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"CELEBRITY"
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The two-plate solution : a novel of culinary mayhem in the Middle East
The Two-Plate Solution is a satire about reality TV cooking competitions that features a diverse cast of chefs, TV producers, and terrorists-turned-cheftestants! It's fun and a bit wild, but the author takes the characters and the food very seriously.
Book
Impact of Advertisements Through Sports Personalities in Traditional Media: A Study Among the Youth
Every rupee spent on advertisement has a multiplier effect on revenue. The practice of using famous personalities, especially sports celebrities, for advertisements has long been successful in India. Although sports stars are popular across all sections of the population, they have a special appeal among the youth. This study assesses the impact of advertisements displayed by select sports celebrities namely, MS Dhoni, Virat Kohli, Mithali Raj and PV Sindhu in the traditional media among the youth. The Mann-Whitney U test applied on four factors namely, Recognition, Media Presence, Media Interaction, and Media Influence, derived through rotated component matrix show that males and females have different opinions regarding the issue, as well as younger and older respondents also differ in their opinions. The results show that brand endorsements in traditional media by sports celebrities can give rich dividends if gender and age of the target audience is taken into consideration and the celebrity is selected after considering his/her status among target population. The research contributes to the field marketing specially based on advertisement.
Journal Article
Met Gala 2025: Celebrities honor ‘Superfine’ Black style
Rihanna, Diana Ross, Colman Domingo and André 3000 were among the celebrities at the Met Gala on May 5 to celebrate Black fashion.
Streaming Video
Met Gala: Celebrities bloom in ‘The Garden of Time’
Celebrities attended the 2024 Met Gala in outfits inspired by the event’s theme, “The Garden of Time,” which is taken from a short story by J.G. Ballard.
Streaming Video
Anthony Bourdain remembered
\"A moving and insightful collection of quotes, memories, and images celebrating the life of Anthony Bourdain. When Anthony Bourdain died in June 2018, the outpouring of love from his fans around the world was momentous. The tributes spoke to his legacy: That the world is much smaller than we imagine and people are more alike than they are different. As Bourdain once said, \"If I'm an advocate of anything, it's to move...Walk in someone else's shoes or at least eat their food.\" Anthony Bourdain Remembered brings together memories and anecdotes from fans reminiscing about Bourdain's unique achievements and his enduring effect on their lives as well as comments from chefs, journalists, filmmakers, musicians, and writers inspired by Bourdain including Barack Obama, Eric Ripert, Jill Filipovic, Ken Burns, Questlove, and Josâe Andrâes, among many others. These remembrances give us a glimpse of Tony's widespread impact through his political and social commitments; his dedication to travel and eating well (and widely); and his love of the written word, along with his deep compassion, open-mindedness, and interest in lives different from his own. Anthony Bourdain Remembered captures Bourdain's inimitable spirit and passion in the words of his devoted fans as well as some of his closest friends and colleagues.\" -- Back cover.
Book
Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement
Purpose
Internet celebrities have become key resources for consumers making purchase decisions. An increasing number of internet celebrities have begun to exert their influence by creating self-branded products. This study aims to examine the antecedents of consumer attitudes and purchase intentions towards internet celebrity self-brands by integrating cognitive consistency theory, cue utilisation theory and the literature on brand authenticity and celebrity involvement.
Design/methodology/approach
Two sub-samples of different social media brand communities were collected via online surveys of consumers with experience purchasing targeted internet celebrity self-brands. Partial least squares structural equation modelling (PLS-SEM) was used to analyse the data.
Findings
The results of the two sub-samples provide convergent evidence that brand–consumer congruence, brand authenticity and internet celebrity involvement have positive correlations with consumer attitudes towards internet celebrity self-brands, which then positively correlate with purchase intentions in both psychological (Sub-sample 1) and social (Sub-sample 2) brand communities.
Originality/value
To the best of the authors’ knowledge, this research is the first to develop a comprehensive model of consumers’ attitudes towards internet celebrity self-brands, which predict purchase intentions. The model is empirically tested in different social media brand communities, and the convergent results show the power of the proposed model. Internet celebrity involvement is proposed as a key driver of brand attitudes, which has received little attention. We conceptualise internet celebrity involvement and develop a scale to measure it. Based on the findings, we propose strategies to improve the marketing effectiveness of internet celebrity self-brands.
Journal Article
Down and out in paradise : the life of Anthony Bourdain
Based on extensive interviews with those who knew him intimately, this biography of the late celebrity chef and TV star examines his battles with childhood trauma and addiction and his eventual rise to international fame.
BOOK
