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"Brewing industry Netherlands."
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history of brewing in Holland, 900-1900
This comprehensive history of brewing in Holland follows the changes in technology and extensive government regulation which created a thriving industry before the Golden Age, a declining one in the seventeenth and eighteenth centuries and then a revival in the era of industrialization.
eBook
Selling Out: The Inauthenticity Discount in the Craft Beer Industry
This paper investigates why audiences devalue organizations that behave inauthentically. One explanation is that inauthenticity leads to lower perceptions of product quality. This stems from the audience’s doubt of an inauthentic actor’s capability and commitment to produce high-quality goods. Another explanation is that audiences discount the symbolic value—or what the object represents—of products from inauthentic organizations. I empirically test each of these mechanisms in the craft beer industry. First, I exploit exogenous variation in consumers’ knowledge of craft brewers’ inauthentic identity (whether they are owned by a corporate brewer) to empirically demonstrate an inauthenticity discount. Next, I decompose audience evaluations to show that knowledge of a producer’s inauthenticity does not have a statistically significant impact on evaluators’ sensory experience of the product—its taste, smell, appearance, or mouthfeel—but that it does affect audience evaluations of the product’s symbolic value.
This paper was accepted by Olav Sorenson, organizations
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Journal Article
Full-scale applications for both COD and nutrient removal in a CIRCOX® airlift reactor
The airlift reactor technology has been successfully applied at full scale for both COD and nitrogen removal. In this study, the results of the biofilm development and biological performance of two full scale reactors are discussed. At Paulaner Brewery in Munich, the airlift reactor was applied for COD and ammonia removal of anaerobically treated wastewater. In the other case the airlift reactor was applied as a pretreatment of nitrogen removal by the Anammox process. Water from a Tannery company in Lichtenvoorde in the Netherlands, The Hulshof Royal Dutch Tanneries, was pretreated anaerobically for COD removal and aerobically to remove the sulphides as sulphur. In an airlift reactor the ammonia was partially oxidised to nitrite. In both cases the granular biomass developed well; the concentrations amounted to 250 ml/L and 500 ml/L respectively. In the first case, 4 kg/m3/day of COD was removed, the soluble concentration of COD was less than 250 mg/L. The nitrification to nitrate was nearly complete and amounted to 0.5 kg NH4-N/m3/day. In the second application, 50% of the ammonia (on average 0.45 kg N/m3/d) was nitrified to nitrite. This process was easily controlled by regulating the amount of air according to the nitrite and ammonia concentrations in the effluent. It can be concluded that in both cases the particular processes were very stable and easy to operate.
Journal Article
Competing with Multinationals: Strategies of the Portuguese Alcohol Industry
This study looks at the formation of multinationals and relates that process to the emergence of institutions favorable to economic growth. It compares the development of such institutions from 1960 in four European countries: the United Kingdom, France, the Netherlands, and Portugal. The focus of the study is a global industry—alcoholic beverages—in which brands, marketing knowledge, and distribution channels have been critical. In order to understand why some nations succeed in developing multinationals and others do not, different views of the determinants of national wealth, such as trade, institutions and organizations, and corporate governance, are examined. Whereas three of the countries developed leading multinationals in alcoholic beverages, Portugal did not succeed in doing so. The study concludes that, in marketingbased industries, both the type of product and the institutional environment influence the ability of firms to become leading multinationals.
Journal Article
Creating Sustainable Directions: Evolving Stakeholder Approach in Seven Multinationals
This paper examines the importance of a collaborative stakeholder approach to business strategies and corporate, social and ecological responsibility (CSR). It summarises the findings of an investigation into the stakeholder approach in seven multinational corporations in the United Kingdom and the Netherlands. It demonstrates that a CSR-conscious stakeholder approach is not simply a piecemeal response to stakeholder demands. The approach requires a long-term strategy to serve the interests of the company as well as the demands of stakeholders. Long-term value drivers for CSR business strategies (to ensure continuity of the company) are different from short-term value drivers (for reputation management) and require different stakeholder approaches. The companies studied have their short-term reputation management reasonably well under control, and seem ready to engage in lasting stakeholder relationships to understand stakeholder interests and thus foster the business interests of the company. The paper concludes with recommendations for effecting stakeholder engagement in change processes.
Journal Article
The possibility of Boddingtons - \the cream of Manchester's\ - entry into the Dutch market
Underlines that the development of a new European market for a UK company has to be strategically planned. Examines the introduction to the Dutch market of a particular northern UK beer product, suggesting that the use of strategic tools and a traditional marketing plan is essential while the development of heuristic devices could point out the tactical path to follow.
Journal Article
The possibility of Boddingtons the cream of Manchesters entry into the Dutch market
Underlines that the development of a new European market for a UK company has to be strategically planned. Examines the introduction to the Dutch market of a particular northern UK beer product, suggesting that the use of strategic tools and a traditional marketing plan is essential while the development of heuristic devices could point out the tactical path to follow.
Report
