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"Behavior. Attitude"
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Examining the Attitude–Behavior Gap in EU Ecolabel Adoption: A Mediation Path Analysis
The EU Ecolabel, established in 1992, aims to promote sustainable consumption, yet a significant gap persists between consumers’ positive environmental attitudes and their actual purchasing behavior of ecolabeled products. This study examines the attitude–behavior gap in EU Ecolabel adoption across Europe, leveraging data from the 2023 Eurobarometer survey with 26,630 valid responses from all EU member states. Using mediation path analysis, the research investigates the factors mediating the relationship between environmental knowledge and purchasing behavior, including environmental attitude, ecolabel trust, and environmental concern. The study applies an integrated theoretical framework combining the Knowledge–Attitude–Behavior model and Attitude–Behavior–Context theory to explain the complexities of consumer behavior towards ecolabeled products. The findings reveal the interplay of direct and indirect effects among ecolabel knowledge, trust, environmental concern, attitude, and buying behavior, while also considering demographic factors’ influence such as age, gender, education level, and residential setting. The research provides a comprehensive cross-country analysis within the EU, offering insights into bridging the attitude–behavior gap and enhancing the adoption of eco-friendly products. The results have significant implications for policymakers, marketers, and researchers in promoting sustainable consumer behavior, improving environmental label effectiveness, and developing targeted interventions to increase ecolabel adoption rates.
Journal Article
Coping with choices to die
\"This book examines the reactions of the friends and family of those who elect to die due to terminal illness. These surviving spouses, partners, relatives, and friends, in addition to coping with the death of a loved one, must also deal with the loved one's decision to die, thus severing the relationship. C. G. Prado examines how reactions to elective death are influenced by cultural influences and beliefs, particularly those related to life, death, and the possibility of an afterlife. Understanding the role of these cultural influences on the grieving processes of survivors is a crucial step in allowing them to accept both intellectually and emotionally the finality of elective death and to deal with the decision of their loved one\"-- Provided by publisher.
Book
Nature and operation of attitudes
This survey of attitude theory and research published between 1996 and 1999 covers the conceptualization of attitude, attitude formation and activation, attitude structure and function, and the attitude-behavior relation. Research regarding the expectancy-value model of attitude is considered, as are the roles of accessible beliefs and affective versus cognitive processes in the formation of attitudes.
Journal Article
The Attitude-Behavior Relationship in Consumer Conduct: The Role of Norms, Past Behavior, and Self-Identity
The authors used a revised planned behavior model in the consumer domain. The revised model incorporated separate measures of descriptive and injunctive/prescriptive norms, self-identity, and past behavior in an effort to improve the predictive power of the theory of planned behavior (TPB; I. Ajzen, 1985) in relation to a self-reported consumer behavior: purchasing one's preferred soft drink. At Time 1, respondents (N = 112) completed self-report measures of (a) attitudes, (b) perceived behavioral control, (c) descriptive and injunctive/prescriptive norms, (d) self-identity, (e) past behavior, and (f) intentions. The authors assessed self-reported behavior 1 week later (Time 2). Attitudes, injunctive/prescriptive norms, descriptive norms, past behavior, and self-identity were all positively related to purchase intentions, and intentions were predictive of self-reported behavior at Time 2. These findings highlight the utility of the TPB in the consumer domain.
Journal Article
An Exploratory Study into the Factors Impeding Ethical Consumption
Although consumers are increasingly engaged with ethical factors when forming opinions about products and making purchase decisions, recent studies have highlighted significant differences between consumers' intentions to consume ethically, and their actual purchase behaviour. This article contributes to an understanding of this 'Ethical Purchasing Gap' through a review of existing literature, and the inductive analysis of focus group discussions. A model is suggested which includes exogenous variables such as moral maturity and age which have been well covered in the literature, together with further impeding factors identified from the focus group discussions. For some consumers, inertia in purchasing behaviour was such that the decision-making process was devoid of ethical considerations. Several consumers manifested their ethical views through post-purchase dissonance and retrospective feelings of guilt. Others displayed a reluctance to consume ethically due to personal constraints, a perceived negative impact on image or quality, or an outright negation of responsibility. Those who expressed a desire to consume ethically often seemed deterred by cynicism, which caused them to question the impact they, as an individual, could achieve. These findings enhance the understanding of ethical consumption decisions and provide a platform for future research in this area.
Journal Article
Maintaining Meat
Despite rising concerns about the meat industry and animal slaughter, meat consumption in Europe and North America remains relatively high, what has been called the “meat paradox.” In this article, we examine a diverse sample of Canadian meat eaters and vegetarians to build on earlier work on the psychological strategies people employ to justify eating meat. We analyze the explanations people give for meat eating within the context of what sociologists term cultural repertoires—the taken-for-granted, unarticulated scripts that inform actions. We distinguish between two types of repertoires: identity repertoires that have a basis in personal, embodied group identities and regularly draw from vivid first-person experiences; and liberty repertoires that are more abstractly conceptualized and signal peoples’ sense of their rights in social space. We find that these repertoires function in distinct ways, both in regard to how participants situated themselves within them, and in their capacity to facilitate active engagement with the ethical implications of conduct. Through these repertoires, we show how the meanings attributed to meat consumption are crucial for understanding its persistence in the face of strong reasons to change, while also advancing literature on cultural repertoires by highlighting their variability.
Journal Article
Closing the Green Gap: The Impact of Environmental Commitment and Advertising Believability
We investigated how consumer and message characteristics affect the consistency between message acceptance and purchase intention for green products (viz., green gap). Participants were 231 adults who were approached in various public places in South Korea (e.g., shopping malls). We
used 2 mock advertisements with fictitious brand names. Our data showed that participants who were committed to environmentally friendly behaviors, as measured by their past proenvironmental behaviors, displayed a tighter relationship between accepting green advertising messages and intending
to purchase green products. Furthermore, the acceptance-intention relationship was even stronger among participants who were strongly committed to environmentally friendly behaviors and who also found the advertising message believable. Our research findings add to the literature on
the attitude-behavior relationship by demonstrating that both dispositional and message factors strengthen thought-action connections.
Journal Article
EXAMINING THE FACTORS THAT CONTRIBUTE TO TOURISTS’ OVERORDERING BEHAVIOR AT LUXURY RESTAURANTS: TOURISTS, SERVICE STAFF, AND FOOD WASTE
The purpose of this research is to examine tourists’ overordering behavior at luxury restaurants because more than a third of restaurants’ food waste is associated with customers being unable to finish their food. In addition, this behavior can have negative implications for consumers’ health. A total of 410 participants completed surveys that indicated how status consumption and the need for uniqueness can contribute to consumers’ overordering attitude, which in turn can affect their overordering behavior. Furthermore, their attitude’s influence on their overordering behavior is lower for consumers who are highly conscious of their health than for those who are less conscious of their health. However, through advice-giving, service staff can reduce diners’ overordering behavior. Based on the findings, luxury restaurants that are popular among tourists might want to consider developing more tasting menus and providing further training to their staff to enhance tourists' dining experiences by helping them order a suitable number of dishes.
Journal Article