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"Balls (Sporting goods)"
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Balls
Rhyming text introduces the many types of balls and how they are used. Includes suggested learning activities.
Book
Influence of Surface Structure on Ball Properties during a Professional Water Polo Game
The use of modern materials in sports, in terms of chemical composition and surface texture, entails both progress in results and an increasing discrepancy in the technical parameters of the equipment used. This paper aims to demonstrate the differences between balls admitted to a league and world championships in composition, surface texture, and the influence of these parameters on the water polo game. This research compared two new balls produced by top companies producing sports accessories (Kap 7 and Mikasa). To obtain the goal, the measurement of the contact angle, analysis of the material using Fourier-transform infrared spectroscopy, and optical microscopic evaluation were used. The analysis of the surface free energy shows significant differences (Kap 7 32.16 mJ/m2, Mikasa 36.48 mJ/m2). In the case of both balls, anisotropies of the structure of the furrows were observed, however, the Mikasa ball is slightly more homogeneous than the Kap 7 ball. The obtained results from the analysis of the contact angle, as well as the composition and real feedback from the players, indicated the need to standardize the material aspect of the regulations so that the sports results are repeatable every time.
Journal Article
Yellow ball
During a beach game, a yellow ball is accidentally tossed out to sea, has adventures, and finds a new home.
Book
Comparing perceived brand positioning through social representations among registered amateur football players
PurposeThe objective of this research is to understand and compare the perceived brand positioning of two football megabrands (Adidas and Nike) for a specific social group, the registered amateur football players in France, using the social representation theory (SRT) as the theoretical framework and the free word associations as the main method.Design/methodology/approachA survey was conducted through face-to-face questionnaire among a convenience sample of registered amateur football players in France (n = 362) and for which 52 percent chose Adidas and 48 percent Nike.FindingsFindings demonstrated that Adidas and Nike have a different perceived brand positioning for the registered amateur football players in France. Adidas is perceived as more typical and positioned “inside the football ground” through main characteristics of its football goods for training and competition. Nike is more positioned “outside the football ground” through their sportswear goods for daily life and fashion.Originality/valueThe interest of this research is to be primarily inductive and focus on a specific group (membership of registered amateur football players) to understand the perceived brand positioning in the football market. The method allows activating the belonging with this group (higher level of practice with these brands) by using the SRT method of free word associations. Thanks to this original approach, results could help managers of Nike and Adidas reinforce their brand positioning and gain market share, as well as build their specific brand community like both megabrands did for the runners in France.
Journal Article
Boomer gets his bounce back
\"Kids find out how Doc gets Boomer bouncing again, and they'll relate to Boomer's fear of needles and learn how to be brave at their next doctor's visit\"-- Provided by publisher.
Book
Unhealthy product sponsorship of Australian national and state sports organisations
Issue addressed: Marketing of products harmful to the health of children has been found to be prolific, and occurs across multiple media platforms and in several settings, including organised sport, thus potentially undermining the health benefits inherent in sports participation. Through website audits, this study investigated the nature and extent of unhealthy food, beverage, alcohol and gambling sponsorship across peak Australian sporting organisations.
Methods: A structured survey tool identified and assessed sponsoring companies and products displayed on the websites of the 53 national and state/territory sport governing bodies in Australia receiving government funding. Identified products were categorised as healthy or unhealthy, based on criteria developed by health experts.
Results: There was a total of 413 websites operated by the 53 sports, with 1975 company or product sponsors identified. Overall, 39 sports had at least one unhealthy sponsor, and 10% of all sponsors were rated as unhealthy. Cricket had the highest percent of unhealthy sponsors (27%) and the highest number of unhealthy food and beverage sponsors (n = 19). Rugby Union (n = 16) and Australian Football (n = 4) had the highest numbers of alcohol and gambling sponsors respectively.
Conclusions: Sponsorship of Australian sport governing bodies by companies promoting unhealthy food and beverage, alcohol and gambling products is prevalent at the state/territory and national level.
Journal Article
ORGANIZATIONAL BARRIERS TO TECHNOLOGY ADOPTION
This article studies technology adoption in a cluster of soccer-ball producers in Sialkot, Pakistan. We invented a new cutting technology that reduces waste of the primary raw material and gave the technology to a random subset of producers. Despite the clear net benefits for nearly all firms, after 15 months take-up remained puzzlingly low. We hypothesize that an important reason for the lack of adoption is a misalignment of incentives within firms: the key employees (cutters and printers) are typically paid piece rates, with no incentive to reduce waste, and the new technology slows them down, at least initially. Fearing reductions in their effective wage, employees resist adoption in various ways, including by misinforming owners about the value of the technology. To investigate this hypothesis, we implemented a second experiment among the firms that originally received the technology: we offered one cutter and one printer per firm a lump-sum payment, approximately a month’s earnings, conditional on demonstrating competence in using the technology in the presence of the owner. This incentive payment, small from the point of view of the firm, had a significant positive effect on adoption. The results suggest that misalignment of incentives within firms is an important barrier to technology adoption in our setting.
Journal Article
The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products
Sponsorship has become an increasingly popular form of marketing communications, yet little is known about what might influence consumers' intentions to purchase a sponsor's products. The focus here is on how the social alliances existing between fans and a preferred sports team influence purchase intentions. Data from a convenience sample of 678 adults attending a college football game suggest that favorable purchase intentions are more likely to occur (1) as identification with the team increases and (2) when such intentions are perceived as a group norm. Moreover, an ordinal interaction indicates that team identification has a greater effect on intentions at lower levels of group norms than at higher levels. Implications for practice are discussed.
Journal Article