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1 result(s) for "Behavioural Insights Team (Great Britain)"
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Inside the nudge unit : how small changes can make a big difference
by Halpern, David (David S.), author , Service, Owain, author , Behavioural Insights Team (Great Britain), author in Behavioural Insights Team (Great Britain) , Social policy Psychological aspects. , Social choice Psychological aspects.
Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's \"Nudge Unit,\" the world's first government institution that uses behavioral economics to examine and influence human behavior, to \"nudge\" us into making better decisions. Here he shows you how to make better choices and improve your life.
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