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Writer's market 2020
\"Want to get published and paid for your writing? Let Writer's Market 2020 guide you through the process with thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents--as well as new playwriting and screenwriting sections. These listings feature contact and submission information to help writers get their work published\"--Back cover.
Book
The Screenwriter's Sourcebook: A Comprehensive Marketing Guide for Screen and Television Writers
Written for both new and experienced writers, this comprehensive marketing guide offers advice and tips needed by writers to succeed in the film and television industries. Focusing on the business of writing, it gives writers the unabashed truth about the film industry, and advice on how to get scripts to the gatekeepers of the studios and read by agents. Comprehensive listings of contests, fellowships, grants, and development opportunities from an industry expert provide specific information on securing a healthy writing career. This extensive resource also includes guidelines regarding copyrights, sources for emergency funds, a listing of online resources, information on writers' colonies and retreats, and more.
eBook
Starting an online business all-in-one for dummies
Start a successful online business-and be your own boss! Being an online entrepreneur means more than just building a website-and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly-and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!
eBook
Update on Cyberspace Law from an Australian Perspective
As corporations continue to increase their online presence and reliance on information technology in their day-to-day businesses, the scope and limits of these activities continue to be tested in the courts. The first section of this survey provides an example of the law being applied to online advertising activities in a similar way as it would apply to traditional publishing or broadcasting. The second section deals with attempts to extend copyright protection to automated processes; the latest cases illustrate that copyright law can sometimes apply inflexibly to new technological concepts and business practices. As the digitization of businesses and use of social forums increase, traditional legal principles and regulations are being tested. While the laws in some areas, such as consumer protection, may organically extend to business activities on different technological mediums and platforms, the laws in other areas, such as copyright, do not automatically extend to protect information that is now prepared, organized, and held by automated processes.
Journal Article
COMPUTER PROGRAMS DEVELOPED BY INDEPENDENT CONTRACTORS: WHO OWNS THE COPYRIGHT?
This article discusses the question of who owns the copyright in computer programs developed by independent contractors. An important decision by the U.S. Supreme Court last year clarified the ownership issue in a way that expands the ownership rights of independent programmers.
Journal Article
Entrepreneur Column
Jun. 1--Building your brand encompasses a range of activities that are focused on a common goal: creating strategic positioning for your company. Many elements go into brand development including your copy style, layouts and colors, and core messaging. But perhaps nothing is quite as compelling, or can have as significant an effect, as your logo. Once you've designed your logo, your work has just begun; you need to creatively use it to ensure maximum exposure to your target market. The consistent use of your logo on everything that emanates from your company is an important way to brand your company that shouldn't be overlooked. At its highest level, a well-branded logo can stand on its own to represent a company (e.g., McDonald's golden arches). That familiarity certainly doesn't happen overnight, but is a byproduct of the frequent, repetitive and often creative use of the logo. 4. Incorporate your logo into your packaging and/or collateral. If your company offers a product, be sure your logo is prominently represented on the packaging. Definitely think outside the box; if you use tissue paper, for instance, order some imprinted with your logo. If your company provides a service, be sure your logo is prominently placed on all your collateral pieces and everything else you leave with potential customers, including business cards.
Newsletter
List security
Copyright confers exclusive ownership of limited scope and duration on the author of a work who is permitted to control the exploitation of the creation. The concept of copyright is fairly familiar in regard to novels, plays, and other products of the mind. A direct mailer's lists also are copyrightable. All that is required is that the list be original and in a fixed form. A copyright will then protect the expression of the direct mailer's ideas, though not the ideas themselves.
Journal Article