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\"Picture a familiar scene: long lines of shoppers waiting to check out at the grocery store, carts filled to the brim with the week's food. While many might wonder what is in each cart, Andrew Warnes implores us to consider the symbolism of the cart itself. In his inventive new book, Warnes examines how the everyday shopping cart is connected to a complex web of of food production and consumption that has spread from the United States throughout the world. Today, shopping carts represent choice and individual autonomy for consumers, a recognizable American way of life that has become a global phenomenon. This succinct and and accessible book provides an excellent overview of consumerism and the globalization of American culture that is relevant to numerous fields of study\"--Provided by publisher.

This research investigates online consumer behavior in an e-commerce context with a focus on consumer online shopping cart use and subsequent cart abandonment. A model rooted in the Uses and Gratifications Theory, the Unified Theory of Acceptance and Use of Technology, and the concept of the purchase funnel is developed to explain the predicted relationships. Empirical findings based on clickstream data show that returning to an existing cart increases the subsequent cart use and decreases cart abandonment. Conversely, viewing clearance pages and viewing a large number of product reviews increases both cart use and cart abandonment. Browsing product pages decreases cart use, and increases cart abandonment. The moderating role of smartphone-based shopping is also examined, with the moderating effects primarily occurring early in the purchase funnel affecting cart use, and influencing cart abandonment to a smaller degree. Theoretical contributions and managerial implications for digital marketers are provided.

Aim/Purpose: This study empirically analyzed and examined the effectiveness of the online advocacy banners on customers’ reactions to make replacements with the similar products in their shopping carts. Background: When a product in a shopping cart is removed, it might be put back into the cart again during the same purchase or it may be bought in the future. Otherwise, it might be abandoned and replaced with a similar item based on the customer’s enquiry list or on the recommendation of banners. There is a lack of understanding of this phenomenon in the existing literature, pointing to the need for this study. Methodology: With a database from a Taiwanese e-retailer, data were the tracks of empirical webpage clickstreams. The used data for analyses were particularly that the products were purchased again or replaced with the similar ones upon the advocacy banners being shown when they were removed from customers’ shopping carts. Few pre-defined Apriori rules as well as similarity algorithm, Jaccard index, were applied to derive the effectiveness. Contribution: This study addressed a measurement challenge by leveraging the information from clickstream data – particularly clickstream data behavior. These data are most useful to observe the real-time behavior of consumers on websites and also are applied to studying click-through behavior, but not click-through rates, for web banners. The study develops a new methodology to aid advertisers in evaluating the effectiveness of their banner campaign. Findings: The recommending/advocating titles of “you probably are interested” and “the most viewed” are not significantly effective on saving back customers’ removed products or repurchasing similar items. For the banners entitled “most buy”, “the most viewed” might only show popularity of the items, but is not enough to convince them to buy. At the current stage on the host website, customers may either not trust in the host e-retailer or in such mechanism. Additionally, the advocating/recommending banners only are effective on the same customer visits and their effects fade over time. As time passes, customers’ impressions of these banners may become vague. Recommendations for Practitioners: One managerial implication is more effective adoption of advocacy/recommendation banners on e-retailing websites. Another managerial implication is the evaluation of the advocacy/recommendation banners. By using a data mining technique to find the association between removed products and restored ones in e-shoppers’ shopping carts, the approach and findings of this study, which are important for e-retailing marketers, reflect the connection between the usage of banners and the personalized purchase changes in an individual customer’s shopping cart. Recommendation for Researchers: This study addressed a new measurement which challenges to leverage the information from clickstream data instead of click-through rates – particularly retailing webpages browsing behavior. These data are most useful to observe the real-time behavior of consumers on websites and also are applied to studying click-through behavior. Impact on Society: Personalization has become an important technique that allows businesses to improve both sales and service relationships with their online customers. This personalization gives e-marketers the ability to deliver real effectiveness in the use of banners. Future Research: The effectiveness is time- and case-sensible. Business practitioners and academic researchers are encouraged to apply the mining methodology to longevity studies, specific marketing campaigns of advertising and personal recommendations, and any further recommendation algorithms.

The vigorous development of e-commerce has led to online retailers or platforms increasing the capacity of online shopping carts. A large number of products are added to the online shopping cart, but they are not “emptied.” The resulting behavior of products being stuck in the shopping cart is called the “shopping cart abandonment behavior.” Previous literature has focused on the large number of antecedent variables that affect shopping cart abandonment behavior in the pre-decision stage of online shopping. This previous research has studied how to reduce shopping cart abandonment behavior from the perspective of consumers. By focusing on the post-decision-making stage of shopping, this research proposes to sort the products in a chronological order (ascending and descending order) after the products are added to the shopping cart and reduce shopping cart abandonment behavior through the intermediary of forgetfulness and choice overload. We use an exploratory study and two laboratory experiments to reveal the above intermediary mechanism. Our results show that online shopping cart abandonment generally occurs in shopping carts on all major platforms. Forgetting and shopping cart page rendering may be the reasons that lead to shopping cart abandonment behavior. In the case of targeted tasks, ascending order has a significant impact on abandonment behavior, choice overload mediated this effect.

Relationships between social determinants of health and pediatric trauma mechanisms and outcomes are unclear in context of COVID-19. Children <16 years old injured between 2016 and 2021 from ten pediatric trauma centers in Florida were included. Patients were stratified by high vs. low Social Vulnerability Index (SVI). Injury mechanisms studied were child abuse, ATV/golf carts, and firearms. Mechanism incidence trends and mortality were evaluated by interrupted time series and multivariable logistic regression. Of 19,319 children, 68% and 32% had high and low SVI, respectively. Child abuse increased across SVI strata and did not change with COVID. ATV/golf cart injuries increased after COVID among children with low SVI. Firearm injuries increased after COVID among children with high SVI. Mortality was predicted by injury mechanism, but was not independently associated with SVI, race, or COVID. Social vulnerability influences pediatric trauma mechanisms and COVID effects. Child abuse and firearm injuries should be targeted for prevention. •Social determinants of health (SDOH) profoundly impact risks for and recovery from a variety of diseases.•Studies have sought to estimate the impact of societal shifts on the type and severity of pediatric traumatic injuries.•This study helps characterize the complex relationships between childhood injuries and social determinants of health.•Child abuse is increasing among all social vulnerability strata, highlighting the need for an unbiased screening tool.

The rise of online shopping cart–tracking technologies enables new opportunities for e-commerce cart targeting (ECT). However, practitioners might target shoppers who have short-listed products in their digital carts without fully considering how ECT designs interact with consumer mindsets in online shopping stages. The authors find that ECT has a substantial impact on consumer purchases, inducing a 29.9% higher purchase rate than e-commerce targeting without carts. Moreover, this incremental impact is moderated: the ECT design with a price incentive amplifies the impact, but the same price incentive leads to ineffective e-commerce targeting without carts. By contrast, a scarcity message attenuates the impact but significantly boosts purchase responses to targeting without carts. Interestingly, the costless scarcity nudge is approximately 2.3 times more effective than the costly price incentive in the early shopping stage without carts, whereas a price incentive is 11.4 times more effective than the scarcity message in the late stage with carts. The authors also leverage a causal forest algorithm that can learn purchase response heterogeneity to develop a practical scheme of optimizing ECT. These findings empower managers to prudently target consumer shopping interests embedded in digital carts in order to capitalize new opportunities in e-commerce. The rise of online shopping cart–tracking technologies enables new opportunities for e-commerce cart targeting (ECT). However, practitioners might target shoppers who have short-listed products in their digital carts without fully considering how ECT designs interact with consumer mindsets in online shopping stages. This paper develops a conceptual model of ECT that addresses the question of when (with versus without carts) and how to target (scarcity versus price promotion). Our ECT model is grounded in the consumer goal stage theory of deliberative or implemental mindsets and supported by a two-stage field experiment involving more than 22,000 mobile users. The results indicate that ECT has a substantial impact on consumer purchases, inducing a 29.9% higher purchase rate than e-commerce targeting without carts. Moreover, this incremental impact is moderated: the ECT design with a price incentive amplifies the impact, but the same price incentive leads to ineffective e-commerce targeting without carts. By contrast, a scarcity message attenuates the impact but significantly boosts purchase responses to targeting without carts. Interestingly, the costless scarcity nudge is approximately 2.3 times more effective than the costly price incentive in the early shopping stage without carts, whereas a price incentive is 11.4 times more effective than the scarcity message in the late stage with carts. We also leverage a causal forest algorithm that can learn purchase response heterogeneity to develop a practical scheme of optimizing ECT. Our model and findings empower managers to prudently target consumer shopping interests embedded in digital carts to capitalize on new opportunities in e-commerce.

Consumers often abandon e-commerce carts, so companies are shifting their online advertising budgets to immediate e-commerce cart retargeting (ECR). They presume that early reminder ads, relative to late ones, generate more click-throughs and web revisits. The authors develop a conceptual framework of the double-edged effects of ECR ads and empirically support it with a multistudy, multisetting design. Study 1 involves two field experiments on over 40,500 customers who are randomized to either receive an ECR ad via email and app channels (treatment) or not receive it (control) across different hourly blocks after cart abandonment. The authors find that customers who received an early ECR ad within 30 minutes to one hour after cart abandonment are less likely to make a purchase compared with the control. These findings reveal a causal negative incremental impact of immediate retargeting. In other words, delivering ECR ads too early can engender worse purchase rates than without delivering them, thus wasting online advertising budgets. By contrast, a late ECR ad received one to three days after cart abandonment has a positive incremental impact on customer purchases. In Study 2, another field experiment on 23,900 customers not only replicates the double-edged impact of ECR ads delivered by mobile short message service but also explores cart characteristics that amplify both the negative impact of early ECR ads and positive impact of late ECR ads. These findings offer novel insights into customer responses to online retargeted ads for researchers and managers alike.

The implementation of planning and green open space planning in Semarang does not consider and examine the existence of Street Vendor as informal sector. Because there is no particular place provided to them, they will promote their product in improper place. This study aims at identifying the phenomenon appeared as result of the sporadic existence of street vendor in “Taman Sampangan” Park. By employing descriptive qualitative method, this study uses “Taman Sampangan” park as its subject. While the technique of collecting data is accomplished by using observation and documentation. This documentation aims to give brief and clear description about the situation. The result shows that the existence of street vendor both inside and outside the park will trigger positive and negative impact. However, the negative impact will be clearer such as they build their tent inside the park area, on the pedestrian path, or even on the parking area. Those vendors are illegally selling their products in almost pedestrian path. This because its accessibility and strategic location will potentially attract the customers. For this reason, there is violation of space planning rule. The uncontrolled growth of street vendors in this area force people to walk in the street so it will trigger the risk of accident. Therefore, it is necessary to provide counselling to people who visit the park and traders who sell in Taman Sampangan area. In addition, there is a need to add garden elements that have not yet been available, and the need to arrange street vendors carts so that the function of the park can be utilized optimally and sustainably by the residents of Semarang.

The widespread evolution of multiple herbicide resistance in the most serious annual weeds infesting Australian cropping fields has forced the development of alternative, non-chemical weed control strategies, especially new techniques at grain harvest. Harvest weed seed control (HWSC) systems target weed seed during commercial grain harvest operations and act to minimize fresh seed inputs to the seedbank. These systems exploit two key biological weaknesses of targeted annual weed species: seed retention at maturity and a short-lived seedbank. HWSC systems, including chaff carts, narrow windrow burning, bale direct, and the Harrington Seed Destructor, target the weed seed bearing chaff material during commercial grain harvest. The destruction of these weed seeds at or after grain harvest facilitates weed seedbank decline, and when combined with conventional herbicide use, can drive weed populations to very low levels. Very low weed populations are key to sustainability of weed control practices. Here we introduce HWSC as a new paradigm for global agriculture and discuss how these techniques have aided Australian grain cropping and their potential utility in global agriculture. La ampliamente diseminada evolución de resistencia a múltiples herbicidas en las malezas anuales más serias infestando los sistemas de cultivos australianos ha forzado el desarrollo de estrategias de control de malezas alternativas, especialmente nuevas técnicas al momento de la cosecha de granos. Los sistemas de control de semillas de malezas en cosecha (HWSC) se enfocan en las semillas de malezas durante las operaciones de cosecha comercial de granos y actúan para minimizar el suministro de semillas frescas al banco de semillas. Estos sistemas explotan dos debilidades biológicas clave de las especies de malezas anuales de interés: retención de semilla al momento de la madurez y un banco de semillas de corta vida. Los sistemas HWSC, incluyendo las carretas de descarga de grano, la quema de líneas angostas de residuos después de la cosecha, el embalado directo, y el Destructor de Semilla Harrington, se enfocan en los residuos de cosecha que contienen semillas de maleza durante la cosecha comercial de grano. La destrucción de estas semillas de malezas durante o después de la cosecha del grano facilitan la reducción del banco de semillas de malezas, y cuando se combinan con el uso convencional de herbicidas, pueden llevar las poblaciones de malezas a niveles muy bajos. Tener poblaciones muy bajas de malezas es clave para la sostenibilidad de las prácticas de control de malezas. Aquí, nosotros introducimos HWSC como un nuevo paradigma para la agricultura global y discutimos como estas técnicas han ayudado a la producción australiana de granos y su utilidad potencial en la agricultura global.

Shopping cart abandonment (SCA) is the phenomenon whereby an online buyer places items into her virtual shopping cart but eventually chooses to abandon payment. This research examines the effect of buyers’ uncertainty perceptions on SCA behaviour, and prescribes the ways to mitigate them. Building on the e-commerce literature, we identify seller uncertainty, description uncertainty, and performance uncertainty as the key antecedents of SCA and explore their relative influences on customers’ intention to finalize the transaction. Drawing upon uncertainty reduction theory (URT) from the communication literature, we theorize critical communication capabilities and discuss their relative effectiveness and boundary conditions in reducing different types of uncertainty perceptions. Survey data were collected from 237 online shoppers who were hesitating to checkout items in their virtual shopping carts. The results provide support for our structural model and hypotheses in general, with a few interesting exceptions. We suggest a plausible explanation of these results and point out their implications for future research. Suggestions for e-commerce practices are discussed.