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"Brokaw, Tom. Influence."
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Reagan's \boys\ and the children of the greatest generation : U.S. World War II memory, 1984 and beyond
\"During the 1980s and 1990s, aging Baby Boomer parents constructed a particular type of memory as they attempted to laud their own parents' wartime accomplishments with the label 'The Greatest Generation.' This book is the first to tell the entire story of this particular type of U.S. World War II memory begun by U.S. President Ronald Reagan in 1984, and promoted the same year by newscaster Tom Brokaw. The story continues in 1994, when it was given academic credence by historian Stephen E. Ambrose, a sensory realism and ideal American character by director Steven Spielberg and actor Tom Hanks, sloganized by Tom Brokaw in 1998, and later interpreted in light of 9/11 and new wars\"-- Provided by publisher.
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The Celebrity Trust Index
The brand-new Davie-Brown Index (DBI), is what's being touted as the most sophisticated metric of a celebrity's \"ability to influence consumer purchase intent.\" The DBI, which was introduced Feb 13, goes a step beyond the 41-year-old Q rating--which is based on two factors, how many people have heard of Celebrity X and how many people name him or her as one of their favorites--by surveying 1.5 million Americans to score the boldfaced on eight key attributes: \"appeal,\" \"notice,\" \"trendsetter,\" \"influence,\" \"trust,\" \"endorsement,\" \"aspiration,\" and \"awareness.\" Here, McDonald reports on why sophisticated celebrity-ranking survey shows which famous people Americans feel most influenced by as brand-shills.
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