, a cinematographic device designed to capture and sell images of prospective wives. This article explores why this advertisement was not considered derogatory and examines the construction of a patriarchy during a time when the term “feminist” was already appearing in the Spanish press. In our methodology, we analyzed the name of the device and the business, both based on the word Hymen, used a bibliographic review of Spanish feminism of those years, and researched the film technology of the time. The Manzano’s pyramid of oppression served us in establishing the control operations underlying the advertisement. Our study reveals the patriarchal principles of Cinémhymen, which stigmatized women once they conformed to the expected role. The objectifying gaze present in Cinémhymen provides insight into the progression of patriarchy in a visual world that subjugates women. The camera could see through the female masquerade (as Joan Rivière explained) and explore the “true” body underneath, the very core of the female (or what is considered to be). In some ways, Cinémhymen serves as a precursor to the current subjugation seen in online pornography and represents a distorted evolution of the panopticon principle as applied to women.
Journal Article
Print media
Covers daily, weekly, and free newspapers with the various advantages of each format. Discusses advertising services such as special editions and total market coverage programs. Covers consumer, business, trade, industrial, and farm magazines with the advantages of each category. Discusses the importance of both reach and frequency along with an example of how to compute CPM for print media.
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