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Agriculture around the world needs to become more environmentally sustainable to limit further environmental degradation and impacts of climate change. Many governments try to achieve this through enrolling farmers in agri‐environment schemes (AES) that encourage them to undertake conservation activities. Studies show that AES can suffer from low uptake, meaning their environmental objectives remain unattained. To succeed for people and nature, policy‐makers are increasingly adopting multi‐actor approaches in the ‘co‐design’ of AES to make them more attractive and inclusive of a full range of stakeholders, including ‘harder to reach’ farmers. To address why some land managers (principally farmers) may be harder to reach in the context of co‐designing England's new Environmental Land Management (ELM) approach, we undertook a quick scoping review of the literature, conducted 23 first‐round and 24 s‐round interviews with key informants, and held a workshop with 11 practitioners. We outline why farming stakeholders may be harder to reach and how policy‐makers can adjust the engagement process to make co‐design more inclusive. Based on the results, we make recommendations that could help policy‐makers to design better, more inclusive AES that would attract greater uptake and increase their chances of success. Read the free Plain Language Summary for this article on the Journal blog. Read the free Plain Language Summary for this article on the Journal blog.

Background Hemp-derived delta-9 tetrahydrocannabinol (∆ 9 THC) products are freely available for sale across much of the USA, but the federal legislation allowing their sale places only minimal requirements on companies. Products must contain no more than 0.3% ∆ 9 THC by dry weight, but no limit is placed on overall dosage and there is no requirement that products are tested. However, some states—such as Colorado—specifically prohibit products created by “chemically modifying” a natural hemp component. Methods Fifty-three ∆ 9 THC products were ordered and submitted to InfiniteCAL laboratory for analysis. The lab analysis considered potency, the presence of impurities, and whether the ∆ 9 THC present was natural or converted from CBD. The presence of age verification, company-conducted testing, and warning labels was also considered. Results While 96.2% of products were under the legal ∆9 THC limit, 66.0% differed from their stated dosage by more than 10%, and although 84.9% provided a lab report to customers, 71.1% of these did not check for impurities. Additionally, 49% of products converted CBD to THC to achieve their levels, and only 15.1% performed age verification at checkout. Conclusions Despite some positive findings, the results show that hemp ∆ 9 THC companies offer inaccurately labeled products that contain more THC than would be allowed in adult-use states. This raises serious issues around consumer safety, and consent when consuming intoxicating products. Steps to boost accountability for companies must be considered by either the industry or lawmakers if intoxicating hemp products are to remain on the market safely.