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"Advertising Toothpaste United States."
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America brushes up : the use and marketing of toothpaste and toothbrushes in the twentieth century
\"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand\"--Provided by publisher.
Book
Health fair for the homeless
On Nov 15, 2009, the author's volunteers woke at 5:00 A.M. for their inaugural health screening fair. They began this odyssey 11 months earlier, collaborating on and planning a 1-day screening event for the 14,000 homeless who live on the streets and in shelters in Houston, TX. Those who had volunteered in medical clinics at home and abroad realized that there was a significant need for medical screening in their own community. They networked with people wherever they went: parties, doctors' lounges, churches, and community organizations. People were very interested in their idea and asked to be included. They decided that the targets for their first fair would be elevated blood pressure, diabetes, vision issues, skin problems, dental issues, and nutrition concerns. Those with problems would be referred for follow-up at three free city clinics. Each clinic had a table at the fair, and volunteers made appointments on-site.
Magazine Article
Are changes in dentistry compromising ethics?--Part II
In a roundtable discussion of the pros and cons of a national image-building campaign for dentistry, Erich Heidenreich stated that he feels managed care leaves the good dentist hungry, and a hungry dentist is going to do whatever he can to feed his family. Andrew Schwenk suggested that 5% of the American Dental Association's budget could be allocated toward a national dental awareness program on what dentists have to offer. Larry Cook said that any campaign should focus on the patients and how they can benefit. Chris Kleber argued that if dentists do not take a proactive position to educate and motivate patients to accept and demand the benefits of good oral health care, then they will have to react to 3rd-party mandates and accept their imposed limitations on care.
Magazine Article
Link between dental-overall health sinks teeth into oral care initiatives
\"It is clear mat the mouth is an integral part of the body, mat oral infections have systemic implications, mat treatment of oral and systemic conditions has a reciprocal impact, that we have the potential to screen and monitor medical conditions, and that we provide care for patients who have chronic and sometimes complex illnesses,\" wrote Michael Glick in a report published in The Journal of the American Dental Association. [...] for the third quarter ended Sept. 30, Colgate-Palmolive stated that in the United States, Colgate Total Advanced Clean toothpaste, supported by an integrated marketing campaign featuring Brooke Shields and a professional sampling program, helped drive market share for Colgate Total toothpaste to its highest quarterly share ever at 15.3 percent.\\n9 percent year to date.
Magazine Article