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Letter from the Editors
In this second newsletter of 2018, we wanted to inform you about some major changes in the editorial board of our journal.
Journal Article
Rosa Parks and the Montgomery bus boycott
\"This title will inform readers about Rosa Parks and the Montgomery Bus Boycott, others who were involved, like Martin Luther King Jr., the Supreme Court's decision to desegregate public buses, and the national civil rights movement to follow. Vivid details, well-chosen photographs, and primary sources bring this story and this case to life.\"--Publisher's website.
Book
Consumer Boycotts: Corporate Response and Responsibility
Boycotts, once intended as short term signals to business to improve performance, are proving to have increasingly long term ramifications. Yet there is limited number of studies in consumer boycotts area and specifically on the effect of motivational factors. The current study investigates the effect of company response to crisis (appropriate vs. inappropriate) and company responsibility for the crisis (responsible vs. not responsible) on the perceived egregiousness of a company’s act, corporate image and boycott decision. Our study tests hypotheses and reports implications for marketing strategy and further research.
Journal Article
The Montgomery Bus Boycott : a primary source exploration of the protest for equal treatment
\"The Montgomery Bus Boycott began when Rosa Parks was arrested for refusing to give up her seat on the bus. The campaign that followed was one of the most important protests against segregation in the United States. The boycotters stood up for their beliefs. Explore the points of view of the boycotters and the people who opposed them\"-- Provided by publisher.
Book
