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"CONSUMER GOODS"
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Designing things : a critical introduction to the culture of objects
\"When and why did the turntable morph from playback device to musical instrument? Why have mobile phones evolved changeable skins? How many meanings can one attach to such mundane things as tennis balls? The answers to such questions illustrate this provocative book, which examines the cultural meanings of things and the role of designers in their design and production. Designing Things provides the reader with a map of the rapidly changing field of design studies, a subject which now draws on a diverse range of theories and methodologies - from philosophy and visual culture, to anthropology and material culture, to media and cultural studies.With clear explanations of key concepts - such as form language, planned obsolescence, object fetishism, product semantics, consumer value and user needs - overviews of theoretical foundations and case studies of historical and contemporary objects, Designing Things looks behind-the-scenes and beneath-the-surface at some of our most familiar and iconic objects.\"--pub. website.
Book
Luxury and pleasure in eighteenth-century Britain
This book explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the 18th century. It follows these goods, from china tea ware to all sorts of metal ornaments such as candlesticks, cutlery, buckles, and buttons, as they were made and shopped for, then displayed in the private domestic settings of Britain's urban middling classes. It tells the stories and analyses the developments that led from a global trade in Eastern luxuries beginning in the sixteenth century to the new global trade in British-made consumer goods by the end of the 18th century. These new products, regarded as luxuries by the rapidly growing urban and middling-class people of the 18th century, played an important part in helping to proclaim personal identities and guide social interaction. Customers enjoyed shopping for them; they took pleasure in their beauty, ingenuity or convenience. All manner of new products appeared in shop windows; sophisticated mixed-media advertising seduced customers and created new desires. This unparalleled ‘product revolution’ provoked philosophers and pundits to proclaim a ‘new luxury’, one that reached out to the middling and trading classes, unlike the elite and corrupt luxury of old. This book is built on a fresh empirical base drawn directly from customs accounts, advertising material, company papers, and contemporary correspondence. The book traces how this new consumer society of the 18th century and the products first traded, then invented to satisfy it, stimulated industrialisation itself.
eBook
Follow your stuff : who makes it, where does it come from, how does it get to you?
\"Our cellphones, our clothes, our food: all are everyday things we consider essential, but we seldom think of what and who is involved in making them and getting them into our hands. In [this book], ... Kevin Sylvester and business professor Michael Hlinka team up again, this time to tackle the complex dynamics of the global economy, examining the often complex journey of ordinary goods, from production right to our doorsteps\"-- Provided by publisher.
Book
Coordination of production and ordering policies under capacity disruption and product write-off risk: an analytical study with real-data based simulations of a fast moving consumer goods company
Performance impacts of ordering and production control policies in the presence of capacity disruptions are studied on the real-life example of a retail supply chain with product perishability considerations. Constraints on product perishability typically result in reductions in safety stock and increases in transportation frequency. Consideration of the production capacity disruption risks may lead to safety stock increases. This trade-off is approached with the help of a simulation model that is used to compare supply chain performance impacts with regard to coordinated and non-coordinated ordering and production control policies. Real data of a fast moving consumer goods company is used to perform simulations and to derive novel managerial insights and practical recommendations on inventory, on-time delivery and service level control. In particular, for the first time, the effect of ‘postponed redundancy’ has been observed. Moreover, a coordinated production–ordering contingency policy in the supply chain within and after the disruption period has been developed and tested to reduce the negative impacts of the ‘postponed redundancy’. The lessons learned from experiments provide evidence that a coordinated policy is advantageous for inventory dynamics stabilization, improvement in on-time delivery, and variation reduction in customer service level.
Journal Article
Intellectual Capital Disclosure and Performance of Consumer Goods Firms
Business executives and managers are increasingly working in a highly competitive environment, where identifying the main drivers of performance is vital for the survival of firms. Intellectual capital is a crucial matter for firms worldwide, and the disclosure of intellectual capital has been identified as one of the major drivers of performance. This book examines the impact of intellectual capital disclosure on the performance of listed firms which adopt the balanced scorecard approach. The book is a product of research that offers innovative analysis and proves that managers of firms can use the disclosure of intellectual capital to boost performance. It reveals how using the balanced scorecard as a measurement tool for intellectual capital disclosure can drive the performance of firms. Students in postgraduate programmes and academics, as well as business executives and managers, will find this book to be an essential guide to maximizing intellectual capital disclosure to boost performance.
eBook
Goods or services?
\"Are you a producer or consumer? Do you have a role in your community? This series is filled with real world examples that will teach you about everything from how you might be a producer or a consumer, to what it means to be a good citizen in your community.\"--P. [4] of cover.
Book
Seeding as Part of the Marketing Mix
Seeded marketing campaigns (SMCs) have become part of the marketing mix for many fast-moving consumer goods (FMCG) companies. In addition to making large investments in advertising and sales promotions, these firms now encourage seed agents or microinfluencers to discuss brands with friends and acquaintances to create further value. It is thus critical to understand how an FMCG seeding program interacts with traditional marketing tools when estimating the effectiveness of such efforts. However, the issue is still underexplored. The authors present the first empirical analysis of this question using a rich data set collected on four brands from various European FMCG markets. They combine advertising and sales promotion data from FMCG brand managers with sales and retail variables from market research companies as well as firm-created word-of-mouth variables from SMC agencies. The authors analyze the data using several approaches, confronting challenges of endogeneity and multicollinearity. They consistently find that firm-created word of mouth through SMC programs interacts negatively with all tested forms of advertising but positively with promotional activities. This phenomenon has significant implications for understanding the utility of SMCs and how they should be managed. The analysis implies that SMCs may increase total sales by approximately 3%–18% throughout the campaigns.
Journal Article
Smart products, smarter services : strategies for embedded control
\"Billions of smart connected products are changing the competitive landscape for business and the daily lives of consumers. This book analyzes the evolution of embedded product intelligence and the impact of smart products on the automotive, wireless, energy, residential and health industries. It considers the transformation of consumer ownership models and privacy issues when smart products continuously monitor consumer behavior. Smart Products, Smarter Services recommends strategies for creating profitable smart ecosystems, product platforms and services\"-- Provided by publisher.
BOOK
How Video Rental Patterns Change as Consumers Move Online
How will consumption patterns for popular and \"long-tail\" products change when consumers move from brick-and-mortar to Internet markets? We address this question using customer-level panel data obtained from a national video rental chain as it was closing many of its local stores. These data allow us to use the closure of a consumer's local video store as an instrument, breaking the inherent endogeneity between channel choice and product choice. Our results suggest that when consumers move from brick-and-mortar to online channels, they are significantly more likely to rent \"niche\" titles relative to \"blockbusters.\" This suggests that a significant amount of niche product consumption online is due to the direct influence of the channel on consumer behavior, not just due to selection effects from the types of consumers who decide to use the Internet channel or the types of products that consumers decide to purchase online.
This paper was accepted by Pradeep Chintagunta, marketing.
Journal Article