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"Automobile industry and trade Canada History 20th century."
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Blood, sweat, and fear : violence at work in the North American auto industry, 1960-80
\"Going postal. We think of the rogue employee who snaps. But in Blood, Sweat, and Fear, Jeremy Milloy demonstrates that workplace violence never occurs in isolation. Using violence as a lens, he provides fresh and original insights into the everyday workings of capitalism, class conflict, race, and gender in the United States and Canada of the late twentieth century, bringing historical perspective to contemporary debates about North American violence. Blood, Sweat, and Fear is the first full-length historical exploration of the origins and effects of individual violence in the automotive industry. Milloy's gripping analysis spans 1960 to 1980, when North American auto plants were routinely the sites of fights, assaults, and even murders. He argues that the high levels of violence were primarily the result of workplace conditions - including on-the-job exploitation, racial tension, bureaucratization, and hypermasculinity - that made fear and loathing a shop-floor reality long before mass shootings attracted media attention in the 1980s. Workplace violence is typically the domain of management studies and psychology, but while we pass legislation and adopt best practices, the problem continues. Milloy's explosive book reveals that workplace violence has been a constant aspect of class conflict - and that our understanding needs to go deeper\"-- Provided by publisher.
Book
Labour's Dilemma
The growth of the United Auto Workers in Canada dramatically improved the lives of thousands of workers. Not only did it achieve impressive bargaining gains, but the UAW was regarded as one of the most democratic and socially progressive of the major industrial unions in North America. However, workers in the automotive sector, who constituted the largest segment of the UAW membership, witnessed blatant gender inequalities. From 1937 to 1979, UAW leaders did little to challenge these inequalities. Both the union and the workplace remained highly masculine settings in which male workers and bosses played out the gender politics of the times.
Pamela Sugiman draws on archival materials and in-depth interviews with workers and union representatives to explore the ways in which the small groups of women in southern Ontario auto plants fought for dignity, respect, and rights within this restrictive context. During the Second World War, women auto workers formed close bonds with one another - bonds that rested largely around their identification as a sex. By the late 1960s, they were drawing on a growing union consciousness, the modern women's movement, and their gender identity, to launch an organized collective struggle for sexual equality.
In describing the women's experiences, Sugiman employs the concept of a `gendered strategy.' A gendered strategy incorporates both reasoned decisions and emotional responses, calculated interests and compromises. Within a context of gender and class divisions, workers developed strategies of coping, resistance, and control. Labour's Dilemma reveals how people may be simultaneously agents and victims, compliant and resistant.
eBook
Mediators in the International Marketplace: U.S. Advertising in Latin America in the Early Twentieth Century
In the early twentieth century, companies relied on advertising to inform international audiences about their products and services, just as they do today. The J. Walter Thompson Company, a New York–based advertising agency, entered the global stage early, and by 1928 Thompson advertisements had appeared in twenty-six languages in over forty countries. Reaching international audiences and expanding their tastes required an understanding of local cultures and the ways in which they conducted their businesses, and advertisers often had to act as mediators for their clients. The J. Walter Thompson Company's efforts in Argentina provide an excellent case study of how both “local” and “global” messages of consumption were understood–and often misinterpreted–when they were transmitted to other countries from the United States.
Journal Article