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Successful energy transformation is interconnected with greater citizenry participation as prosumers. The search for novel solutions to implement the transition to renewable energy that will neutralize the barriers to this process, e.g., the reluctance of citizens to get involved, lack of trust in decision-makers and lack of co-ownership of energy projects, is inevitable as a part of the bottom-up process. Energy communities have vast potential to scale up Renewable Energy projects. Due to the fact that in Poland, establishing citizen energy communities in the cities is not allowed, the key success factor of energy transformation is to engage housing cooperatives and other housing communities in this process. A similar legal framework prevents communities from establishing themselves in the Czech Republic and Hungary. The research problem of this paper is to identify determinants of the co-creation process in Renewable Energy project activation at the housing cooperative level. The aim is to identify key conditions that housing cooperatives should establish in order to successfully undertake Renewable Energy project implementation using a co-creation approach. The literature study shows that the term “co-creation” is not often used in energy transition projects, although many local energy transitions are indeed co-created, unfortunately not in a structured methodical manner. In the research, we apply the DART (Dialogue, Access, Risk, Transparency) model as the framework to conduct the analysis. The study has been carried out using quantitative and qualitative research methods and based on primary and secondary data. Our findings indicate that considering the different areas of the DART model, co-creation was most visible in the area of dialogue-communication between cooperative authorities and its members, while it was least visible in the area of transparency. Based on the results pertaining to the implemented project, the researchers postulate the inclusion of factors beyond the DART model that further shape the co-creation process.

In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary conditions for the IKEA effect—the increase in valuation of self-made products. Participants saw their amateurish creations as similar in value to experts' creations, and expected others to share their opinions. We show that labor leads to love only when labor results in successful completion of tasks; when participants built and then destroyed their creations, or failed to complete them, the IKEA effect dissipated. Finally, we show that labor increases valuation for both “do-it-yourselfers” and novices.

As value co-creation continues to gain traction as one of the most influential concepts in contemporary marketing, it is worthwhile to explore the role of the customer in the realisation of value. This paper considers that customer participation in a range of active customer behaviours, including development, feedback, advocacy and helping, can co-create customer perceptions of brand value. In particular, the research examines the interplay between the dimensions of quality, emotional, price and social value with respect to co-creation behaviour dimensions. Overall, the results indicate potentially positive impacts of advocacy and development behaviours, little influence from feedback and seemingly negative impacts from helping behaviour, upon brand value dimensions. This paper offers initial insight into the potential impacts of different behaviours upon forms of value, enhancing theoretical understanding and offering direction for brand management applications.

Context: Co-creation—collaborative knowledge generation by academics working alongside other stakeholders—reflects a \"Mode 2\" relationship (knowledge production rather than knowledge translation) between universities and society. Co-creation is widely believed to increase research impact. Methods: We undertook a narrative review of different models of co-creation relevant to community-based health services. We contrasted their diverse disciplinary roots and highlighted their common philosophical assumptions, principles of success, and explanations for failures. We applied these to an empirical case study of a community-based research-service partnership led by the Centre of Research Excellence in Quality and Safety in Integrated Primary-Secondary Care at the University of Queensland, Australia. Findings: Co-creation emerged independently in several fields, including business studies (\"value co-creation\"), design science (\"experience-based co-design\"), computer science (\"technology co-design\"), and community development (\"participatory research\"). These diverse models share some common features, which were also evident in the case study. Key success principles included (1) a systems perspective (assuming emergence, local adaptation, and nonlinearity); (2) the framing of research as a creative enterprise with human experience at its core; and (3) an emphasis on process (the framing of the program, the nature of relationships, and governance and facilitation arrangements, especially the style of leadership and how conflict is managed). In both the literature review and the case study, co-creation \"failures\" could often be tracked back to abandoning (or never adopting) these principles. All co-creation models made strong claims for significant and sustainable societal impacts as a result of the adaptive and developmental research process; these were illustrated in the case study. Conclusions: Co-creation models have high potential for societal impact but depend critically on key success principles. To capture the nonlinear chains of causation in the co-creation pathway, impact metrics must reflect the dynamic nature and complex interdependencies of health research systems and address processes as well as outcomes.

Purpose This paper investigates factors that determine users’ behaviours during services co-creation, as well as those that influence their engagement in such efforts. Design/methodology/approach Study 1 relies on partial least squares structural equation modelling and between-subjects, scenario-based experiments with 633 participants to examine users’ co-creation behaviours. Study 2 uses interactive research workshops with 38 design professionals to analyse the drivers and inhibitors of users’ co-creation engagement and the likelihood of different user types to engage in it. Findings Dispositional and demographic factors can predict users’ behaviours during services co-creation. A proposed framework details drivers and inhibitors of users’ engagement in co-creation, and a typology predicts the likelihood of different users to engage in co-creation, based on their traits and demographics. This likelihood to co-create, according to traits, then can be predicted according to elemental, compound and situational traits. Practical implications Service providers and service designers can use these findings to design better co-creation activities for various users, build a conducive working environment and select suitable participants for co-creation activities. Originality/value The current study addresses the dearth of research pertaining to how to encourage users to co-create services and drive their engagement in such efforts.

Purpose The purpose of this paper is to better understand the voice of the internal stakeholder in a way that emphasizes the internal stakeholder as an active force and decision maker in brand co-creation, as part of the new emerging paradigm of internal branding. The main aim is to understand the active role of volunteers in internal branding that is in the co-creation of value. A subsidiary aim is to understand why some volunteers engage deeply and seriously in a nonprofit organization while other volunteers seem less connected? Design/methodology/approach A conceptual framework incorporates several motivators to volunteer-led co-creation. A quantitative, co-variance-based structural equation modelling approach is used on survey data of a sample of 357 volunteers from 14 organizations in the Australian nonprofit sector. Findings The research findings contribute to the newly emerging internal branding literature focusing on the active co-creation role of internal stakeholders. The main drivers of volunteer co-creation are volunteer engagement, commitment, altruism, values-congruency and brand reputation. Different explanatory mechanisms/motivators apply to each type of volunteer-led co-creation. In a major initiative, the paper demonstrates linkages across the different types of co-creation, with a foundation/pivotal role for one particular type of co-creation, namely, enhanced client-based solutions. Research limitations/implications The research is restricted to the public sector and further research is needed to test applicability to the private sector. Future studies could continue the initiative in the current study to explore the linkages across co-creation types. Practical implications Implications depend on which type of co-creation is targeted. Enhancing client-based solutions co-creation requires a very strong role for engaged volunteers. Innovation co-creation requires both engaged volunteers and a propensity to co-create by enhancing client-based solutions. Brand advocacy co-creation is driven by volunteer commitment, altruism and a propensity to co-create innovation. Social implications A non-profit context ensures major social implications. Originality/value The study operationalizes the Saleem and Iglesias (2016) new internal branding paradigm framework by demonstrating that brands are built organically by interacting and engaging with internal stakeholders (volunteers in this instance), which, in turn, inter alia, motivates co-creation by such internal stakeholders.

Research Summary The flow of knowledge is closely linked to proximity. While extensive works show that long‐term geographic proximity affects work behavior, little is known about the effect of short‐term colocation, such as conferences. Using participant data at Gordon Research Conferences, we estimate difference‐in‐differences and instrumental variable models, which show that attendees who have no prior within‐conference collaborations are more likely to collaborate with other attendees, and that the researchers who have worked previously with other attendees are more likely to continue their collaborations. We also find that researchers who are junior, are located closer to the conference venue, and have established prior ties to the conference draw more collaborative benefits from temporary colocation across organizations. Thus, going to a conference alters the creation of collaborations. Managerial Summary Managers face important decisions with long‐term strategic ramifications regarding where to locate offices, plants, and R&D centers, as well as how to lay out workspaces inside the firm to enhance knowledge spillover and collaboration. Permanent proximity, however, may be difficult and sometimes impossible to attain. One potential way of overcoming the distance disadvantage in knowledge spillover and tie formation is through temporary colocation events that bring together individuals from distant locations in an environment of temporary proximity. We find that individuals who attend temporary colocation events across organizational boundaries are more likely to collaborate with one another subsequently. Hence, managers of firms should pledge substantial funds for employees to participate in these events so as to impact the subsequent direction of R&D activities.

Purpose Drawing on the service-dominant logic and the institutional theory, this paper aims to explore the value-creating mechanisms of branding in the destination context and the brand co-creation process at and between different levels of a service ecosystem. Design/methodology/approach An exploratory research design was used to generate qualitative data from 18 in-depth interviews with important stakeholders and investigate how and why brand co-creation is fostered in the service ecosystem. Findings The study proposes a stepwise process of strategic imperatives for brand co-creation in the destination context. It presents the multi-directional flows of the brand meaning across levels of the tourism ecosystem and thereby interprets stakeholders’ efforts to co-create sustainable brands that gain prominence in the global tourism arena. Research limitations/implications Future research might validate the framework in a quantitative research setting. The extended analysis of the value-creating ecosystem could investigate the role of institutions and brand value propositions across levels. Practical implications Acknowledging their limited control over the brand co-creation process, tourism practitioners are offered step-by-step guidance to help shape a destination brand that may retain relevance in the tourists’ minds. Critical insights are provided into resource sharing between actors and subsequent responsibilities for a sustainable destination branding strategy. Originality/value The paper considers the significance of the various levels in the ecosystem and the underlying mechanisms of brand co-creation in a somewhat neglected branding domain.

Co-creation is becoming a widespread phenomenon of high importance as it creates value for customers and companies. However, the relationship between co-creation, willingness to pay premium (WPP), satisfaction with the co-creation process, and level of involvement in the co-creation process have not been examined yet, especially in the case of the cultural creative industry. This paper examines the effect of functional and esthetic co-creation on consumers’ WPP for co-created products and the mediating role of consumers’ satisfaction with the co-creation process. The data were obtained from 143 Chinese consumers through the two most popular social networking service applications. The linear regression was applied to investigate the proposed relationships. Findings indicate that the degree of functional and esthetic co-creation positively affects WPP. Further, the effect of both co-creation attributes is mediated by consumers’ satisfaction with the co-creation process. Additionally, the consumers’ level of involvement positively moderates the mediating effect. However, the moderating effect was found as weak negative when it comes to functional co-creation. This study sheds light on how co-creation can be used to develop successful products to fulfill consumer needs and enhance their purchase intention as well as willingness to pay a premium for the co-created product. This study also contributes to the co-creation theory in the context of the cultural creative industry.

Developing urban and peri-urban ecosystem services with nature-based solutions (NBS) and participatory approaches can help achieve more resilient and sustainable environments for cities and urban areas in the face of climate change. The co-creation process is increasingly recognised as the way forward to deal with environmental issues in cities, allowing the development of associated methods and tools that have been described and published for specific stages. It is argued that the co-creation process comprises various interlinked stages, corresponding stakeholders, and subsequent methods and tools that need to be mapped and integrated across all stages. In this study, a Life Cycle Co-Creation Process (LCCCP) for NBS is developed, building on continuous improvement cycles and Design Thinking methodologies, and for which the stages and substages, involved stakeholders and engagement methods and tools are mapped and defined. For stakeholders, the actors of an Urban Living Lab (ULL) are adapted to the LCCCP; for the engagement methods and tools, the goals of stakeholder engagement are used as a guide to select examples of co-creation methods and tools. The developed LCCCP comprises five stages, i.e., CoExplore, CoDesign, CoExperiment, CoImplement and CoManagement, creating a unique path that can be followed by practitioners for NBS co-creation.