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"Celebrities Humor."
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Hello goodbye hello : a circle of 101 remarkable meetings
A collection of whimsical true encounters between famous and infamous individuals describes the unlikely meetings of Marilyn Monroe with Frank Lloyd Wright, Michael Jackson with Nancy Reagan, and Sigmund Freud with Gustav Mahler.
Book
Laughing off cyber spoofing: the role of self-deprecating humor in enhancing celebrities’ interpersonal likeability
Background
Given the increasing prevalence of cyber spoofing and satire targeting public figures, understanding the psychological and social effects of self-deprecating humor can provide valuable insights into its effectiveness as a coping strategy.
Methods
Studies 1a (
N
= 183) and 1b (
N
= 198) manipulated self-deprecating humor and examined its effect on interpersonal liking using within-participant and between-participant designs, respectively. Study 2 (
N
= 205) explored the moderating role of social distance and Study 3 (
N
= 274) investigated the mediating role of perceived forgiveness in the distant condition.
Results
The results showed that using self-deprecating humor as a coping strategy increased the celebrity’s interpersonal likeability (Study 1). Moreover, self-deprecating humor was more effective in the distant condition than in the close condition (Study 2) and may enhance interpersonal liking through perceived forgiveness (Study 3).
Conclusions
These findings suggest that self-deprecating humor can serve as an effective strategy for celebrities to navigate cyber spoofing, particularly when addressing a distant audience. The study highlights the role of social distance and perceived forgiveness in shaping audience responses, offering practical implications for celebrity image management on social media.
Journal Article
They lost their heads! : Washington's teeth, Einstein's brain, and other famous body parts
\"From the kidnapping of Einstein's brain to the horrifying end of Louis XIV's heart, the mysteries surrounding some of history's most famous body parts range from medical to macabre. Carlyn Beccia explores the misadventures of noteworthy body parts through history and uses them as springboards for exploring topics such as forensics, DNA testing, brain science, organ donation, and cloning. The engaging, conversational tone of the text, the wonderfully creepy subject matter, and the delightfully detailed art are sure to capture even the most reluctant readers.\"-- Provided by publisher.
Book
The hands of Donald Trump
Commentators from a broad range of perspectives have been at pains to explain Donald Trump's transition from billionaire businessman to populist presidential candidate. This article draws on cultural anthropology, linguistic anthropology, and rhetorical theory to argue that the success of Trump's candidacy in the 2016 Republican primary was in part due to its value as comedic entertainment. We examine the ways that Trump's unconventional political style, particularly his use of gesture to critique the political system and caricature his opponents, brought momentum to his campaign by creating spectacle. Post-structuralist and neo-Marxist scholars have asserted that late capitalism values style over content: Trump took this characteristic to new heights. The exaggerated depictions of the sociopolitical world that Trump crafts with his hands to oppose political correctness and disarm adversaries accrue visual capital in a mediatized twenty-first-century politics that is celebrity driven.
Journal Article
‘Gangpu is too funny!’: The mediatization of Hong Kong Mandarin as a jocular register
This article demonstrates how mediatization facilitates the (re)production of mock language. Through an examination of Chinese netizens’ reactions to a series of viral internet commercials that feature three Hong Kong actors speaking nonstandard Mandarin, it uncovers the processes whereby Gangpu (Hong Kong Mandarin) has become increasingly perceived in China as funny. The vast scale of uptake formulations enabled by mediatization has made it possible for Chinese netizens to engage in a collaborative effort not only in highlighting certain features of Gangpu and certain elements of the commercials but also in presenting them in ways that evoke specific meanings and interpretations. Ultimately, it is through the parodic revoicing of Hong Kong celebrities speaking nonstandard Mandarin that this non-native variety has come to be keyed as humorous. This study shows that we gain a better understanding of how mock practices reinforce and build on each other by tracing their uptake and circulation. (Mediatization, mock language, parody, listening subject, Mandarin Chinese, Hong Kong, China)*
Journal Article
Strategic Importance of Humorous Advertisement on Consumer Purchase Decisions
Humour as an advertisement appeal informs and guides customers’ on the important decisions they make before the purchase of various goods and services. Humour is majorly used to sell products. The inclusion of humors in advertisements in both the print and electronic media has become a must for various product advertisements in most organizations. Humours it is believed attracts customers to the products being showcased. Furthermore, the use of celebrities in humours has also added colours as such well-known figures often endear such products to the customers and gives it a lasting remembrance and ease of reference and recall in many circles. Audiences in different cultures respond differently to humour and possesses different behaviour in purchases.
Journal Article
Effective messages for public health campaigns
PurposeThe purpose of this research is to analyze the effectiveness of health advertisements during the pandemic that used different message appeals. Which appeals do individuals give more attention to and help them change behavior.Design/methodology/approachBased on empirical investigation, an online survey was developed to measure the proposed model. The reliability and validity of the reflective constructs were conducted using Cronbach’s alpha and Pearson product-moment correlations in SPSS.FindingsOur results show that consumer (people) engagement is dependent on advertisements that involve threat, fear, animation and testimonials, which are all part of the persuasion route.Practical implicationsThe findings of this study can help marketers and health professionals organize advertising campaigns effectively. Attractive (effective) messages mean that the messages content is perceived as more credible and memorable, and people give attention and finally influence consumers (people’s) judgment, beliefs, involvement and preferences. Moreover, the findings of this study can be used for other social campaigns, like environmental protection public campaigns.Originality/valueAlthough there are many primary studies claiming to evaluate the effectiveness of social messages, there have been only a small number to study health change behavior in the short run. The present research tries to cover this gap and more specifically investigates the role of the specific context of the messages in persuasive effects such as consumer (people) engagement with advertisements and brands, in our case, the idea of appropriate health behavior in times of crisis.
Journal Article
THE IMPACT OF TRADITIONAL CULTURAL HUMOR THEMES, CREATIVITY, AND EMOTIONAL APPEAL ON PURCHASING DECISIONS
The virtual world of advertising has become a conservative escalation of modem humans to exchange information, describe the nature of information and also create a vehicle to inspire potential consumers. The use of humor has become commonplace in advertising, but knowledge about the impact of humor on traditional cultural expressions is still very scarce, so it does not mean that using humor will automatically impact consumer purchasing decisions. This study intends to examine and analyze the effects of traditional cultural humorous advertising themes, creativity and emotional appeal on purchasing decisions. This type of research uses a conclusive design with a single cross-sectional. The sampling method was chosen randomly with certain considerations. Questionnaires were distributed to 190 respondents who were YouTube users in West Java. SEM analysis was used for data processing. The findings empirically visualized the theme of traditional cultural expressions having a positive effect on emotional appeal, the dimension of acting capability, with indicators: the potential to bring a play to life is the most dominant indicator influencing the effect of themes of traditional cultural expressions; Creativity, has a positive effect on emotional appeal with an easy-to-understand indicator is the most dominant influence on creativity, then the theme of traditional cultural expressions has a positive effect on purchasing decisions, with a sense of security indicator being the highest priority on emotional appeal; and Creativity has a positive effect on purchase decisions with the Brand Choice indicator being a determining indicator in purchasing decisions.
Journal Article
Funny Bestsellers: Positioning Female Comedian Memoirs in the Book Industry
Guardian critic Hadley Freeman stated in 2014 that the “book publishing world has, for some time now, become wholly memoirified.” This article will analyze the book industry’s penchant for memoir, focusing on memoirs published by female comedians or comedic actors since Tina Fey’s record-breaking bestseller Bossypants (2011). The article offers a book studies-centered perspective, drawing on quantitative as well as qualitative data. Including a brief case study of the Goodreads Choice Awards in the category “Humor,” this article contributes to a greater understanding of the position of the popular memoir in the book industry.
Journal Article
Fictional populists running for the office and parodying elections: Qualitative analysis of the three case studies’ social media communication
This article introduces the novel concept of fictional populism, describing the phenomenon of made-up characters created and performed by real individuals. These imaginary political candidates typically employ fiction, humour (in the forms of parody and satire), and self-scandalization to accentuate their (populist) messages. Building on the concept of celebrity populism that explores the mixture of populism with celebrity culture, this study examines the features of fictional populism. It focuses on two case studies from Croatia and one from Serbia. Qualitative content analysis of case studies’ communication on Facebook during election campaigns is conducted with the aim to understand how they blended elements of celebrity and popular culture to emphasize their populist messages. Moreover, the study explores how these fictional candidates addressed real political issues during campaigns. By employing an iterative approach between theory and analysis, the article offers rich portrayals of each candidate’s performances, illuminating their strategic use of fiction, humour, and self-scandalization to emphasize the populist messages and appeal to the people. The study outlines the broader dimensions and elements that characterize specific communication features of fictional populists.
Journal Article