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"COMPUTERS / Digital Media / Video "
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The Post-Screen Through Virtual Reality, Holograms and Light Projections
by
Ng, Jenna
in
Communications engineering / telecommunications
,
Computing and Information Technology
,
Cultural and media studies
2021
Screens are ubiquitous today. They display information; present image worlds; are portable; connect to mobile networks; mesmerize. However, contemporary screen media also seek to eliminate the presence of the screen and the visibilities of its boundaries. As what is image becomes increasingly indistinguishable against the viewer’s actual surroundings, this unsettling prompts re-examination about not only what is the screen, but also how the screen demarcates and what it stands for in relation to our understanding of our realities in, outside and against images. Through case studies drawn from three media technologies – Virtual Reality; holograms; and light projections – this book develops new theories of the surfaces on and spaces in which images are displayed today, interrogating critical lines between art and life; virtuality and actuality; truth and lies. What we have today is not just the contestation of the real against illusion or the unreal, but the disappearance itself of difference and a gluttony of the unreal which both connect up to current politics of distorted truth values and corrupted terms of information. The Post-Screen Through Virtual Reality, Holograms and Light Projections: Where Screen Boundaries Lie is thus about not only where the image’s borders and demarcations are established, but also the screen boundary as the instrumentation of today’s intense virtualizations that do not tell the truth. In all this, a new imagination for images emerges, with a new space for cultures of presence and absence, definitions of object and representation, and understandings of dis- and re-placement – the post-screen.
Mastering Autodesk Maya 2016
Go from 'beginner' to 'expert' with this professional, tutorial-based guide to Maya 2016 Mastering Autodesk Maya 2016 is your professional hands-on coverage to getting the most out of Maya. If you already know the basics of Maya, this book is your ticket to full coverage of all Maya 2016's latest features, and showcases the tools and methods used in real-world 3D animation and visual effects. From modeling, texturing, animation, and effects to high-level techniques for film, television, games, and more, this book expands your skill set, and helps you prepare for the Autodesk Maya certification exam. Filled with challenging tutorials and real-world scenarios this book provides valuable insight into the entire CG production timeline. Take your Maya skills to the next level with step-by-step instruction and insight from the industry professionals. Learn professional techniques used in real-world visual effects Master Dynamics, Maya Muscle, Stereo Cameras, mental ray, and more Expand your skills with advanced techniques for cloth, fur, and fluids Understand everything you need to know for the Maya certification exam
The Netflix Effect
2016,2018
Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention—far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO. This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix’s effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix; its inextricable links to new models of media production and distribution, to new modes of viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, to its capabilities as a web-based service provider and data network, and to its reliance on a broader technological infrastructure. Marking the first scholarly work to address its significance, The Netflix Effect provides a critical framework for understanding the company’s specific strategies as well as its broader social, economic, and cultural impact.
Instant Brainshark
by
Li, Daniel
in
COM071000 COMPUTERS / Digital Media / Video & Animation
,
COMPUTERS / Interactive & Multimedia
,
COMPUTERS / Web / Podcasting & Webcasting
2013
Brainshark's audio annotation system is a power presentation tool that allows you to convert your boring, outdated slideshows into engaging and powerful audio presentations. Alongside its mobile functionality and customer feedback capabilities, it provides an easy-to-use interface for anyone from account executives to sales directors. \"Instant Brainshark\" will quickly get you started with creating online presentations and web presentations following best practices. The book covers the basics of BrainShark and explores a variety of best practices in both Internet marketing and presentation design to help you build effective and powerful presentations. Instant Brainshark will start you off with the basic functionality of BrainShark in order to introduce you to the best practices involved in presentation design. Then, it will guide you through a series of important and useful recipes that will show you how to reach customers via various marketing channels. You will learn how to find customers through social media networks, whether they be on a desktop computer or mobile device, as well as how to get feedback from your valued customers. You will also dig into BrainShark's audio annotation system and learn how to get the most out of it by following the recommended guidelines. Lastly, the book will guide you through a recipe on how to upload your BrainShark audio presentations as videos on YouTube, furthering the exposure of your presentations. Using Instant Brainshark, you will learn everything you need to know, from starting your first presentation and applying audio annotations to sharing it across multiple social media websites and retrieving customer feedback.
The Post-Screen through Virtual Reality, Holograms and Light Projections
by
Ng, Jenna
2021
Screens are ubiquitous today. They display information; present image worlds; are portable; connect to mobile networks; mesmerize. However, contemporary screen media also seek to eliminate the presence of the screen and the visibilities of its boundaries. As what is image becomes increasingly indistinguishable against the viewer's actual surroundings, this unsettling prompts re-examination about not only what is the screen, but also how the screen demarcates and what it stands for in relation to our understanding of our realities in, outside and against images. Through case studies drawn from three media technologies - Virtual Reality; holograms; and light projections - this book develops new theories of the surfaces on and spaces in which images are displayed today, interrogating critical lines between art and life; virtuality and actuality; truth and lies. What we have today is not just the contestation of the real against illusion or the unreal, but the disappearance itself of difference and a gluttony of the unreal which both connect up to current politics of distorted truth values and corrupted terms of information. The Post-Screen through Virtual Reality, Holograms and Light Projections: Where Screen Boundaries Lie is thus about not only where the image's borders and demarcations are established, but also the screen boundary as the instrumentation of today's intense virtualizations that do not tell the truth. In all this, a new imagination for images emerges, with a new space for cultures of presence and absence, definitions of object and representation, and understandings of dis- and re-placement - the post-screen.
Computer animation : algorithms and techniques
Driven by demand from the entertainment industry for better and more realistic animation, technology continues to evolve and improve.The algorithms and techniques behind this technology are the foundation of this comprehensive book, which is written to teach you the fundamentals of animation programming.In this third edition, the most current.
Advanced Maya Texturing and Lighting
2015
Level up your skills with powerful texturing and lighting techniques
Advanced Maya Texturing and Lighting, Third Edition leads you through the latest advanced techniques for adding realistic detail to your models. This new edition is up-to-date with the latest Maya texturing, lighting, and rendering features, including an exploration of the Node Editor, new Maya utility nodes and expanded coverage of mental ray shaders, and render settings. The proven tutorials are culled from real-world experience and refined to give you the ultimate in practical skills. You'll learn workflow tips and tricks, the construction of custom shading networks, and the application of time-saving tools that bring your project from concept to reality. The companion website features several gigabytes of Maya scene files, texture bitmaps, and QuickTime movies that support the exercises in the book, giving you everything you need to advance your animation skillset.
This book helps you take your rendering skills to the next level with the advanced tools and techniques that take animation from good to great.
* Learn the theory behind expert lighting design
* Understand shadows, shading components, and texture mapping
* Work with node networks, raytracing, and global illumination
* Try new approaches to rendering using Maya Software and mental ray
If you're ready to take a big step forward and fine-tune your style, Advanced Maya Texturing and Lighting, Third Edition is the practical, hands-on guide you need.