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This article explores the nuances of aesthetic appreciation within the domain of design. Conventional perspectives often prioritize a formal or functional focus, but this text shifts the emphasis to somaesthetics, underscoring the embodied experience of the user of the product. The author proposes a comprehensive framework for understanding how individuals engage with design products by considering the nuances of their somatic experiences. This framework is initially proposed through this lens. Second, by examining this dual perspective, the article aims to provide insights into the dynamics of appreciating design products by highlighting the importance of the subject’s bodily engagement. Third, the author presents arguments and examples that demonstrate how our understanding of somatic encounters with design products is inextricably linked to the relational nature of these artifacts. Finally, the author aims to demonstrate the practical implications of these findings for both design theory and practice. In particular, the author emphasizes the transformative potential of these findings for enhancing our understanding and application of design principles.

PurposeThe purpose of this study is to propose an integrated post-adoption model based on expectation-confirmation model (ECM) and flow theory to examine whether gamification and interface design aesthetics as antecedents to students' beliefs can affect their continuance intention of massive open online courses (MOOCs) and perceived impact on learning.Design/methodology/approachSample data for this study were collected from students enrolled in a comprehensive university in Taiwan. A total of 600 questionnaires were distributed in the campus, and 318 (53.0%) useable questionnaires were analyzed using structural equation modeling in this study.FindingsThis study's results verified that students' perceived gamification and interface design aesthetics of MOOCs positively affected their perceived usefulness, confirmation and flow experience elicited by MOOCs, and these in turn directly or indirectly led to their satisfaction, continuance intention of MOOCs and perceived impact on learning. Essentially, the results strongly support the research model with all hypothesized links being significant.Originality/valueIt should be particularly noticed that this study contributes to the application of capturing both ECM and flow experience (i.e. an intrinsic motivator) for completely explaining students' perceived gamification and interface design aesthetics as external variables to their continuance intention of MOOCs and perceived impact on learning, and this study's empirical evidence can further shed light on the possible formulation of MOOCs success.

The flexible bodies of soft robots provide exciting new possibilities for interaction with humans. In this paper, we propose a novel design paradigm, Soft Biomorphism, for soft robots centered on the idea of amplifying their inherent biomorphic aesthetic qualities and activating these as affordances for human interaction. Following this approach, we developed a set of biomorphic soft robotic prototypes and conducted two studies to understand the effects of biomorphic design aesthetics on people’s impressions of these prototypes. Based on qualitative data collected through five workshop sessions, the first exploratory study (n = 10) sought to investigate the envisioned uses and types of interactions that prototypes elicited within the context of personal robots. We found that various uses were considered and that most participants associated the biomorphic aesthetic design with soft robots contributing to emotional and physical well-being. Building on these results, we conducted a second study (n = 32) to investigate if soft robots with enhanced biomorphic qualities are perceived as more appealing and appropriate for physical human–robot interaction aimed at supporting well-being. We did not find any statistically significant preference for biomorphic soft robots. However, we found statistically significant differences in appeal ratings post-interaction for some prototypes, suggesting that physical interaction with soft robots can impact the perceived appeal. Based on our findings, we highlight key issues to bear in mind when considering biomorphic aesthetics in soft personal robot designs and provide tentative design recommendations to combine biomorphic and geometric elements and align visual appearance, tactility, and movement in future robot designs.

This paper discusses and analyzes the product thinking, system concept and future development of the ecological design. The research on the core issues of ecological design aesthetics focuses on dealing with good people and products. Although design also requires freedom of creation and subjective expression, such freedom and expression are limited and must meet the objective requirements.

Design aesthetics is playing an important role in design education, as well as design practice. Certain biological signals can reveal people’s attitudes toward design works. This study used eye movement data to examine the effect of design aesthetics and professional background on viewing strategies of design proposals. Participants were asked to observe 12 excavator design proposals while their eye movement data were recorded. Experiment was designed and conducted. Through a series of statistical analyses, the results showed that design aesthetics had main effect on dwell time and fixation count in different areas of interest. The most appealing design proposals obtained more fixations and longer duration than the unappealing ones. Besides, professional background significantly influenced the scan paths of design proposals. The comparison of viewing sequences showed that industrial design students were more flexible, while engineering students followed the similar viewing sequence.

To analyze the neurological effect of product design aesthetics on the decision-making process of consumers. Twenty-three undergraduates are selected for the study and 16 products with a total of 96 pictures of product design were judged. The P2 wave in the cortex of the cerebral parietal region can reflect consumers' aesthetic experience of product design. Studies related to fMRI have shown that sculptures presented in the original scale induce the activation of the insula and parietal region cortex (precuneus), indicating that this part of brain region plays an important role in the aesthetic experience of art works. When the aesthetic attraction of product design is high, the conflict will reduce consumers' aesthetic experience of the product and thus reduce the confirmed purchase rate of the product. When the attraction of product design is moderate, the conflict will enhance consumers' aesthetic experience of the product, which will increase the confirmed purchase rate of the product.

In this paper, we examine aesthetic color combinations in a realistic product self-design task using the NIKEiD online configurator. We develop a similarity-based model of color relationships and empirically model the choice likelihoods of color pairs as a function of the distances between colors in the CIELAB color space. Our empirical analysis reveals three key findings. First, people de-emphasize lightness and focus on hue and saturation. Second, given this shift in emphasis, people generally like to combine colors that are relatively close or exactly match, with the exception that some people highlight one signature product component by using contrastive color. This result is more consistent with the visual coherence perspective than the optimal arousal perspective on aesthetic preference. Third, a small palette principle is supported such that the total number of colors used in the average design was smaller than would be expected under statistical independence.

PurposeThis study addresses the impact of aesthetics and formality in Food Delivery Applications (FDAs) in evoking emotions, and how these influence the intention to reuse and compulsive usage, providing critical insights for designing responsible and effective marketing strategies.Design/methodology/approachA quantitative analysis of data collected from 1,029 FDA users was employed, using the PAD (Pleasure, Arousal, Dominance) theory to investigate how aesthetic design and formality affect emotions and consumer behaviour towards the applications.FindingsThe study reveals that aesthetic appeal and formality significantly impact emotions of dominance, arousal, and pleasure, which are decisive in users' decisions to continue using FDAs and in the manifestation of compulsive usage behaviours.Research limitations/implicationsThis study presents inherent limitations due to its cross-sectional design, which prevents offering a longitudinal perspective on the evolution of consumer behaviour regarding FDAs. The actual purchasing behaviour is not examined, but rather the suggested experiences. Future research could be enriched by considering cultural, social, and demographic factors, the influence of sustainability on the perception and use of FDAs, and the importance of specific sustainable practices. Adopting a longitudinal approach and utilising actual usage data would allow for a deeper and more nuanced understanding of consumer behaviour towards FDAs, taking into account both personal factors and functional attributes of FDAs along with their aesthetic appeal and emotional reactions.Practical implicationsThe findings provide guidelines for FDA companies to optimise their interfaces to enhance user experience, foster loyalty, and prevent compulsive usage. They emphasise balancing aesthetics and functionality to induce more conscious and sustainable consumption behaviours.Social implicationsThis study highlights significant social implications stemming from the integration of aesthetic appeal and formality in Food Delivery Apps (FDAs) and their effect on consumer emotions, which in turn influences reuse intention and compulsive use. Amidst the COVID-19 pandemic, consumer behaviours have shifted towards increased electronic transactions and hedonic consumption as responses to stress, anxiety, and boredom, leading to a reevaluation of life experiences through technological means. The research underlines the critical role of emotions, particularly pleasure, dominance, and arousal, in promoting the intention to reuse FDAs, which has far-reaching implications for consumer engagement, compulsive usage patterns, and the need for responsible, sustainable consumption practices. It suggests a new avenue for businesses and policymakers to consider emotional impacts and consumer satisfaction in the design and regulation of FDAs, aiming to mitigate potential adverse effects of compulsive usage and to encourage sustainable, responsible consumption behaviours.Originality/valueThe research offers a novel perspective by exploring how aesthetic and emotional dimensions affect consumer loyalty and compulsivity. These areas are still to be examined in depth in the marketing literature. The findings enhance the theoretical and practical understanding of FDA marketing, demonstrating how design can influence consumer well-being and the sustainability of purchasing behaviour.HighlightsNovel use of PAD theory to analyse FDA’s aesthetic appeal and formality on user emotions.FDA’s aesthetic appeal significantly influences reuse intentions and compulsive usage.Emotions of pleasure, dominance, and arousal are directly linked to FDA reuse intention.Pleasure and reuse intention influence the compulsive use of FDAs.

The purpose of this paper isto identifying the variations of the designs of the Piercing motifs in Islamic ceramics.The research community included Islamic ceramic works for the limited period 41 -567 AH / 661 - 1171 AD. It has specifications that serve the purpose of the research.The researchers adopted the descriptive (analytical) approach by describing and analyzing the sample models.One of the most important results reached by the researcher is that : The Piercing decorations showed a clear design diversity in Islamic ceramics in terms of form and content , adoption of the formal diversity in the decorations of the Piercing in Islamic ceramics leads to the activation of the aesthetic design values if it leads to the realization of an appropriate spatial division and highlights the geometric, human, vegetal shapes and calligraphy in the written texts, and the designs of the Piercing motifs in Islamic ceramics varied according to the distribution systems of the decorative units, from linear organization, network organization, cluster organization, and central organization

At present, little is known about the behavioral mechanisms underlying “individuals” use of digital cultural and creative products (DCCPs). To fill this research gap, this study investigates the key determinants influencing users’ use intention, with a particular focus on how external stimuli affect users’ behavioral intentions through their psychological and emotional states. This study adopts the Stimulus–Organism–Response (SOR) model and takes the Forbidden City 365 app as a case to explore the key experiential factors influencing users’ use intention of digital cultural and creative products, using Structural Equation Modeling (SEM) as the analytical method. Data were collected through a questionnaire survey, yielding 403 valid responses. Media richness significantly enhances users’ perceived cultural value and satisfaction; design aesthetics exerts a significant positive impact on perceived cultural value, satisfaction, and cultural identity; and high culture effectively strengthens satisfaction and cultural identity. Meanwhile, perceived cultural value, satisfaction, and cultural identity, as key mediating mechanisms, all exert significant positive predictive effects on users’ use intention. The findings support the proposed theoretical hypotheses. They suggest that the development of DCCPs should emphasize in-depth cultural expression, diversified media presentation, and optimized aesthetic design. Such an approach can achieve the dual goals of effective cultural communication and enhanced user experience.