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Rihanna, Diana Ross, Colman Domingo and André 3000 were among the celebrities at the Met Gala on May 5 to celebrate Black fashion.

Celebrities attended the 2024 Met Gala in outfits inspired by the event’s theme, “The Garden of Time,” which is taken from a short story by J.G. Ballard.

Purpose Internet celebrities have become key resources for consumers making purchase decisions. An increasing number of internet celebrities have begun to exert their influence by creating self-branded products. This study aims to examine the antecedents of consumer attitudes and purchase intentions towards internet celebrity self-brands by integrating cognitive consistency theory, cue utilisation theory and the literature on brand authenticity and celebrity involvement. Design/methodology/approach Two sub-samples of different social media brand communities were collected via online surveys of consumers with experience purchasing targeted internet celebrity self-brands. Partial least squares structural equation modelling (PLS-SEM) was used to analyse the data. Findings The results of the two sub-samples provide convergent evidence that brand–consumer congruence, brand authenticity and internet celebrity involvement have positive correlations with consumer attitudes towards internet celebrity self-brands, which then positively correlate with purchase intentions in both psychological (Sub-sample 1) and social (Sub-sample 2) brand communities. Originality/value To the best of the authors’ knowledge, this research is the first to develop a comprehensive model of consumers’ attitudes towards internet celebrity self-brands, which predict purchase intentions. The model is empirically tested in different social media brand communities, and the convergent results show the power of the proposed model. Internet celebrity involvement is proposed as a key driver of brand attitudes, which has received little attention. We conceptualise internet celebrity involvement and develop a scale to measure it. Based on the findings, we propose strategies to improve the marketing effectiveness of internet celebrity self-brands.

Angelina Jolie, Chip and Joanna Gaines, and Chloe Kim were among the guests at the White House for the South Korea state dinner on April 26.

Celebrity worship, conceptualized as an obsessive admiration of celebrities, has generated considerable research interest over the past two decades. Admiration towards a favorite celebrity has been commonly assessed by the 23-item Celebrity Attitude Scale (CAS). Recently, a 7-item short version (CAS-7) was developed on a representative sample of Hungarian adults. This study aimed to provide further evidence for the validity and reliability of the CAS-7 measure by extending the investigation of its factor structure to other cultures and populations. Data from 4,353 participants (64.4% women, M.sub.age = 28.22 years, SD = 11.80, age range: 14-93 years) across five countries (Canada, Hungary, Indonesia, Iran, US) were used, which was collected through online questionnaires. Consistent with previous findings, the bifactor structure with celebrity worship as a general factor and entertainment-social and intense-pathological specific factors showed the best fit in all samples. Reliability indices for the celebrity worship general factor were good. The present findings confirmed the reliability and the consistency of the factor structure of the CAS-7 across different samples, providing further evidence for the applicability of the CAS-7 in different cultures.