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Media talk
Over the past twenty years, a focus on broadcast talk has emerged as an innovative approach to studying the media. Adapting perspectives derived from Discourse and Conversation Analysis, this approach investigates distinctive forms of mediated speech on TV and radio. It provides original insights into the ways in which broadcasting stages 'discourse events' (interviews, debates, commentaries and verbal performances) which are designed to attract and involve overhearing audiences.
eBook
American Babel
When American radio broadcasting began in the early 1920s there was a consensus among middle-class opinion makers that the airwaves must never be used for advertising. Even the national advertising industry agreed that the miraculous new medium was destined for higher cultural purposes. And yet, within a decade American broadcasting had become commercialized and has remained so ever since. Much recent scholarship treats this unsought commercialization as a coup, imposed from above by mercenary corporations indifferent to higher public ideals. Such research has focused primarily on metropolitan stations operated by the likes of AT&T, Westinghouse, and General Electric. InAmerican Babel, Clifford J. Doerksen provides a colorful alternative social history centered on an overlooked class of pioneer broadcaster-the independent radio stations. Doerksen reveals that these \"little\" stations often commanded large and loyal working-class audiences who did not share the middle-class aversion to broadcast advertising. In urban settings, the independent stations broadcast jazz and burlesque entertainment and plugged popular songs for Tin Pan Alley publishers. In the countryside, independent stations known as \"farmer stations\" broadcast \"hillbilly music\" and old-time religion. All were unabashed in their promotional practices and paved the way toward commercialization with their innovations in programming, on-air style, advertising methods, and direct appeal to target audiences. Corporate broadcasters, who aspired to cultural gentility, were initially hostile to the populist style of the independents but ultimately followed suit in the 1930s. Drawing on a rich array of archives and contemporary print sources, each chapter ofAmerican Babellooks at a particular station and the personalities behind the microphone. Doerksen presents this group of independents as an intensely colorful, perpetually interesting lot and weaves their stories into an expansive social and cultural narrative to explain more fully the rise of the commercial network system of the 1930s.
eBook
Tiktok as a Tool for Audience Engagement: An Analysis of Kosovo’s National Tv Broadcasters
With the rapid development of technology, social media platforms have become increasingly important to everyday communication, especially among younger audiences. TikTok, a mobile-first social network known for its short-form video content and high user interactivity, has emerged as one of the most popular platforms globally. In response to these changes, and in an effort to remain relevant and expand their audience, traditional media, particularly television, have begun integrating TikTok into their content distribution strategies. This involves both republishing content previously broadcast on television and creating new material specifically tailored to the platform’s style.To examine this adaptation, the paper analyzes the strategic use of TikTok by Kosovo’s national television broadcasters, RTK, RTV21 and KTV, during the first half of 2024 (January 1 – June 30). With a combination of quantitative and qualitative content analysis, it presents the type and function of published content (informative or entertaining), production quality (professional or amateur), as well as levels of audience engagement (likes, shares, comments, views). The findings show distinct platform strategies: RTK dominates in terms of quantity but shows limited interaction with its audience; RTV21 adopts a more technically consistent but less frequent approach; and KTV, though least active, demonstrates a stronger alignment with the dynamics of this platform.The paper concludes with strategic recommendations for broadcasters to improve engagement and strengthen their integration into this worldwide known platform.
Journal Article
Dirty windshields : the best and the worst of the Smugglers tour diaries
\"Dirty windshields is the long-awaited memoir from CBC host and award-winning author Grant Lawrence\"-- Provided by publisher.
Book
Can social interaction-oriented content trigger viewers' purchasing and gift-giving behaviors? Evidence from live-streaming commerce
PurposeThis study investigates how social interaction-oriented content in broadcasters' live speech affects broadcast viewers' purchasing and gift-giving behaviors and how broadcaster popularity moderates social interaction-oriented content's effect on the two different behaviors in live-streaming commerce.Design/methodology/approachA research model was proposed and empirically tested using a panel data set collected from 537 live streams via Douyin (the Chinese version of TikTok), one of the most popular live broadcast platforms in China. A fixed-effects negative binomial regression model was used to examine the proposed research model.FindingsThis study's results show that social interaction-oriented content in broadcasters' live speech has an inverted U-shaped relationship with broadcast viewers' purchasing behavior and shares a positive linear relationship with viewers' gift-giving behavior. Furthermore, broadcaster popularity significantly moderates the effect of social interaction-oriented content on viewers' purchasing and gift-giving behaviors.Originality/valueThis research enriches the literature on live-streaming commerce by investigating how social interaction-oriented content in broadcasters' live speech affects broadcast viewers' product-purchasing and gift-giving behaviors from the perspective of broadcast viewers' attention. Moreover, this study provides some practical guidelines for developing live speech content in the live-streaming commerce context.
Journal Article
Benaud in Wisden
Richie Benaud, who died this year aged 84, was \"perhaps the most influential cricketer and cricket personality since the Second World War\" according to Gideon Haigh, the world's best cricket historian. He excelled as a batsman, legspin bowler, revolutionary captain - and most of all as a commentator in England and Australia for almost 50 years. He was universally loved for his authority, knowledge, dry wit and generosity of spirit. Benaud in Wisden records the highlights of an exceptional career both as a player and a journalist. There are edited reports on each of his 63 Test matches, including the legendary Tied Test of 1960-61 and the match at Old Trafford in 1961 when Benaud memorably stole the Ashes from England. \"If one player, more than any other, has deserved the goodwill of cricket for lifting the game out of the doldrums, that man is Richard Benaud,\" said Wisden in 1962.
Book
Features of Coverage of the SARS-COVID-19 Coronavirus Pandemic in the Ukrainian Audiovisual Media (on the Example of News Releases of Central and Regional Television Channels and Public Service Broadcasters of Ukraine)
This paper explores some patterns of coverage of the coronavirus pandemic in the news programs of television and radio channels of the National Public Television and Radio Company of Ukraine. The process of pandemic coverage is reflexive and does not have a clear strategy or policy. The study is the first in this direction, and this is its scientific novelty. The most stable characteristic of vaccination coverage by Ukrainian Radio news is informing the audience about everything related to COVID-19 vaccinations.
Journal Article