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Writing for business : professionalism, integrity & power
\"Build essential skills and write with confidence at work! Immediately practical guide to better business writing designed to help you develop a clear, direct, natural communication style that supports rather than obscures what you want to say. It covers writing principles relevant for a wide range of business documents, including email, letters, memos, reports, proposals, and more, while also offering editing tips to ensure you come across as professional and polished. Packed with examples and tips straight from the workplace.\"--provided by publisher.
Book
Reconceptualizing English for International Business Contexts
This book presents a critique of current English as a Business
Lingua Franca (BELF) practices using research conducted in Bosnia
and Herzegovina. The authors identify English communication
behaviors that hinder or promote success in the workplace, and
trace these back to curricula and teaching practices. The authors
suggest which skills employers need and expect from employees, and
question whether English courses concerned with general academic
English skills and business vocabulary are sufficient training for
linguistically-complex workplaces. The book also examines whether
the focus on achieving native-like proficiency with high
grammatical standards and a strong emphasis on form are adequately
preparing students who aspire to use English in professional
contexts as a means to 'get their job done'.
eBook
Ideas and Options in English for Specific Purposes
This volume presents a range of views about language, learning, and teaching in English for Specific Purposes (ESP). Its purpose is to go beyond individual cases and practices to examine the approaches and ideas on which they are based. The aim is for readers to adopt an analytical stance toward the field and to identify current perspectives in ESP and the ideas driving them.
Ideas and Options in English for Specific Purposes does not promote any one approach, but rather identifies and illustrates those in evidence today. The main emphasis is on the links between theory and ESP teaching and research. Ideas from linguistics, sociolinguistics, education, SLA, and social theories are described. Links are then made between these ideas and ESP course designs, instructional materials, and research projects. Thus the book moves back and forth between descriptions of theories, teaching practice, and research.
Part I introduces the book's approach to description of ESP and the framework used to investigate it. Part II examines ideas of language, learning, and teaching in ESP. Recognizing that ESP is taught in many different countries and contexts, the author draws on a wide range of examples of teaching practice and research from around the world and from different branches of ESP, including English for Academic Purposes, English for Professional Purposes, and English for Vocational Purposes. From Chapter 3 onward, each chapter includes Questions for Discussion and Projects, to encourage readers to research and analyze the practices of ESP in their own contexts and to consider the ideas they draw on in their own teaching.
This text is geared toward graduate-level TESOL education courses.
Contents: Preface. Part I: Preliminaries. Introduction. Approach. Issues in ESP Course Design. Part II: Ideas and Options. Section A: Language. Language Systems. Language Uses. Combining Language Descriptions. Section B: Learning. Conditions for Learning. Processes of Learning. Section C: Teaching. Methodologies. Objectives in Teaching ESP. Part III: General. Synthesis.
eBook
Arabic today : a student, business and professional course in spoken and written Arabic
A student, business and professional course in spoken and written Arabic aimed at those with no prior knowledge of the language.
eBook
Leading through language : choosing words that influence and inspire
\"Become a more effective leader--cut the jargon and say what you mean Leveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace. To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but Leading Through Language will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas. Understand why jargon is reviled, yet ubiquitous Learn why "business speak" gets in the way of business Discover what kind of language influences and inspires others Convey ideas with clarity, energy, and conviction Approach all communication as an act of leadership Communication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. Leading Through Language is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication\"-- Provided by publisher.
Book
Workplace Discourse
Workplace Discourse provides an overview of the rapidly developing field of spoken and written workplace interaction, taking a fresh perspective on research methods and key issues in the field.. It examines discourse in a wide variety of workplace contexts using both genre analysis and a corpus-driven approach. The book draws on Koester's previous research, but examines the current state of workplace discourse more widely. It provides a descriptive account of the linguistic characteristics of workplace discourse within their social and organizational contexts, with illustrative extracts from real texts and naturally occurring spoken interactions. It showcases specific issues at the forefront of current research and practice in this area: the use of English as a lingua franca, the importance of relationship building and the teaching applications of research.
eBook
The Effect of English for Specific Purposes (ESP) Learning-Language Lab versus Mobile-Assisted Learning
In recent years, the rapid advancement of information technology has had a great impact on our daily life and changed the world in which we operate; in particular, mobile devices have become more portable and powerful than ever. As a result, mobile-assisted language learning (MALL) and ubiquitous learning have been widely adopted in a variety of studies. However, the purpose of this study was to investigate the effects of teaching English for specific purposes (ESP), i.e., the Business Language Testing Service (BULATS) for college students in a language laboratory and through the mobile LINE app. A total of 72 college students were randomly assigned to two groups, a language lab group and a mobile learning group, for 10 weeks of instruction. The findings revealed that the students in the mobile learning group had significantly positive attitudes toward the teaching method and learning content and high user satisfaction. In addition, the learning performance of the students in the mobile learning group was better than that in the language lab group.
Journal Article