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"Chain stores"
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E-Commerce in the Retail Chain Store Market: An Alternative or a Main Trend?
The purpose of this research is to assess the impact of important aspects leading to the further development of e-trade in the retail market and to identify the rationale behind consumer preferences. The degree of total service (adequacy of staff, reception) and the overall satisfaction regarding the facilities (organization and hygiene level of the supermarket) are the main factors influencing consumers’ decisions for their purchases. Other important components are the degree of coverage of needs in quality products, the intention to use an online store, the interest of consumers in finding quality and safe food, having at the same time information about their prices and possible offers. A quite important criterion is the degree of physical accessibility to the store. The main norm about using e-trade platforms instead of physical presence in supermarkets is quite low. It is tested though if there are significantly different approaches among customers of different firms, with no surprising results to be obtained. Customers familiarized with e-shopping, to a greater extent, are highly educated but quite sensitive to price issues as well. Τhe findings of this survey reflect the consumers’ decision-making process to familiarize and use electronic platforms, instead of visiting physical stores for shopping, based on a group of motives and anti-motives relative to this alternative.
Journal Article
Digitalization and strategic transformation of retail chain stores: Trends, impacts, prospects
The study of the transformation of retail chain stores (RCS) due to the impact of digitalization on them is a new problem. The main part of modern scientific research is devoted to separate directions of digitalization and does not consider conceptual aspects of these processes. The purpose of this article is to fill the existing research gap through the development of a new system concept of the digitalization impact on RCS transformations. The study shows the need to clarify the understanding of RCS strategic transformation caused by the drivers of different digitalization processes, which are not well understood today and are not taken into account when developing digitalization strategies. This situation has an extremely negative effect on the quality of RCS development and its competitiveness. The article consistently examines insufficiently covered problems in scientific literature and offers a new conceptual approach to the impact of digitalization on companies with regard to RCS transformation. New digitalization trends and their drivers have a deep impact on RCS transformations. A new system model is needed that integrates superdrivers and the impact of digitalization on the RCS transformation. Causal and heuristic forecasts of prospects, trends and results of digitalization, including contradictory results of AI development are included. We used materials from large retail chains \"Magnit\", \"Perekrestok\" and \"M.Video-Eldorado Group\". The research methods used were system modelling, cause and effect links building and heuristic forecasting based on logical models. The main results will be useful for researchers, managers, entrepreneurs and students in developing a clear understanding of digitalization development and its impacts, in order to better work out digitalization strategies and for the development of new directions of scientific research.
Journal Article
Forecast Horizon of Dynamic Lot Sizing Problem with Perishable Inventory and Multiple Chain Stores: Shipping and Stockout Cost
Perishable products are very common, but managing inventory of perishable products can be very challenging for firms, especially in distribution systems, including multiple chain stores. In this environment, we consider a dynamic lot-sizing problem faced by a distribution center that dis-patches a single perishable product to multiple chain stores. Demand cannot be backlogged, but it does not have to be satisfied; unsatisfied demand means stockout (lost sale). The first step is to transform the total profit function into a special total cost function. Our next step is to explore the properties of the optimal solution and use them to formulate a dynamic programming algorithm to solve the problem. Furthermore, we establish forecast and decision horizon results, which help the operation manager to decide the precise forecast horizon in a rolling decision-making process. Based on the model setting and the methods of dynamic programming, we obtained two interesting findings: (1) the maximized profit objective function is equivalent to the minimized cost objective function, and (2) the famous zero inventory property conditionally holds in the inventory management of perishable products. On an extensive test bed, useful insights were obtained on the impact of the lifetime of the product and cost parameters on the total cost and length of the forecast horizon. Thus, the contributions of this study are as follows: (1) we explore two structure policies in an optimal solution to devise efficient algorithms to reduce computational complexity; (2) we provide a sufficient condition for forecasting and decision horizons; and (3) we determine that, for a given fixed cost, the median forecast horizon first increases with the lifetime of the product and stockout cost and then remains invariable when it reaches a certain level.
Journal Article
Influence of Online to Offline on a Chain Store: Two Moderated Mediation Models Investigation
In the online to offline (O2O) model, online marketing and online purchases drive offline (non-Internet) operations and offline consumption. E-commerce must use more effective methods in combination with offline physical stores for consumers to obtain better online services. However, if there are positive effects from offline from customers on the re-purchase, it can generate a positive power return to online. In addition, could online to offline moves on a path that have either stronger or weaker influence of re-purchase on chain stores with customers’ electronic word-of-mouth and online involvement? To understand the influence of O2O on chain stores, this study investigates the relationships between chain store brand images, perceived value, customer satisfaction and re-purchase intention on offline considerations in a Taiwan telecom chain store (N = 1,602). The research results find that customer satisfaction plays a fully mediating role. In addition, electronic word-of-mouth and online involvement play two moderating roles on the relationships between chain store brand image, perceived value, customer satisfaction, and re-purchase intention respectively. Finally, theoretical and practical implications, conclusion, limitations and future research are presented.
Plain Language Summary
This study presents a theoretical model to investigate how the Taiwan Chunghwa Telecom chain stores can meet this challenge of connecting online to offline consumer activity. The research findings may be an example for other chain store operators to extend business models based on our theoretical and practical implications. Finally, online to offline is a broad issue, both academically and in practice, and it is a topic of customers’ purchase and re-purchase, both online and offline. It might be that it is a cycle of two-way from offline to online and from online to offline on business models. Thus, future research topics in this area can provide more valuable evidence and cases for retailing and e-commerce.
Journal Article
Recent surge of ready meals in South Korea: can they be healthy alternatives?
The present study analysed and compared the nutritional qualities of private brand (PB) and national brand (NB) ready meal (RM) products in South Korea.
Data on RM products were collected via a food information database (EatSight) between February and May of 2017. A total of ninety-one PB products from a leading discount store chain in South Korea and 415 NB products were selected and divided into four main categories of 'refrigerated soups/stews', 'refrigerated noodles', 'frozen rice/noodles' and 'frozen dumplings'. Nutritional information was extracted for each product and analyses were performed to compare nutritional differences.
South Korea.
A total of 506 RM products.
PB products explained the highest percentage of refrigerated RM products while NB products occupied the highest percentage of frozen ones. Notably, main PB and NB products showed evident nutritional problems. Among PB products, refrigerated soups/stews were significantly higher in energy, fat, Na, saturated fat and trans-fat. Likewise, in the case of NB products, frozen rice/noodles were significantly higher in Na and saturated fat. Particularly, overall Na contents were high. When the Korean guidance on traffic-light labelling was applied, a mere 0·2 and 5·9 % of total RM products showed all four and three green lights, respectively. Meanwhile, those with no green lights accounted for 42·3 %.
Although it is difficult to draw a definitive conclusion on the comparative nutritional qualities due to the lack of consistency in the results, the study suggests that there is room to improve the nutritional qualities of overall RM products.
Journal Article
Strategizing Retailing in the New Technology Era
The world of retailing is being reimagined and transformed at breakneck speeds due to new technologies, as well as due to changes in consumer purchasing behavior resulting from the COVID-19 pandemic. This dynamic retail marketplace is forcing retailers to strategize how to best position themselves to survive and flourish in this environment. Recognizing that we are at a critical inflection point in the world of retailing, we conceptualize a Strategic Wheel of Retailing in the new technology era that emphasizes technology as the core enabler of the strategies related to the 6Ps of retailing (retail place and supply chain management, product, pricing, promotion, personnel, and presentation). In particular, the articles calls for retailers to carefully their review their competitive ecosystem as they adapt to the new technologies, raises some issues, and offers new directions for further research on how technology can be leveraged to design profitable retail strategies.
Journal Article
Global value chains and agrifood standards: Challenges and possibilities for smallholders in developing countries
The rise of private food standards has brought forth an ongoing debate about whether they work as a barrier for smallholders and hinder poverty reduction in developing countries. This paper uses a global value chain approach to explain the relationship between value chain structure and agrifood safety and quality standards and to discuss the challenges and possibilities this entails for the upgrading of smallholders. It maps four potential value chain scenarios depending on the degree of concentration in the markets for agrifood supply (farmers and manufacturers) and demand (supermarkets and other food retailers) and discusses the impact of lead firms and key intermediaries on smallholders in different chain situations. Each scenario is illustrated with case examples. Theoretical and policy issues are discussed, along with proposals for future research in terms of industry structure, private governance, and sustainable value chains.
Journal Article
Model construction of engagement and outcomes in consumers food life
PurposeThe purpose of this paper is to determine the impact of food-related lifestyle (FRL) and food-related personality traits (FRPTs) on customer satisfaction and loyalty so that sufficient evidence for forming a new pattern of predictors of customer satisfaction and loyalty can be explored.Design/methodology/approachThe research method in this study was the descriptive type and was based on the goal of the applied research methods. Data were collected from 384 sample group consumers of chain stores in the city of Tehran. The hypothesized relationships were tested using structural equation modeling (SEM).FindingsFinal results of study showed the significant effects of FRL and FRPT on satisfaction and loyalty of consumers. This indicates that aforementioned variables can create customer satisfaction and loyalty toward food. The research conceptual model was confirmed with goodness of fit.Research limitations/implicationsFirst, the sample consisted of customers who use a wide range of food despite diverse motives and interests. While knowing that costumers’ specific traits about food would have provided a more detailed and comprehensive understanding, conducting research in a set of general food consumer without considering special foods category could be a limitation. Second, and more importantly, since the customer behavior in consumption choices is an unconscious and cognitive process, other factors and domain that are linked to customer satisfaction and loyalty would have been missed.Practical implicationsThis study shows that understanding the behavioral aspects of food consumption can help food producing companies to adjust their production and specially to foresee changes. Marketers are advised to investigate customer traits to promote customer satisfaction and loyalty effectively. This paper contributes to the body of knowledge in food marketing.Originality/valueThe present study offers a unique and valuable insight into a customer’s behavior and deepens customer satisfaction and loyalty by incorporating FRL, food neophobia scale and food involvement scale as independent variables to contribute knowledge in the context of food marketing, and throws some light upon the predictive power of mentioned variables on customer behaviors.
Journal Article
The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?
•We investigate online store choice decisions of multi-channel grocery shoppers.•We take traditional store choice drivers and multi-channel factors into account.•We allow their effect to change with growing online shopping experience.•At start, consumers tend to select the store of the preferred offline chain.•Online store comparison and the impact of online assortment increase over time.
More and more grocery retailers are becoming multi-channel retailers, as they are opening an online alternative next to their traditional offline supermarkets. While the number of multi-channel grocery shoppers is also expanding at a fast growth rate, there are still large differences in online shopping frequency, and as a result, in the levels of experience with buying in the online grocery channel. This study wants to (i) identify the underlying drivers of online store choice and (ii) explore if and how these drivers change when multi-channel shoppers gain online grocery shopping experience. We investigate this question with an online store choice model using purchase data of an extensive UK household panel over a two-year period, covering all multi-channel retailers in the grocery market. Our results show that multi-channel shoppers, at the start of online grocery shopping, tend to select the online store belonging to the same chain as their preferred offline store, especially when the online store is strongly integrated with the offline store in terms of assortment. When online grocery shopping experience increases, multi-channel shoppers’ focus shifts from a comparison within a chain across channels to a comparison across chains within the online channel, resulting in an increasing importance of online assortment attractiveness and online loyalty when choosing an online store.
Journal Article