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In an interview, NBCU general manager and EVP Alison Moore talked about the TV Everywhere awareness campaign under the \"Watch TV Without a TV\" banner. On why now is the right time for this campaign, she said that December is a loud, noisy month for a campaign, but December is also a great time because everyone's receiving their new phones and their game consoles. You'll feel a real heat and energy around this campaign toward the end of this month across all of their brands.

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NBCU named Alison Moore to the newly created role of gm/evp, TV Everywhere for the Content...

In the last 24 hours, she thought it looked like 300 would join the effort, but she was told \"don't be disappointed if they don't show up.\" \"Now we have over 500,\" she said. \"It's just a statement we are all ready to speak we're all ready to share our call to action and join others. We've been waiting for this moment.\" \"My daughter is in Washington DC today following in her grandmother's footsteps,\" she said. \"My mother used to put us in her old Mercury station wagon and haul us down to Washington DC from Pennsylvania. I was at the civil rights marches.\"

[Alison Moore], alongside friend Beth Ferrell, is organizing the Okanagan rally in support of the march I ask myself why Im doing this every morning and each time I realize Im joining generations of people who have exercised their right to peaceful gatherings to make their voice known about what they are perceiving is the injustice of the moment, she said. There were the abolitionists in the 19th century, civil rights activists mid-century and anti-war protestors who got us out of Vietnam. I am marching for all of those people to continue that drive for justice and equal rights all of us marching across the world are following in the footsteps of our ancestors. The Kelowna rally will feature a number of speakers, including Westbank chief Roxanne Louie and, Moore hopes, representatives of other faiths.