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"Character merchandising."
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Hello Kitty
Since Hello Kitty first appeared on a coin purse in 1974, Sanrio has grown the brand into a worldwide phenomenon! The famous white cat character has made a name for herself by appearing on everything from pencils to airplanes. This title explores Hello Kittys rise to fame and what we can expect from the brand in the future.
Book
Anime’s Media Mix
In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
eBook
Film Remakes and Franchises
Contemporary media seems incredibly unoriginal, as Hollywood produces an endless flood of remakes, sequels, reboots, and franchises. We watch as the same stories, characters, and images appear again and again in different films, on new platforms, and as toys and other merchandise. Are these works simply crass commercial products, utterly devoid of creativity, or do they offer filmmakers a unique opportunity to reimagine iconic characters and modern myths? Film Remakes and Franchises examines how remakes and sequels have been central to the film industry from its very inception, yet also considers how the recent trends toward reboots and transmedia franchises depart from those historical precedents. Film scholar Daniel Herbert not only analyzes the film industry's increasing reliance on recycled product, but also asks why audiences are currently so drawn to such movies. In addition, he explores how contemporary filmmakers have used reboots and franchise movies to inject timely social commentary and diversity into established media properties. A lively and accessible overview that covers everything from You've Got Mail to The Force Awakens, Film Remakes and Franchises raises important questions about the intersection of business and creativity in Hollywood today.
eBook
Proprietary rights in character merchandising marks
Character merchandising is an important marketing tool. It has been described as \"a modern technique of selling, by which a product is associated with a desirable personality, in whose reflected light it will appear more pleasing\". Character merchandising requires rights to be given to the intangible value which is to be protected. The author examines to what extent character merchandising practices are protected under the statutory intellectual property regime.
Journal Article
CHARACTER COPYRIGHTABILITY IN CHAOS: HOW UNCLEAR CHARACTER COPYRIGHTABILITY TESTS LEAD TO IMPROPER RESULTS
Copyright law for fictional characters has been inconsistent since the first character copyright case in 1930. The lack of explicit statutory protection for fictional characters has led circuit courts to develop varying tests to determine character copyrightability. Several of these tests stray from the well-established constitutional principle that copyright protection is available for any work that exhibits a minimal level of originality and creativity. This Comment analyzes three different character copyright tests: (1) the \"distinctly delineated\" test, (2) the Towle test, and (3) the \"stock character\" test and argues that the \"stock character\" test is the appropriate test for courts to apply when evaluating character copyrightability. In light of this conclusion, this Comment further analyzes the recent Ninth Circuit case Daniels v. Walt Disney and concludes that Daniels 's characters, the Moodsters, are copyrightable under the appropriate \"stock character\" test.
Journal Article
Analysis on the legal protection of merchandising rights in characters
The case of cartoon character “San Mao” triggers broad debates on merchandising right in fictional characters within the academic circle of intellectual property law. For lack of explicit legal provisions and theoretical supports, the final judgments of such cases may be unfair or inconsistent. By introduction to the origin of the merchandising right in fictional characters and the practice of its protection in the US, this paper holds that China shall learn from the US comprehensive protection mode in practice, give consideration to its protection standard formed in its case law, research typical cases and, if necessary, establish the standard on protection of the merchandising right in fictional characters by judicial interpretations.
Journal Article